Dewar's: Difference between revisions
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→Advertising: John Dewar & Sons 1926 client correspondence]]....... thumb|John Dewar & Sons 1926 client correspondence |
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*Dewar’s created the first motion picture advertisement, “It’s Scotch!”, in 1898.{{cn|date=June 2017}} |
*Dewar’s created the first motion picture advertisement, “It’s Scotch!”, in 1898.{{cn|date=June 2017}} |
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*Dewar’s was the first Scotch whisky company to use virtual reality video for a product launch for Dewar’s Scratched Cask. The VR video, titled “Dewar’s Scratched 360”, features brand ambassador Gabriel Cardarella touring the various locations in Scotland that are crucial to the process of creating Dewar’s Scratched Cask.{{cn|date=June 2017}} |
*Dewar’s was the first Scotch whisky company to use virtual reality video for a product launch for Dewar’s Scratched Cask. The VR video, titled “Dewar’s Scratched 360”, features brand ambassador Gabriel Cardarella touring the various locations in Scotland that are crucial to the process of creating Dewar’s Scratched Cask.{{cn|date=June 2017}} |
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[[File:John Dewar & Sons ltd, vintage letter, 1926, great wording, ..we, of course, give this information in confidence and without responsibility.jpg|thumb|John Dewar & Sons 1926 client correspondence with [[watermark]] on document]] |
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==References== |
==References== |
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Revision as of 18:52, 22 July 2019
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| Type | Scotch Whisky |
|---|---|
| Manufacturer | Bacardi |
| Country of origin | Scotland |
| Introduced | 1846 |
| Proof (US) | 80 |
| Variants | White Label, Dewar's Scratched Cask, Dewar's 12, Dewar's 15, Dewar's 18, Dewar's Signature |
| Related products | Aberfeldy, Aultmore, Craigellachie, The Deveron, Royal Brackla |
| Website | www |
Dewar's (/ˈdjuːər/) is a brand of blended Scotch whisky owned by Bacardi, which claims the brand's "White Label" to be the top-selling blended Scotch in the US. Dewar’s is also the world’s most awarded blended Scotch whisky with more than 500 medals earned in international competitions. [not verified in body]
History
The Dewar's whisky brand was created by John Dewar, Sr. in 1846. Under the control of his two sons, John A. Dewar Jr. and Thomas "Tommy" Dewar, the brand expanded to become a global market leader by 1896. Tommy became famous as the author of a travel journal, Ramble Round the Globe, which documented his travels while publicizing the Dewar name. Dewar's eventually expanded their product by constructing the Aberfeldy Distillery in 1896.
The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. Diageo sold Dewar's to Bacardi the next year.
Dewar’s rose to prominence in the United States when Andrew Carnegie requested a small keg of Dewar’s Scotch whisky be sent to the White House for President James Garfield's inauguration. Carnegie also sent the same gift to President Benjamin Harrison on his inauguration eight years later.
In 1987, numerous cases of still perfect Dewar's Scotch were recovered by underwater archaeologist E. Lee Spence from the shipwreck of the SS Regina, which sank in Lake Huron in 1913.[1] Dewar's Scotch was referenced on the Indian television comedy show Rabish Ki Report, in the episode "Laundo Ki House Party".[2]
Notable processes
Dewar’s pioneered the process of “marrying” the whisky in oak casks to allow the blend to age as one within the casks. After the blend is created, the whisky is returned to an oak cask and aged even further to obtain a smooth, robust finish.
Dewar's products
- Dewar's White Label – Created in 1899 by John Dewar & Son's first Master Blender, A.J. Cameron. It has become the company's top-selling variation.[3]
- Dewar’s Scratched Cask – Released in 2015, Dewar’s Scratched Cask uses the process of charring and scratching ex-bourbon barrels to release a smoother, American-inspired richness to Dewar’s White Label Blended Scotch Whisky.
- Dewar's 12 – 12 years old.[4] The blend was created by Dewar's sixth master blender, Tom Aitken. This offering has received some awards at international Spirit ratings competitions. From the San Francisco World Spirits Competition, it has received several double gold, gold, and silver medals.[5]
- Dewar’s 15 – 15 years old. The blend was created by the current (and first female) Dewar’s Master Blender Stephanie Macleod.
- Dewar's 18 – 18 years old. First released in 2003 and created by Master Blender Tom Aitken.
- Dewar's Signature – First created in 2003 by Master Blender Tom Aitken using the finest single malts Scotch whiskies available.
Distilleries
Dewar’s parent company, John Dewar & Sons, Ltd., owns five whisky distilleries in Scotland:
Advertising
- The premier rugby union competition in Victoria, Australia, the Dewar Shield, is named after the company. The Shield, which is the oldest continuous rugby competition in Australia, was donated by the company to the Victorian Rugby Union upon its inauguration in 1909.[8]
- Dewar's has run television advertisements featuring Irish actor Michael Fassbender.[9]
- Dewar’s created the first motion picture advertisement, “It’s Scotch!”, in 1898.[citation needed]
- Dewar’s was the first Scotch whisky company to use virtual reality video for a product launch for Dewar’s Scratched Cask. The VR video, titled “Dewar’s Scratched 360”, features brand ambassador Gabriel Cardarella touring the various locations in Scotland that are crucial to the process of creating Dewar’s Scratched Cask.[citation needed]
References
Notes
- ^ Briggs-Bunting, Jane, and Ned Geeslin, "Yo-Ho-Ho and a Bottle of Mumm!" People, November 16, 1987, pp. 143-145
- ^ "Rabish Ki Report: TSP's political satire breaks the conventional mould of humour". The Indian Express. 2018-03-09. Retrieved 2019-03-14.
- ^ White Label
- ^ Dewar's 12
- ^ "Proof66.com Website". Retrieved 2010-10-15.
- ^ Aberfeldy Distillery website
- ^ Aultmore Distillery website
- ^ Victorian Rugby Union
- ^ https://www.youtube.com/DewarsUS
Further reading
- Buxton, Ian (2010). The Enduring Legacy of Dewars: A Company History. Glasgow: Neil Wilson Publishing Ltd. ISBN 978-1906476052.