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== Model ==
== Model ==
Omaze is a privately owned, for-profit company which has two models to raise funds for charities. For experiences involving celebrities (set visit, dinner date, tickets to a premiere, etc.), 60% is donated to charity, 25% on average goes towards marketing expenses and credit card fees, and Omaze nets the remaining 15%. For a prize-based experience (like a car, vacation or tuition) the break down is as follows: 15% is donated to charity; 70% typically goes to sourcing and shipping the prize, covering the winner’s taxes, marketing the experience, and processing credit card fees; and 15% goes to Omaze. These experiences require substantially more resources to secure the prize and help spread the word. (<ref name=":1">{{Cite web|url=https://www.omaze.com/pages/about-us|website=Omaze|language=en-US|access-date=2019-06-30}}</ref>
Omaze is a privately owned, for-profit company which has two models to raise funds for charities. For experiences involving celebrities (set visit, dinner date, tickets to a premiere, etc.), 60% is donated to charity, 25% on average goes towards marketing expenses and credit card fees, and Omaze nets the remaining 15%. For a prize-based experience (like a car, vacation or tuition) the break down is as follows: 15% is donated to charity; 70% typically goes to sourcing and shipping the prize, covering the winner’s taxes, marketing the experience, and processing credit card fees; and 15% goes to Omaze. These experiences require substantially more resources to secure the prize and help spread the word.<ref name=":1">{{Cite web|url=https://www.omaze.com/pages/about-us|website=Omaze|language=en-US|access-date=2019-06-30}}</ref>


== References ==
== References ==

Revision as of 21:27, 7 September 2019

Omaze
FormationSeptember 2012 (2012-09)
FounderRyan Cummins & Matthew Pohlson
PurposeCharity Fundraising
HeadquartersCulver City, California, U.S.
Key people
Matthew Pohlson (CEO), Ryan Cummins (Vice Chairman)
Websiteomaze.com

Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of charitable causes.[1] The company was founded by Ryan Cummins and Matthew Pohlson in July 2012,[2][3][4] is privately owned, and is based in Los Angeles, California. The company has raised over $60 million[5] for over 200 charities,[6] including UNICEF,[7] After-School All-Stars,[8] Julia's House,[9] Product Red,[10] and Make-A-Wish Foundation.[11]

Experiences

When launching an experience Omaze typically uploads a video with the celebrity. On the experience page anyone can enter to win the experience for a $10 donation. There is also merchandise, including T-shirts and autographed swag for sale that serve as additional entries.[5]

In July 2012, Omaze launched their first experience. The winner got to be a judge on the series Cupcake Wars and all entries supported Team Rubicon.[12]

In December 2015, Omaze partnered with Star Wars and people could donate $10 to be entered into a draw to win the opportunity to visit the closed set of Star Wars: The Force Awakens. The experience raised more than $4.26 million to benefit UNICEF.[13] The experience launch video was a 2016 Webby Award Honoree.[14]

Omaze has had experiences with the following brands and celebrities:

Model

Omaze is a privately owned, for-profit company which has two models to raise funds for charities. For experiences involving celebrities (set visit, dinner date, tickets to a premiere, etc.), 60% is donated to charity, 25% on average goes towards marketing expenses and credit card fees, and Omaze nets the remaining 15%. For a prize-based experience (like a car, vacation or tuition) the break down is as follows: 15% is donated to charity; 70% typically goes to sourcing and shipping the prize, covering the winner’s taxes, marketing the experience, and processing credit card fees; and 15% goes to Omaze. These experiences require substantially more resources to secure the prize and help spread the word.[36]

References

  1. ^ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-07-17.
  2. ^ Jansen, Monika (August 22, 2011). "Win Once-in-a-Lifetime Experiences that Raise Money for Charity at Omaze". Tech.Co. Retrieved September 6, 2015.
  3. ^ Milzoff, Rebecca (February 14, 2013). "Celebrity Charity Auctions: Six Winners' Stories". Businessweek.com. Bloomberg Businessweek. Retrieved September 6, 2015.
  4. ^ Shontell, Alyson (July 23, 2012). "Omaze Raises $1 Million So Regular People Can Experience Once-In-A-Lifetime Opportunities For $5". Business Insider. Retrieved September 6, 2015.
  5. ^ a b "Can a Two-Minute Celebrity Video Save the World?". The Ringer. Retrieved 2017-11-27.
  6. ^ "The $10 Cure for Hollywood's Gala Auction Fatigue". The Hollywood Reporter. Retrieved 2017-11-27.
  7. ^ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-08-23.
  8. ^ "Arnold Schwarzenegger Wants You To Blow Sh*t Up For Charity". Tubefilter. 2015-05-15. Retrieved 2017-08-23.
  9. ^ "Robert Downey Jr raffle raises £1m for Julia's House hospice". BBC News. 2015-04-07. Retrieved 2017-08-23.
  10. ^ "U2 Offer Private Concert, Make Song Title Puns for Charity". Rolling Stone. Retrieved 2017-08-23.
  11. ^ "Stan Lee Tribute Event Announced". Marvel. Retrieved 2017-08-23.
  12. ^ "Omaze Contest: Be A Backstage Judge On Cupcake Wars!". Omaze Contest. Retrieved 2017-07-28.
  13. ^ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-07-28.
  14. ^ "2016 | The Webby Awards". www.webbyawards.com. Retrieved 2017-07-28.
  15. ^ https://www.omaze.com/products/arnold-is-your-life-coach. {{cite news}}: Missing or empty |title= (help)
  16. ^ https://www.omaze.com/experiences/shania-twain-duet. {{cite news}}: Missing or empty |title= (help)
  17. ^ "'Star Trek Beyond' Partners With Omaze for New Charity Campaign (Exclusive)". The Hollywood Reporter. Retrieved 2017-11-27.
  18. ^ "David Lynch Foundation and Katy Perry Launch Omaze Campaign - BlackBook". BlackBook. 2017-06-19. Retrieved 2017-11-27.
  19. ^ "Robert Downey Jr. Charity Contest Offers Trip to 'Avengers' Set". The Hollywood Reporter. Retrieved 2017-11-27.
  20. ^ "Watch Idris Elba Get Hilarious Dating Advice From Kids". Retrieved 2017-11-27.
  21. ^ "Chris Evans Wants to Play Escape-the-Room with You (for Charity!) | Nerdist". Nerdist. 2016-12-02. Retrieved 2017-11-27.
  22. ^ "Watch Miley Cyrus, Alicia Keys Photobomb 'Voice' Fans". Rolling Stone. Retrieved 2017-11-27.
  23. ^ "Matt Damon Spy-Pranks People for Charity | Nerdist". Nerdist. 2016-06-29. Retrieved 2017-11-27.
  24. ^ "Matt Damon and Ben Affleck argue over who's better friends with Tom Brady for charity". For The Win. 2016-09-29. Retrieved 2017-11-27.
  25. ^ "Channing Tatum goes undercover as Elvis Presley in elevator prank". EW.com. Retrieved 2017-11-27.
  26. ^ "Guardians of the Galaxy Vol. 2 Omaze contest". EW.com. Retrieved 2017-11-27.
  27. ^ "Game of Thrones Teams with Omaze and RED for Charity Set Visit". Comicbook.com. Retrieved 2017-11-27.
  28. ^ "Get Lunch with the Rooster Teeth Family & Be VIP at RTX". Omaze.com. Retrieved 2018-04-01.
  29. ^ "John Legend Is Now Singing at Dog Weddings". Time. Retrieved 2017-11-27.
  30. ^ "Jennifer Lawrence Needs a Drinking Buddy—and It Could Be You". E! Online. Retrieved 2017-11-27.
  31. ^ "Post Malone goes 'undercover' in a record store prank". Twitter. Retrieved 2018-10-16.
  32. ^ "Meet Benedict Cumberbatch & Attend the Avengers®: Endgame Premiere - Omaze.com". Omaze. Retrieved 2019-02-26.
  33. ^ "Be Emilia Clarke's Hand of the Queen at the Final Game of Thrones Premiere". Omaze. Retrieved 2019-05-14.
  34. ^ "Be Chris Hemsworth's VIP Guest at the Men in Black®: International Premiere". Omaze. Retrieved 2019-05-14.
  35. ^ CaseyNeistat (2019-05-30), Top of the Line Tesla 3 + $20,000.00, retrieved 2019-07-17
  36. ^ Omaze https://www.omaze.com/pages/about-us. Retrieved 2019-06-30. {{cite web}}: Missing or empty |title= (help)
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