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Coordinates: 42°53′10″N 78°52′23″W / 42.886°N 78.873°W / 42.886; -78.873
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Starting in 2007, the station transitioned from its previous soft rock format to a more adult contemporary sound. In recent times, the station has added limited [[adult top 40|rhythmic]] songs to their playlist that would be appropriate for their format, but they are mainly rare on the WJYE playlist. It is one of three AC stations in the Buffalo radio market, one being [[WTSS]], along with [[CHRE-FM]] in [[St. Catharines, Ontario]], [[Canada]], though those two are more [[hot adult contemporary|Hot AC]].
Starting in 2007, the station transitioned from its previous soft rock format to a more adult contemporary sound. In recent times, the station has added limited [[adult top 40|rhythmic]] songs to their playlist that would be appropriate for their format, but they are mainly rare on the WJYE playlist. It is one of three AC stations in the Buffalo radio market, one being [[WTSS]], along with [[CHRE-FM]] in [[St. Catharines, Ontario]], [[Canada]], though those two are more [[hot adult contemporary|Hot AC]].


On September 2, 2014, WJYE changed its call letters to WMSX, and changed its on-air branding to ''Mix 96''. The format itself did not change from that of recent years (with the exception that it did not flip to Christmas music that winter, not returning to the all-Christmas format until 2018). The nationally syndicated ''[[Delilah Rene|Delilah]]'', which aired on 96.1 for nearly two decades, moved to [[WECK]] in January 2016.<ref name=ri-mix96>{{cite web|title=WJYE Buffalo Rebrands As Mix 96|url=http://radioinsight.com/blog/headlines/netgnomes/89258/joyless-mix-headed-to-buffalo/|website=Radio Insight|accessdate=2 September 2014}}</ref><ref>http://talkintv.buffalonews.com/2016/01/27/ch-7-moving-abcs-this-week-directly-opposite-nbcs-meet-the-press/</ref>
On September 2, 2014, WJYE changed its call letters to WMSX, and changed its on-air branding to ''Mix 96''. The format itself did not change from that of recent years, although it stopped playing Christmas music up until the 2018 winter season. The nationally syndicated ''[[Delilah Rene|Delilah]]'', which aired on 96.1 for nearly two decades, moved to [[WECK]] in January 2016.<ref name=ri-mix96>{{cite web|title=WJYE Buffalo Rebrands As Mix 96|url=http://radioinsight.com/blog/headlines/netgnomes/89258/joyless-mix-headed-to-buffalo/|website=Radio Insight|accessdate=2 September 2014}}</ref><ref>http://talkintv.buffalonews.com/2016/01/27/ch-7-moving-abcs-this-week-directly-opposite-nbcs-meet-the-press/</ref>


On December 25, 2018, after playing Christmas music since mid-November, “Mix 96” rebranded as “96.1 The Breeze”. The format shifted to a softer leaning AC, and follows the lead of many stations across the country stemming from the original “98.1 The Breeze” [[KISQ]] in [[San Francisco]]. The station described the format as "modified [[soft rock]]," returning to the format the station held before 2007, and brought back Joe Chille, the station's previous morning host from that era (Chille was at WECK for a short time).<ref>https://www.wnypapers.com/news/article/current/2019/01/04/135424/joe-chille-returns-home</ref>
On December 25, 2018, after playing Christmas music since mid-November, “Mix 96” rebranded as “96.1 The Breeze”. The format shifted to a softer leaning AC, and follows the lead of many stations across the country stemming from the original “98.1 The Breeze” [[KISQ]] in [[San Francisco]]. The station described the format as "modified [[soft rock]]," returning to the format the station held before 2007, and brought back Joe Chille, the station's previous morning host from that era (Chille was at WECK for a short time).<ref>https://www.wnypapers.com/news/article/current/2019/01/04/135424/joe-chille-returns-home</ref>

Revision as of 16:48, 7 January 2019

WMSX
Broadcast areaBuffalo, New York
Frequency96.1 MHz (HD Radio)
Branding96.1 The Breeze
Programming
Formatsoft adult contemporary
Ownership
Owner
WBLK, WBUF, WYRK
History
First air date
1966 (1966) (as WBNY-FM)
Former call signs
WBNY-FM (1965–1979)
WJYE (1979–2014)
Call sign meaning
WMSX (sounds like "Mix", previous branding)
Technical information
Facility ID1915
ClassB
ERP47,000 watts
HAAT154 meters (505 ft)
Links
WebcastListen Live
Website961thebreeze.com

WMSX is an FM radio station licensed to and broadcasting from Buffalo, New York on 96.1 FM, which has an adult contemporary/soft rock format. The station is owned by Townsquare Media and has studios based in the Rand Building downtown; the station's transmitter is located on the roof of the same building.

History

The station signed on the air as WBNY-FM in 1966 as a sister station to WJJL, an AM station at 1440, in Niagara Falls. The WBNY call-letters had previously been used on WYSL (1400), and the station is unrelated to today's WBNY, a college radio station at 91.3 FM). The station adopted the call letters of WJYE on February 1, 1979 and was known as JOY-FM-96. The station's format throughout its history has rarely ranged from light music; it adopted its current AC format in 1988 after years as a beautiful music/easy listening station and only converting as the latter formats severely declined in stature. The station has used the branding "Joy-FM" for years, though with some breaks in between where other branding was used. It also historically carried a Christmas music format from the middle of November to New Year's Day (typically changing formats within hours of rival WTSS).

In 1995, WJYE abandoned the "Joy 96" branding and began identifying by its call sign WJYE. It returned to the Joy 96 branding in the late 2000s.

In the summer of 2000, Delilah was picked up the station for Western New York's nighttime escape program

Lance Diamond was the station's Saturday evening host for much of the 1990s and 2000s. The station began to stream over the Internet in November 2006.

Starting in 2007, the station transitioned from its previous soft rock format to a more adult contemporary sound. In recent times, the station has added limited rhythmic songs to their playlist that would be appropriate for their format, but they are mainly rare on the WJYE playlist. It is one of three AC stations in the Buffalo radio market, one being WTSS, along with CHRE-FM in St. Catharines, Ontario, Canada, though those two are more Hot AC.

On September 2, 2014, WJYE changed its call letters to WMSX, and changed its on-air branding to Mix 96. The format itself did not change from that of recent years, although it stopped playing Christmas music up until the 2018 winter season. The nationally syndicated Delilah, which aired on 96.1 for nearly two decades, moved to WECK in January 2016.[1][2]

On December 25, 2018, after playing Christmas music since mid-November, “Mix 96” rebranded as “96.1 The Breeze”. The format shifted to a softer leaning AC, and follows the lead of many stations across the country stemming from the original “98.1 The Breeze” KISQ in San Francisco. The station described the format as "modified soft rock," returning to the format the station held before 2007, and brought back Joe Chille, the station's previous morning host from that era (Chille was at WECK for a short time).[3]

References

  1. ^ "WJYE Buffalo Rebrands As Mix 96". Radio Insight. Retrieved 2 September 2014.
  2. ^ http://talkintv.buffalonews.com/2016/01/27/ch-7-moving-abcs-this-week-directly-opposite-nbcs-meet-the-press/
  3. ^ https://www.wnypapers.com/news/article/current/2019/01/04/135424/joe-chille-returns-home

42°53′10″N 78°52′23″W / 42.886°N 78.873°W / 42.886; -78.873

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