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| name = Oishi
| name = Oishi
| logo = Oishi_logo.png
| logo = Oishi_logo.png
| type =
| type = [[Private company|Private]]
| traded_as =
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Revision as of 13:26, 5 September 2019

Oishi
Company typePrivate
IndustryFood and beverage industry
Founded1946; 79 years ago (1946)
FounderCarlos Chan
HeadquartersPasay, Philippines
Imus, Cavite
Area served
Southeast Asia, China, Cambodia, and South Africa
Key people
Carlos Chan (Chairman & CEO)
Heinrich Cochien (Corporate Affairs Officer)
ProductsSnacks, cereals, biscuits, milk and beverages
Websitewww.oishi.com.ph

Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines.[1] Its headquarters are in Pasay in Metro Manila.[2] As of 2018, it is headed by Carlos Chan (C: 施恭旗, P: Shī Gōngqí[3]).[4]

History

Oishi, started in 1946 as Liwayway,[5] was originally a family-owned corn starch (gawgaw) and coffee repacking business.[1] The name of the business, "Liwayway," meaning "dawn" in Tagalog, was selected to reflect the optimism of the Philippines following the aftermath of World War II.[5] By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966.[1]

Brothers Carlos and Manuel Chan, at the time, were behind the company.[1] Their brother Ben is the founder of BENCH/, a popular Philippine clothing brand.[6] The parents of the Chan brothers are immigrants to the Philippines from Jinjiang county, Quanzhou, Fujian Province, China.[7][8]

The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company claims to have used technology from Japan to make the products.[5]

Expansion

Carlos Chan began prospecting on the expansion of Oishi to China in 1984, following the liberalization of the Chinese economy under Deng Xiaoping starting in 1978.[9]

The company's China division, established in 1993, is headquartered in Qingpu District, Shanghai.[10] To improve distribution in China, the company established a factory network there.[4] Oishi also established a presence in Vietnam in 1997 and in Myanmar in 1999. In 2006, factories were opened in Indonesia and Thailand.[9]

Interlink Direct Ltd. imports Oishi products from China to the United Kingdom.[11]

Reception

Known in China as “Oishi Shanghaojia,” which means “excellent, top grade and high quality,”[7] Oishi has become “one of the most widely-respected and recognized brands,”[7] often being mistaken as a brand from Hong Kong or Shanghai.[8] In 1998, for his contributions to Shanghai, Carlos Chan received a "Magnolia Gold Award," a prize that recognizes expats who contribute to Shanghai's development.[7] In 2005, the City of Shanghai made Carlos Chan an honorary citizen, and Oishi Shanghaojia was declared a "Shanghai famous brand" the following year.[7] In August 2013, Carlos Chan, with a project wealth of $500 million, was #25 on the month's Forbes Philippines Rich List.[4] He was ranked #21 in 2018.[7]

Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii."[4]

References

  1. ^ a b c d "Overview." Oishi China. January 3, 2013. Retrieved on April 4, 2014.
  2. ^ "Privacy Policy Archived 2014-04-07 at the Wayback Machine." Oishi. Retrieved on April 5, 2014. "Liwayway Marketing Corporation 2225 Tolentino St. Brgy. 129, Pasay City"
  3. ^ "福布斯2013菲律宾富豪榜|福布斯排行榜" ( Archived 2016-02-14 at WebCite. Forbes China. Retrieved on April 4, 2014. "施恭旗/Carlos Chan"
  4. ^ a b c d Flannery, Russell. "He's Not Japanese: China Success Helps Oishi's Carlos Chan Debut On New Philippines List." Forbes. August 11, 2013. Retrieved on April 4, 2014.
  5. ^ a b c "History." Oishi. Retrieved on April 4, 2014.
  6. ^ Landingin, Roel (2 Dec 2015). "Made It In China: Liwayway's Group Is Now A Leading Brand". Forbes. Forbes Media LLC. Retrieved 14 November 2018.
  7. ^ a b c d e f Wu, Willa (28 Sep 2018). "Chinese miracle beckons for Filipino 'snacks king'". China Daily. China Daily Information Co (CDIC). Retrieved 14 November 2018.
  8. ^ a b Zafra, Jessica. "Carlos Chan: Mr. Oishi." The Philippine Star. March 18, 2012. Retrieved on April 5, 2014.
  9. ^ a b Dy, Rolando (26 January 2015). "Building a multinational brand: The Oishi story". Philippine Daily Inquirer. Retrieved 22 September 2016.
  10. ^ "Company Overview of Liwayway Holdings Company Limited." Businessweek. Retrieved on April 5, 2014. "2277 Hu Qing Ping Highway Shanghai, 201702 China"
  11. ^ "Oishi 上好佳 Archived 2014-04-07 at the Wayback Machine." Interlink. Retrieved on April 5, 2014.
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