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{{For|other meanings of TV3|Channel 3 (disambiguation){{!}}Channel 3}}
{{For|other meanings of TV3|Channel 3 (disambiguation){{!}}Channel 3}}
{{cleanup|reason=grammar, style, cohesion, and tone.|date=February 2018}}
{{Infobox TV channel
{{Infobox TV channel
| name = TV3
| name = TV3
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| share as of = 2014
| share as of = 2014
| share source = <ref>{{Cite document |url=http://mms.se/wp-content/uploads/_dokument/rapporter/tv-tittande/ar/%C3%85rsrapporter/%C3%85rsrapporten%202014%20f%C3%B6r%20TV%20och%20Webb-TV.pdf |publisher=Mediamätning i Skandinavien |title=Årsrapport 2008 |postscript=<!--None--> |deadurl=yes |archiveurl=https://web.archive.org/web/20150721192834/http://www.mms.se/wp-content/uploads/_dokument/rapporter/tv-tittande/ar/%C3%85rsrapporter/%C3%85rsrapporten%202014%20f%C3%B6r%20TV%20och%20Webb-TV.pdf |archivedate=July 21, 2015 |df= }}</ref>
| share source = <ref>{{Cite document |url=http://mms.se/wp-content/uploads/_dokument/rapporter/tv-tittande/ar/%C3%85rsrapporter/%C3%85rsrapporten%202014%20f%C3%B6r%20TV%20och%20Webb-TV.pdf |publisher=Mediamätning i Skandinavien |title=Årsrapport 2008 |postscript=<!--None--> |deadurl=yes |archiveurl=https://web.archive.org/web/20150721192834/http://www.mms.se/wp-content/uploads/_dokument/rapporter/tv-tittande/ar/%C3%85rsrapporter/%C3%85rsrapporten%202014%20f%C3%B6r%20TV%20och%20Webb-TV.pdf |archivedate=July 21, 2015 |df= }}</ref>
| picture format = [[576i]] ([[SDTV]])
| picture format = [[1080i]] [[HDTV]]<br/>{{small|(downscaled to [[16:9]] [[576i]] for the [[SDTV]] feed)}}
| owner = [[Nordic Entertainment Group]]
| owner = [[Nordic Entertainment Group]]
| country = [[United Kingdom]]
| country = [[United Kingdom]]
| broadcast area = [[Sweden]]
| broadcast area = [[Sweden]]
| sister names = [[TV6 (Sweden)|TV6]]<br>[[TV8 (Sweden)|TV8]]<br>[[TV10 (Sweden)|TV10]]<br>[[Viasat Sport]]
| sister names = [[TV6 (Sweden)|TV6]]<br>[[TV8 (Sweden)|TV8]]<br>[[TV10 (Sweden)|TV10]]<br>[[Viasat Sport]]
| web = http://www.tv3.se/
| web = {{url|tv3.se}}
| terr serv 1 = [[Boxer TV Access|Boxer]]
| terr serv 1 = [[Boxer TV Access|Boxer]]
| terr chan 1 = Channel 3<br>Channel 63 (HD)
| terr chan 1 = Channel 3<br>Channel 63 (HD)
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| cable chan 3 = Channel 3
| cable chan 3 = Channel 3
}}
}}
'''TV3''' is a [[Swedish language|Swedish]] television channel owned by [[Viasat]]. It was founded on 31 December 1987 by entrepreneur [[Jan Stenbeck]].
'''TV3''' is a [[Sweden|Swedish]] [[pay television]] channel owned by [[Viasat]]. It was launched on 31 December 1987 by businessman [[Jan Stenbeck]].


The channel was initially broadcast across all of Scandinavia. In 1990, separate [[TV3 (Denmark)|Danish]] and [[TV3 (Norway)|Norwegian]] versions were launched.<ref>{{cite news|url=http://denstoredanske.dk/Samfund,_jura_og_politik/Massemedier/Tv-stationer_og_institutioner,_udenlandske/TV3|title=TV 3|publisher=Store danske encyklopædi|language=Danish|accessdate=15 October 2018}}</ref> The channel's name refers to its launch at a time when television in Sweden was dominated by the two channels of [[Sveriges Television|SVT]].
The channel was initially broadcast across all of Scandinavia. In 1990, separate [[TV3 (Denmark)|Danish]] and [[TV3 (Norway)|Norwegian]] feeds were launched.<ref>{{cite news|url=http://denstoredanske.dk/Samfund,_jura_og_politik/Massemedier/Tv-stationer_og_institutioner,_udenlandske/TV3|title=TV 3|publisher=Store danske encyklopædi|language=Danish|accessdate=15 October 2018}}</ref> The channel's name refers to its launch at a time when television in Sweden was dominated by the two channels of [[Sveriges Television|SVT]].


== History ==
== History ==
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TV3 was one of the first channels to be broadcast on the [[Astra 1A]] satellite when that launched in 1989; in addition, TV3 Sweden became available through cable television in many cities. In 1989, TV3 bought the rights to broadcast the [[Ice Hockey World Championships]] and the [[The Championships, Wimbledon|Wimbledon tennis championships]]: their purchase of the former created major headlines in Swedish newspapers, as very few Swedes had access to TV3 at the time, whereas the interest in ice hockey in Sweden was high. As a result of this, TV3 made an agreement with SVT to allow them to broadcast the ice hockey matches on a 15 minute delay, in exchange for SVT producing the broadcasts. In 1991, music channel [[ZTV]] was launched as a program block on TV3. That same year, TV3 made a profit for the first time.
TV3 was one of the first channels to be broadcast on the [[Astra 1A]] satellite when that launched in 1989; in addition, TV3 Sweden became available through cable television in many cities. In 1989, TV3 bought the rights to broadcast the [[Ice Hockey World Championships]] and the [[The Championships, Wimbledon|Wimbledon tennis championships]]: their purchase of the former created major headlines in Swedish newspapers, as very few Swedes had access to TV3 at the time, whereas the interest in ice hockey in Sweden was high. As a result of this, TV3 made an agreement with SVT to allow them to broadcast the ice hockey matches on a 15 minute delay, in exchange for SVT producing the broadcasts. In 1991, music channel [[ZTV]] was launched as a program block on TV3. That same year, TV3 made a profit for the first time.


In mid 2006, TV3 began to broadcast six different regional versions, for advertising purposes; this made it possible to broadcast advertising directed to individual regions via the channel, an advertising form that [[TV4 (Sweden)|TV4]] previously had a monopoly on. On satellite, all six versions are distributed. On other networks, Boxer and their respective cable operators transmit the regional version for the relevant area. Today, the channel is available via satellite (DVB-S/S2 through the owner MTG's Viasat and also at competing [[Canal Digital]], terrestrial (DVB-T/T2) and cable (analogue and DVB-C).
In mid-2006, TV3 began to broadcast six different regional versions, for advertising purposes; this made it possible to broadcast advertising directed to individual regions via the channel, an advertising form that [[TV4 (Sweden)|TV4]] previously had a monopoly on. On satellite, all six versions are distributed. On other networks, Boxer and their respective cable operators transmit the regional version for the relevant area. Today, the channel is available via satellite (DVB-S/S2 through the owner MTG's Viasat and also at competing [[Canal Digital]], digital terrestrial and cable.


== Programming ==
== Programming ==
TV3 originally showed factual programs, news (originally for 20 minutes, later only for 3 minutes only), reality series, game shows, children's programs and pure commercial programmes. In 2006, it became an entertainment channel, having dropped all daily news programmes. After the launch of digital television, bringing with it increased competition, imported films and TV series, have formed the backbone of the channel's output. Current acquired programming on TV3 has included among others ''[[The Simpsons]]'', ''[[NCIS (TV series)|NCIS]]'', ''[[The Nanny (TV series)|The Nanny]]'', ''[[Weeds (TV series)|Weeds]]'', ''[[Charmed]]'' and ''[[My Name Is Earl]]''. Previous original programming included reality and game shows like [[Expedition: Robinson]] (bought from [[Sveriges Television|SVT]] in 2004) as well as some factual programs.
TV3 originally showed factual programs, news (originally for 20 minutes, later only for 3 minutes only), reality series, game shows, children's programs and pure commercial programmes. In 2006, it became an entertainment channel, having dropped all daily news programmes. After the launch of digital terrestrial television, bringing with it increased competition, imported films and TV series, have formed the backbone of the channel's output. Current acquired programming on TV3 has included among others ''[[The Simpsons]]'', ''[[NCIS (TV series)|NCIS]]'', ''[[The Nanny (TV series)|The Nanny]]'', ''[[Weeds (TV series)|Weeds]]'', ''[[Charmed]]'' and ''[[My Name Is Earl]]''. Previous original programming included reality and game shows like [[Expedition: Robinson]] (bought from [[Sveriges Television|SVT]] in 2004) as well as some factual programs.


== Logos ==
== Logos ==
After having used a 3 surrounded by a circle as its logo since the start of the channel, on 7 September 2009 it was dropped for a new logo consisting of a 3 with a dash underneath. The new logo was developed in cooperation with the New York-based graphics studio [[Trollbäck + Company]] and comes with a complete graphical makeover and the new tagline ''Strong Feelings, Strong Characters''.<ref>{{cite news|url=http://www.dagensmedia.se/nyheter/tv/article68600.ece|title=Här är TV3:s nya logga|publisher=Dagens Media|date=September 3, 2009}}</ref><ref>{{cite news|url=http://www.resume.se/nyheter/2009/09/03/sa-blir-tv3s-nya-kanalgraf/ |title=Så blir TV3:s nya kanalgrafik |date=September 3, 2009 |publisher=Resumé |deadurl=yes |archiveurl=https://web.archive.org/web/20090904141958/http://www.resume.se/nyheter/2009/09/03/sa-blir-tv3s-nya-kanalgraf/ |archivedate=September 4, 2009 }}</ref> The remake also includes some adjustments to the programming in an overall attempt to give the channel a clearer and more targeted profile. The objective of the changes was to make MTG's television channels (also including TV6 and TV8) more popular than the TV4 Group in the 15-49 demographic.<ref>{{cite news|url=http://www.svd.se/naringsliv/nyheter/artikel_3419295.svd |title=Uppdrag: Gå om TV4 |date=August 27, 2009 |publisher=Svenska Dagbladet |deadurl=yes |archiveurl=https://web.archive.org/web/20091028043739/http://www.svd.se/naringsliv/nyheter/artikel_3419295.svd |archivedate=October 28, 2009 }}</ref>

<gallery>
<gallery>
File:TV3 Viasat.svg|TV3 logo used from 2002 until 2009
File:TV3 Viasat.svg|TV3 logo used from 2002 until 2009

Revision as of 04:36, 19 June 2019

For other meanings of TV3, see Channel 3.
TV3
CountryUnited Kingdom
Ownership
OwnerNordic Entertainment Group

TV3 is a Swedish pay television channel owned by Viasat. It was launched on 31 December 1987 by businessman Jan Stenbeck.

The channel was initially broadcast across all of Scandinavia. In 1990, separate Danish and Norwegian feeds were launched.[2] The channel's name refers to its launch at a time when television in Sweden was dominated by the two channels of SVT.

History

TV3 was launched on December 31, 1987 and was the first commercial channel to broadcast in Sweden, Norway and Denmark. The channel was transmitted from London, in order to circumvent legislation that prohibited advertising being broadcast on Swedish television.

TV3 was one of the first channels to be broadcast on the Astra 1A satellite when that launched in 1989; in addition, TV3 Sweden became available through cable television in many cities. In 1989, TV3 bought the rights to broadcast the Ice Hockey World Championships and the Wimbledon tennis championships: their purchase of the former created major headlines in Swedish newspapers, as very few Swedes had access to TV3 at the time, whereas the interest in ice hockey in Sweden was high. As a result of this, TV3 made an agreement with SVT to allow them to broadcast the ice hockey matches on a 15 minute delay, in exchange for SVT producing the broadcasts. In 1991, music channel ZTV was launched as a program block on TV3. That same year, TV3 made a profit for the first time.

In mid-2006, TV3 began to broadcast six different regional versions, for advertising purposes; this made it possible to broadcast advertising directed to individual regions via the channel, an advertising form that TV4 previously had a monopoly on. On satellite, all six versions are distributed. On other networks, Boxer and their respective cable operators transmit the regional version for the relevant area. Today, the channel is available via satellite (DVB-S/S2 through the owner MTG's Viasat and also at competing Canal Digital, digital terrestrial and cable.

Programming

TV3 originally showed factual programs, news (originally for 20 minutes, later only for 3 minutes only), reality series, game shows, children's programs and pure commercial programmes. In 2006, it became an entertainment channel, having dropped all daily news programmes. After the launch of digital terrestrial television, bringing with it increased competition, imported films and TV series, have formed the backbone of the channel's output. Current acquired programming on TV3 has included among others The Simpsons, NCIS, The Nanny, Weeds, Charmed and My Name Is Earl. Previous original programming included reality and game shows like Expedition: Robinson (bought from SVT in 2004) as well as some factual programs.

Logos

  • TV3 logo used from 2002 until 2009
    TV3 logo used from 2002 until 2009
  • Current logo, used since 2009
    Current logo, used since 2009

References

  1. ^ "Årsrapport 2008" (Document). Mediamätning i Skandinavien. {{cite document}}: Unknown parameter |archivedate= ignored (help); Unknown parameter |archiveurl= ignored (help); Unknown parameter |deadurl= ignored (help); Unknown parameter |url= ignored (help)
  2. ^ "TV 3" (in Danish). Store danske encyklopædi. Retrieved 15 October 2018.
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