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In early December 2018, Cardi teased the music video on her social media pages, sharing a behind-the-scenes look at her outfit, a leotard and headpiece made of gold watches.<ref>{{Cite news |url=https://www.billboard.com/articles/news/8489733/cardi-b-teases-gold-look-money-music-video |title=Cardi B Teases Her Gold Plated Look for 'Money' Music Video |last=Aniftos |first=Rania |date=December 12, 2018 |work=Billboard |accessdate=December 20, 2018}}</ref> The Jora Frantzis-directed video premiered on December 21, 2018.<ref>{{Cite news |url=https://www.instagram.com/p/BroXylIFN-C/ |title=MONEY Video Tomorrow! |work=Instagram}}</ref>
In early December 2018, Cardi teased the music video on her social media pages, sharing a behind-the-scenes look at her outfit, a leotard and headpiece made of gold watches.<ref>{{Cite news |url=https://www.billboard.com/articles/news/8489733/cardi-b-teases-gold-look-money-music-video |title=Cardi B Teases Her Gold Plated Look for 'Money' Music Video |last=Aniftos |first=Rania |date=December 12, 2018 |work=Billboard |accessdate=December 20, 2018}}</ref> The Jora Frantzis-directed video premiered on December 21, 2018.<ref>{{Cite news |url=https://www.instagram.com/p/BroXylIFN-C/ |title=MONEY Video Tomorrow! |work=Instagram}}</ref>


The music video opens with a dancer swinging hypnotically around an invisible pole. Cardi makes her first appearance in a black and white dress, which she wears with a futuristic-inspired, halo-like headpiece in an old-world style room. She is surrounded by a group of women in [[Garter (stockings)#Suspenders or garter belts and stockings|garter belts]], black [[fascinator]]s and open blazers baring nipples. Cardi then appears as a statue in a glass case, being gawked at by wealthy attendees. The glass case is surrounded by several of her previous outfits on display. She also portrays a nude piano player and a breastfeeding mother in [[Haute couture|couture]].<ref name="rolling stone">{{Cite news |url=https://www.rollingstone.com/music/music-news/cardi-b-money-video-nsfw-772173/ |title=Cardi B Raps, Twerks, Breastfeeds In Extravagantly NSFW ‘Money’ Video |last=Holmes |first=Charles |date=December 21, 2018 |work=Rolling Stone |accessdate=December 21, 2018}}</ref> In the following scene, a team of women take over the bank, as Cardi appears in a jewel-covered string bikini in a vault. The scene then moves to the strip club, with the rapper wearing a black leather corset showing off some moves on the pole and dollars flying all around her. She also makes an appearance as part of the audience in the club, wearing a massive version of a slanted hat.<ref name="vogue video">{{Cite news |url=https://www.vogue.com/article/cardi-b-money-new-music-video-fashion-style |title=Cardi B’s “Money” Music Video Is as Over-the-Top as You’d Expect |last=Hahn |first=Rachel |date=December 21, 2018 |work=Vogue |access-date=December 21, 2018}}</ref><ref>{{Cite news |url=https://www.billboard.com/articles/columns/hip-hop/8491227/cardi-b-money-video |title=Cardi B Heads Straight to the Bank in Luxe 'Money' Video: Watch |last=Saponara |first=Michael |date=December 21, 2018 |work=Billboard |access-date=December 21, 2018}}</ref>
The music video opens with a dancer kalis swinging hypnotically around an invisible pole. Cardi makes her first appearance in a black and white dress, which she wears with a futuristic-inspired, halo-like headpiece in an old-world style room. She is surrounded by a group of women in [[Garter (stockings)#Suspenders or garter belts and stockings|garter belts]], black [[fascinator]]s and open blazers baring nipples. Cardi then appears as a statue in a glass case, being gawked at by wealthy attendees. The glass case is surrounded by several of her previous outfits on display. She also portrays a nude piano player and a breastfeeding mother in [[Haute couture|couture]].<ref name="rolling stone">{{Cite news |url=https://www.rollingstone.com/music/music-news/cardi-b-money-video-nsfw-772173/ |title=Cardi B Raps, Twerks, Breastfeeds In Extravagantly NSFW ‘Money’ Video |last=Holmes |first=Charles |date=December 21, 2018 |work=Rolling Stone |accessdate=December 21, 2018}}</ref> In the following scene, a team of women take over the bank, as Cardi appears in a jewel-covered string bikini in a vault. The scene then moves to the strip club, with the rapper wearing a black leather corset showing off some moves on the pole and dollars flying all around her. She also makes an appearance as part of the audience in the club, wearing a massive version of a slanted hat.<ref name="vogue video">{{Cite news |url=https://www.vogue.com/article/cardi-b-money-new-music-video-fashion-style |title=Cardi B’s “Money” Music Video Is as Over-the-Top as You’d Expect |last=Hahn |first=Rachel |date=December 21, 2018 |work=Vogue |access-date=December 21, 2018}}</ref><ref>{{Cite news |url=https://www.billboard.com/articles/columns/hip-hop/8491227/cardi-b-money-video |title=Cardi B Heads Straight to the Bank in Luxe 'Money' Video: Watch |last=Saponara |first=Michael |date=December 21, 2018 |work=Billboard |access-date=December 21, 2018}}</ref>


The looks in the old-world style room scene and in the bank vault were inspired by [[Thierry Mugler]]'s 1999 [[Playboy]] photo shoot and [[Lil' Kim]]'s look at the [[1997 MTV Video Music Awards]], respectively.<ref>{{Cite news |url=https://blavity.com/cardi-b-returns-to-her-stripper-roots-and-reminds-us-why-she-was-born-to-flex-in-money-video |title=Cardi B Returns To Her Stripper Roots And Reminds Us Why She Was Born To Flex In 'Money' Video |date=December 21, 2018 |work=[[Blavity]] |accessdate=December 22, 2018}}</ref><ref>{{Cite news |url=https://www.thecut.com/2018/12/designer-outfits-cardi-b-money-music-video.html |title=The Best Looks From Cardi B’s ‘Money’ Music Video |date=December 21, 2018 |work=[[New York (magazine)|The Cut]] |accessdate=December 22, 2018}}</ref> As of March 2019, the video has garnered more than 53 million views.
The looks in the old-world style room scene and in the bank vault were inspired by [[Thierry Mugler]]'s 1999 [[Playboy]] photo shoot and [[Lil' Kim]]'s look at the [[1997 MTV Video Music Awards]], respectively.<ref>{{Cite news |url=https://blavity.com/cardi-b-returns-to-her-stripper-roots-and-reminds-us-why-she-was-born-to-flex-in-money-video |title=Cardi B Returns To Her Stripper Roots And Reminds Us Why She Was Born To Flex In 'Money' Video |date=December 21, 2018 |work=[[Blavity]] |accessdate=December 22, 2018}}</ref><ref>{{Cite news |url=https://www.thecut.com/2018/12/designer-outfits-cardi-b-money-music-video.html |title=The Best Looks From Cardi B’s ‘Money’ Music Video |date=December 21, 2018 |work=[[New York (magazine)|The Cut]] |accessdate=December 22, 2018}}</ref> As of March 2019, the video has garnered more than 53 million views.

Revision as of 18:21, 6 May 2019

"Money"
Single by Cardi B
ReleasedOctober 23, 2018 (2018-10-23)
Recorded2018
GenreHip hop
Length3:03
LabelAtlantic
Songwriter(s)
Producer(s)J. White
Cardi B singles chronology
"Taki Taki"
(2018) 		"Money"
(2018) 		"Twerk"
(2019)
Music video
"Money" on YouTube

"Money" is a song by American rapper Cardi B. It was released by Atlantic Records on October 23, 2018 as the final single off of her debut album Invasion Of Privacy. The song was written by Cardi B, Kelnord Raphael, Anthony White, Jorden Thorpe, Pardison Fontaine, and produced by J. White Did It.[1][2] Its music video features Cardi playing characters in different locations, including in an art museum, a bank and a strip club. Cardi performed the song at the 61st Annual Grammy Awards, alongside the Money Bag instrumental.

Background

On October 22, 2018 Cardi B announced that the single would be released the following Thursday.[3] However, the song was released two days earlier due to a leak.[4] The single's artwork features Cardi posing in gloves composed of gold watches and a gilded, chain-fringed hat.[5]

Composition

"Money" is a New York hip hop number, with Cardi performing over a stripped-down beat, bass tones and piano notes.[6] Lyrically, it celebrates financial stability.[5]

Critical reception

Writing for Rolling Stone, Jon Blistein commented "Money" "boasts a stomping yet simple beat built around spitfire trap drums and stark piano strikes. Cardi rides the beat with characteristic aplomb, switching flows with ease as she unravels an array of punchlines and another instantly memorable hook."[7] Carl Lamarre of Billboard opined the song "finds Cardi dashing back to her mixtape roots, flexing a steely flow over a thunderous beat."[8] Tom Breihan of Stereogum wrote, "this is exactly the sort of song that Cardi B should be making right now. It’s tough and immediate, and it projects the same larger-than-life sneer that made Cardi sound like such a revelation on "Bodak Yellow" more than a year ago."[6] Stephen Kearse of Pitchfork deemed the track "familiar yet fun," and added, "Cardi remains a direct and parsimonious writer, paring ideas down to their essence."[9] Complex listed the song among the week's best releases, with editor Carolyn Bernucca praising the lyrics.[10]

Music video

Background and synopsis

Cardi portraying a statue in a glass case at the center of a museum room, surrounded by several of her previous looks.[11]

In early December 2018, Cardi teased the music video on her social media pages, sharing a behind-the-scenes look at her outfit, a leotard and headpiece made of gold watches.[12] The Jora Frantzis-directed video premiered on December 21, 2018.[13]

The music video opens with a dancer kalis swinging hypnotically around an invisible pole. Cardi makes her first appearance in a black and white dress, which she wears with a futuristic-inspired, halo-like headpiece in an old-world style room. She is surrounded by a group of women in garter belts, black fascinators and open blazers baring nipples. Cardi then appears as a statue in a glass case, being gawked at by wealthy attendees. The glass case is surrounded by several of her previous outfits on display. She also portrays a nude piano player and a breastfeeding mother in couture.[14] In the following scene, a team of women take over the bank, as Cardi appears in a jewel-covered string bikini in a vault. The scene then moves to the strip club, with the rapper wearing a black leather corset showing off some moves on the pole and dollars flying all around her. She also makes an appearance as part of the audience in the club, wearing a massive version of a slanted hat.[15][16]

The looks in the old-world style room scene and in the bank vault were inspired by Thierry Mugler's 1999 Playboy photo shoot and Lil' Kim's look at the 1997 MTV Video Music Awards, respectively.[17][18] As of March 2019, the video has garnered more than 53 million views.

Critical reception

In Rolling Stone, Charles Holmes opined that the video "is a monument to celebration and opulent overload [...] The metaphors aren’t subtle. In short, "Money" showcases all of the personalities, characters and storylines that made Belcalis so compelling all 2018."[14] Rachel Hahn of Vogue described the video as "a full-out catalogue of some of Cardi's most over-the-top fashion moments yet."[15] Writing for Consequence of Sound, Lake Schatz said the clip "takes a seemingly mundane trip to the bank and turns into it the most sensual, lavish adventure, complete with sexual acrobatics and Cardi herself serving up one masterful outfit after another." He further added, "if Bank of America somehow became a posh strip club and French art museum all in one, this is the setting of [the video]."[19] Nick Romano of Entertainment Weekly noted Cardi "embraces her early beginnings as a stripper in New York."[20] Dayna Haffeden of XXL thought it "shows that she's the true definition of a boss,"[21] while Erica Gonzales of Harper's Bazaar felt the "ostentatious and unsubtle" visuals are "full of epic moments."[22] W magazine's Katherine Cusumano deemed the video "brilliant" and noted Cardi's first scene in the video with the group of women as "the male gaze so often seen in music videos—especially rap videos—inverted."[11]

Live performance

Cardi B gave the first televised performance of "Money" at the 61st Annual Grammy Awards. Pianist Chloe Flower opened the number, followed by Cardi in a tiger-print bodysuit and floor-length purple jacket, at the top of a set of risers fashioned like lilac vinyl couches, before taking her place atop the piano. She closed the performance wearing a large peacock feather fan. The look is from 1995 Mugler's couture collection, originally shown on the 20th anniversary of the French fashion house.[23]

Writing for Rolling Stone, Brittany Spanos noted "the rapper embraced her inner showgirl during a lush performance... The set had touches of Las Vegas showmanship as she vamped atop the bedazzled piano and later danced in front of a large peacock feather fan."[24] In Billboard, Taylor Weatherby wrote, "the performance put Cardi's panache at the forefront as she strutted across the stage, with none of the sparkles and choreography taking away from her impressive vocal performance."[25]

Charts

Chart (2018–19) Peak
position
Australia (ARIA)[26] 65
Belgium (Ultratip Bubbling Under Flanders)[27] 23
Canada (Canadian Hot 100)[28] 30
Greece (IFPI)[29] 15
Ireland (IRMA)[30] 35
New Zealand (Recorded Music NZ)[31] 36
Portugal (AFP)[32] 100
Scotland (OCC)[33] 66
Slovakia (Singles Digitál Top 100)[34] 76
Sweden Heatseeker (Sverigetopplistan)[35] 9
UK Singles (OCC)[36] 35
UK Hip Hop/R&B (OCC)[37] 17
US Billboard Hot 100[38] 13
US Hot R&B/Hip-Hop Songs (Billboard)[39] 7
US Rhythmic (Billboard)[40] 2

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[41] Platinum 0‡
United States (RIAA)[42] 2× Platinum 2,000,000‡

^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

References

  1. ^ "Money - Single by Cardi B". Tidal. Retrieved October 23, 2018.
  2. ^ "ACE Repertory". ASCAP. Select "TITLE", type "Song" in the search engine, and click "Search". Retrieved 1 March 2019.
  3. ^ Saponara, Michael (October 22, 2018). "Cardi B Announces New Single 'Money' Out Thursday, Says Offset's Solo Album Is 'Coming Soon'". Billboard. Retrieved October 22, 2018.
  4. ^ Young, Alex (October 23, 2018). "Cardi B unleashes new single "Money": Stream". Consequence of Sound. Retrieved October 23, 2018.
  5. ^ a b Hahn, Rachel (October 23, 2018). "Cardi B One-Ups Offset's Love of Bling on Her New "Money" Artwork". Vogue. Retrieved October 24, 2018.
  6. ^ a b Breihan, Tom (October 23, 2018). "Cardi B – "Money"". Stereogum. Retrieved October 24, 2018.
  7. ^ Blistein, Jon (October 23, 2018). "Hear Cardi B Rap About Morning Sex on Brazen New Song 'Money'". Rolling Stone. Retrieved October 23, 2018.
  8. ^ Lamarre, Carl (October 23, 2018). "Cardi B Returns to Her Mixtape Roots With New Single 'Money': Listen". Billboard. Retrieved October 23, 2018.
  9. ^ Kearse, Stephen (October 24, 2018). "Cardi B "Money"". Pitchfork. Retrieved October 24, 2018.
  10. ^ "The Best New Music This Week". Complex. October 26, 2018. Retrieved October 26, 2018.
  11. ^ a b Cusumano, Katherine (December 21, 2018). "Cardi B's Brilliant New "Money" Video Features Kulture". W. Retrieved January 21, 2019.
  12. ^ Aniftos, Rania (December 12, 2018). "Cardi B Teases Her Gold Plated Look for 'Money' Music Video". Billboard. Retrieved December 20, 2018.
  13. ^ "MONEY Video Tomorrow!". Instagram.
  14. ^ a b Holmes, Charles (December 21, 2018). "Cardi B Raps, Twerks, Breastfeeds In Extravagantly NSFW 'Money' Video". Rolling Stone. Retrieved December 21, 2018.
  15. ^ a b Hahn, Rachel (December 21, 2018). "Cardi B's "Money" Music Video Is as Over-the-Top as You'd Expect". Vogue. Retrieved December 21, 2018.
  16. ^ Saponara, Michael (December 21, 2018). "Cardi B Heads Straight to the Bank in Luxe 'Money' Video: Watch". Billboard. Retrieved December 21, 2018.
  17. ^ "Cardi B Returns To Her Stripper Roots And Reminds Us Why She Was Born To Flex In 'Money' Video". Blavity. December 21, 2018. Retrieved December 22, 2018.
  18. ^ "The Best Looks From Cardi B's 'Money' Music Video". The Cut. December 21, 2018. Retrieved December 22, 2018.
  19. ^ Schatz, Lake (December 21, 2018). "Watch Cardi B's New "Money" Music Video". Consequence of Sound. Retrieved December 22, 2018.
  20. ^ Romano, Nick (December 21, 2018). "Cardi B embraces her stripper roots in NSFW 'Money' video". Entertainment Weekly. Retrieved December 22, 2018.
  21. ^ Haffenden, Dayna (December 21, 2018). "Cardi B "Money" Video: Watch NSFW Party". XXL. Retrieved December 22, 2018.
  22. ^ Gonzales, Erica (December 21, 2018). "Cardi B Breastfeeds in Her Insanely Epic "Money" Music Video". Harper's Bazaar. Retrieved December 22, 2018.
  23. ^ "See How Cardi B's Archival Mugler Made It From Paris to the Grammys Stage". Vogue. February 11, 2019. Retrieved February 13, 2019.
  24. ^ Spanos, Brittany (February 10, 2019). "Grammys 2019: Cardi B Vamps for 'Money' Performance". Rolling Stone. Retrieved February 13, 2019.
  25. ^ Weatherby, Taylor (February 10, 2019). "Cardi B Twerks On a Dazzling Piano in Glamorous 'Money' Performance at 2019 Grammys: Watch". Billboard. Retrieved February 13, 2019.
  26. ^ "ARIA Chart Watch #497". auspOp. November 3, 2018. Retrieved November 3, 2018.
  27. ^ "Cardi B – Money" (in Dutch). Ultratip. Retrieved November 17, 2018.
  28. ^ "Cardi B Chart History (Canadian Hot 100)". Billboard. Retrieved November 8, 2018.
  29. ^ "Official IFPI Charts – Digital Singles Chart (International) – Week: 44/2018". IFPI Greece. Archived from the original on November 12, 2018. Retrieved November 12, 2018. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  30. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved January 5, 2019.
  31. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. January 14, 2019. Retrieved January 11, 2019.
  32. ^ "Cardi B – Money". AFP Top 100 Singles. Retrieved November 16, 2018.
  33. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved January 5, 2019.
  34. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201845 into search. Retrieved November 12, 2018.
  35. ^ "Veckolista Heatseeker – Vecka 44, 2 november 2018". Sverigetopplistan. Retrieved November 3, 2018.
  36. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved January 5, 2019.
  37. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved February 11, 2019.
  38. ^ "Cardi B Chart History (Hot 100)". Billboard. Retrieved November 6, 2018.
  39. ^ "Cardi B Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved November 6, 2018.
  40. ^ "Cardi B Chart History (Rhythmic)". Billboard. Retrieved February 26, 2019.
  41. ^ "Canadian single certifications – Cardi B – Money". Music Canada. Retrieved February 5, 2019.
  42. ^ "American single certifications – Cardi B – Money". Recording Industry Association of America. Retrieved April 8, 2019.
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