I Love New York: Difference between revisions
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[[Image:Robin Williams.jpg|right|thumb|[[Actor]] [[Robin Williams]] wearing an '''I Love New York''' [[T-shirt]] in [[Arabic alphabet|Arabic]].]] |
[[Image:Robin Williams.jpg|right|thumb|[[Actor]] [[Robin Williams]] wearing an '''I Love New York''' [[T-shirt]] in [[Arabic alphabet|Arabic]].]] |
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The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the <span style="white-space: nowrap">"I ♥ ..."</span> form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators. Parodies of this phenomenon, such as “I ♠ my pets" or "I [[seal clubbing|♣ Seals]]" have also appeared. A recently popular parody is a shirt reading I {have never been to} [in the shape of a heart] New York.<ref>{{cite book| |
The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the <span style="white-space: nowrap">"I ♥ ..."</span> form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators. Parodies of this phenomenon, such as “I [[spay|♠ my pets]]" or "I [[seal clubbing|♣ Seals]]" have also appeared. A recently popular parody is a shirt reading I {have never been to} [in the shape of a heart] New York.<ref>{{cite book| |
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Revision as of 03:59, 29 November 2006
- The slogan "I Love NY" should not be confused with the Philippine television show I Luv NY.
- For the VH reality-show starring Tiffany Patterson see I Love New York (TV series).
The logo for the I Love New York advertising campaign is a rebus created by Milton Glaser consisting of the capital letter I, followed by a red heart symbol (♥), below which are the capital letters N and Y, set in a rounded slab serif typeface. Because of the appearance of the logo, it is often misread I Heart New York rather than I Love New York.
Logo
It is a famous pop-style icon that unabashedly promotes the metropolitan pride of New York City. In 1977, the New York State Department of Economic Development hired advertising agency Wells Rich Greene to develop a marketing campaign for New York City. Milton Glaser, a productive graphic designer, created the design, possibly inspired in part by the state tourism slogan Virginia is for Lovers which had featured a "Love" theme since 1969 (though without the Pop Art). Glaser expected the campaign to last only a couple months and did the work pro bono. However, the design became a major success and has continued to be sold for years. The placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. It is now used to promote tourism throughout the State of New York.
The image became especially prominent following the September 11 terrorist attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I ♥ NY MORE THAN EVER", with a little black spot on the heart symbolizing the World Trade Center site. The black spot approximates the site's location on Manhattan Island.
The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the "I ♥ ..." form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators. Parodies of this phenomenon, such as “I ♠ my pets" or "I ♣ Seals" have also appeared. A recently popular parody is a shirt reading I {have never been to} [in the shape of a heart] New York.[1] The expression "I heart ...", based on a literal reading of the logo, has become a somewhat facetious way to express one's affection for something (e.g. the film I ♥ Huckabees).
Before 1977, "Fun City" was the official nickname promoted by the city.
New York State Song
"I Love New York," written and composed by Steve Karmen, is also the New York State song.
Lyrics
- I love New York (x3)
- There isn't another like it.
- No matter where you go.
- And nobody can compare it.
- It's win and place and show.
- New York is special.
- New York is diff'rent' cause there's no place else,
- on earth quite like New York and that's why,
- I love New York (x3)
There were also several disco versions by disco groups. One was by the group, Metropolitan, on Salsoul Records. There were also several other versions.
Madonna also performed a track entitled "I Love New York" on her 2005 album, Confessions on a Dance Floor.
Reference
- ^ Byrne, Robert (1988). 1,911 Best Things Anybody Ever Said. New York, NY: Ballantine Books. ISBN 0-449-90285-4.
{{cite book}}: Cite has empty unknown parameter:|1=(help)
External links
- The Place to Buy 'I Heart NY' T-shirts
- The History of New York's Marketing Campaigns, from the Gotham Gazette
- The Official New York State Tourism Website
- The Official New York Souvenir Website
- Trademark Protection Battle for "I ♥ NY", BusinessWeek
- Interview with Milton Glaser, The Believer
See also
- Tourism in New York City
- Friday the 13th Part VIII: Jason Takes Manhattan - horror film criticized for using the "I Love New York" music.