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==Background==
==Background==


At the age of 12, he submitted letters to [[Chuck Jordan (automobile designer)|Chuck Jordan]] at [[General Motors]] and [[Jack Telnack]] at [[Ford]] in the hope of receiving advice to landing a job as a designer.<ref name="Car Design News">{{cite web|url=http://cardesignnews.com/articles/news/2002/05/ford-renews-design-links-with-the-cleveland-institute-of-art|title=Ford renews design links with The Cleveland Institute of Art |work=Car Design News|accessdate=2 May 2002}}</ref> Based on the reply from those letters, Ramnarace studied at the [[Cleveland Institute of Art]], where he graduated with a degree in industrial design, studying under the tutelage of design pioneer, [[Viktor Schreckengost]].
At the age of 12, he submitted letters to [[Chuck Jordan (automobile designer)|Chuck Jordan]] at [[General Motors]] and [[Jack Telnack]] at [[Ford]] in the hope of receiving advice to landing a job as a designer.<ref name="Car Design News">{{cite web |url=http://cardesignnews.com/articles/news/2002/05/ford-renews-design-links-with-the-cleveland-institute-of-art|title=Ford renews design links with The Cleveland Institute of Art |work=Car Design News|accessdate=2 May 2002}}</ref> Based on the reply from those letters, Ramnarace studied at the [[Cleveland Institute of Art]], where he graduated with a degree in industrial design, studying under the tutelage of design pioneer, [[Viktor Schreckengost]].


==Career==
==Career==
[[Image:24.7design.jpg|thumb|Ramnarace was the Color and Material Designer for Ford's trio of 24.7 concepts|alt=Sid Ramnarace - Detroit Auto Show January 2000 Ford 24.7 Concept]]
[[Image:24.7design.jpg|thumb|Ramnarace was the Color and Material Designer for Ford's trio of 24.7 concepts|alt=Sid Ramnarace - Detroit Auto Show January 2000 Ford 24.7 Concept]]
After a brief stint at [[General Motors]] as a contract designer, Ramnarace began at [[Ford]] working at Ford's Global Design Center and developed textiles, color and trim for the [[Ford Explorer]], [[Ford Prodigy]] <ref name="EV World">{{cite web|url=http://www.evworld.com/article.cfm?storyid=111|title=Prodigy Points Way To Ford's Future |work=EV World|accessdate=16 March 2008}}</ref> and 24.7 show car concepts,<ref name="Car Design News">{{cite web|url=http://archive.cardesignnews.com/events/detroit2000/features/ford24-7designreview.html|title=Ford 24-7 Design Review|work=Car Design News|accessdate=18 May 2007|deadurl=yes|archiveurl=https://web.archive.org/web/20070127235904/http://archive.cardesignnews.com/events/detroit2000/features/ford24-7designreview.html|archivedate=27 January 2007|df=}}</ref> where he worked under VP of Design [[J Mays]] and Chief Designer [[Laurens van den Acker]].
After a brief stint at [[General Motors]] as a contract designer, Ramnarace began at [[Ford]] working at Ford's Global Design Center and developed textiles, color and trim for the [[Ford Explorer]], [[Ford Prodigy]] <ref name="EV World">{{cite web|url=http://www.evworld.com/article.cfm?storyid=111 |title=Prodigy Points Way To Ford's Future |work=EV World|accessdate=16 March 2008}}</ref> and 24.7 show car concepts,<ref name="Car Design News 2">{{cite web|url=http://archive.cardesignnews.com/events/detroit2000/features/ford24-7designreview.html|title=Ford 24-7 Design Review|work=Car Design News|accessdate=18 May 2007|deadurl=yes |archiveurl=https://web.archive.org/web/20070127235904/http://archive.cardesignnews.com/events/detroit2000/features/ford24-7designreview.html |archivedate=27 January 2007|df=}}</ref> where he worked under VP of Design [[J Mays]] and Chief Designer [[Laurens van den Acker]].


He has contributed to automobile interiors and exteriors including the [[Ford Edge]] and [[Lincoln MKX]], [[Ford Flex]], [[Ford Thunderbird]] <ref name="Car and Driver">{{cite web|url=http://www.caranddriver.com/columns/john-phillips-capturing-the-allure-of-ginger-column
He has contributed to automobile interiors and exteriors including the [[Ford Edge]] and [[Lincoln MKX]], [[Ford Flex]], [[Ford Thunderbird]] <ref name="Car and Driver">{{cite web|url=http://www.caranddriver.com/columns/john-phillips-capturing-the-allure-of-ginger-column
|title=John Phillips: Capturing the Allure of Ginger |work=Car and Driver|accessdate=15 August 2014}}</ref> and most notably, the 5th generation [[Ford Mustang]] which was cited as one of the most iconic cars of the last 20 years.<ref name="NYTimes">{{cite web|url=http://images.businessweek.com/ss/09/05/0521_iconic_car_designs/21.htm|title=25 Most Iconic Cars of the Past 20 Years |work=Businessweek|accessdate=16 February 2010}}</ref>
|title=John Phillips: Capturing the Allure of Ginger |work=Car and Driver|accessdate=15 August 2014}}</ref> and most notably, the 5th generation [[Ford Mustang]] which was cited as one of the most iconic cars of the last 20 years.<ref name="NYTimes">{{cite web|url=http://images.businessweek.com/ss/09/05/0521_iconic_car_designs/21.htm|title=25 Most Iconic Cars of the Past 20 Years |work=Businessweek|accessdate=16 February 2010}}</ref>


Sid has also spent time teaching at his alma mater as well as appearing as a guest speaker at the [[University of Michigan]] [[Ross School of Business]] at the MBA in Marketing program.<ref name="YaffeCenter">{{cite web|url=http://www.yaffecenter.org/archives/past_speakers/|title=Past Speakers|work=YaffeCenter|accessdate=15 May 2008|deadurl=yes|archiveurl=https://web.archive.org/web/20090107041609/http://www.yaffecenter.org/archives/past_speakers/|archivedate=7 January 2009|df=}}</ref>
Sid has also spent time teaching at his alma mater as well as appearing as a guest speaker at the [[University of Michigan]] [[Ross School of Business]] at the MBA in Marketing program.<ref name="YaffeCenter">{{cite web|url=http://www.yaffecenter.org/archives/past_speakers/|title=Past Speakers|work=YaffeCenter|accessdate=15 May 2008|deadurl=yes |archiveurl=https://web.archive.org/web/20090107041609/http://www.yaffecenter.org/archives/past_speakers/|archivedate=7 January 2009|df=}}</ref>


==Criticism==
==Criticism==


The clean design of the 24.7 featured simple geometric shapes and machined surfaces which were designed to communicate a technical look and feel, complimenting the prescient advanced communication and telematic technologies that made up the essence of 24.7. However, the design of the 24.7 was criticized in the press - The Car Connection was quoted saying, "It's wrapped around the Internet because the Internet is trendy, and in the design-led world Ford is entering under [[J Mays]] guidance, trendy is everything."
The clean design of the 24.7 featured simple geometric shapes and machined surfaces which were designed to communicate a technical look and feel, complimenting the prescient advanced communication and telematic technologies that made up the essence of 24.7. However, the design of the 24.7 was criticized in the press - The Car Connection was quoted saying, "It's wrapped around the Internet because the Internet is trendy, and in the design-led world Ford is entering under [[J Mays]] guidance, trendy is everything."
<ref name="TheCarConnection">{{cite web|url=
<ref name="TheCarConnection">{{cite web|url=http://www.thecarconnection.com/news/1001278_2000-detroit-show-fords-24-7 |title=2000 Detroit Show: Ford's 24.7 |work= The Car Connection|accessdate=31 January 2000}}</ref>
http://www.thecarconnection.com/news/1001278_2000-detroit-show-fords-24-7|title=2000 Detroit Show: Ford's 24.7 |work= The Car Connection|accessdate=31 January 2000}}</ref>


==Selected projects==
==Selected projects==

Revision as of 13:49, 16 January 2019

Ramnarace worked on the 2005 Ford Mustang design team

Sid Ramnarace is a Canadian-born designer,[1] and strategist who has worked with the Ford Motor Company, in Dearborn, MI and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.[2][3]

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice to landing a job as a designer.[4] Based on the reply from those letters, Ramnarace studied at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under the tutelage of design pioneer, Viktor Schreckengost.

Career

Sid Ramnarace - Detroit Auto Show January 2000 Ford 24.7 Concept
Ramnarace was the Color and Material Designer for Ford's trio of 24.7 concepts

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy [5] and 24.7 show car concepts,[6] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird [7] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.[8]

Sid has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.[9]

Criticism

The clean design of the 24.7 featured simple geometric shapes and machined surfaces which were designed to communicate a technical look and feel, complimenting the prescient advanced communication and telematic technologies that made up the essence of 24.7. However, the design of the 24.7 was criticized in the press - The Car Connection was quoted saying, "It's wrapped around the Internet because the Internet is trendy, and in the design-led world Ford is entering under J Mays guidance, trendy is everything." [10]

Selected projects

References

  1. ^ "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  2. ^ "Ramnarace Gilles Cufflinks=Design Spotter". Retrieved 26 January 2009.
  3. ^ "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  4. ^ "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  5. ^ "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  6. ^ "Ford 24-7 Design Review". Car Design News. Archived from the original on 27 January 2007. Retrieved 18 May 2007. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  8. ^ "25 Most Iconic Cars of the Past 20 Years". Businessweek. Retrieved 16 February 2010.
  9. ^ "Past Speakers". YaffeCenter. Archived from the original on 7 January 2009. Retrieved 15 May 2008. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ "2000 Detroit Show: Ford's 24.7". The Car Connection. Retrieved 31 January 2000. {{cite web}}: Check date values in: |accessdate= (help)
  11. ^ Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek: 29.