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'''360i''' is a [[New York City]]-based digital agency<ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}}</ref> founded in 1998. It is a business unit of [[Dentsu]].<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010|accessdate=March 30, 2010| archiveurl= https://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= April 8, 2010 | deadurl= no}}</ref><ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=January 25, 2010|accessdate=May 24, 2010| archiveurl= https://web.archive.org/web/20100409193007/http://adage.com/digital/article?article_id=141743| archivedate=April 9, 2010| deadurl= no}}</ref>
'''360i''' is a [[New York City]]-based digital agency<ref name="wsj-steel">{{cite news|last=Steel|first=Emily|url=https://www.wsj.com/articles/SB119189368160253014|title=Job-Search Sites Face a Nimble Threat|work=The Wall Street Journal|accessdate=March 26, 2010|quote=New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.|date=October 9, 2007}}</ref> founded in 1998. It is a business unit of [[Dentsu]].<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010|accessdate=March 30, 2010| archiveurl= https://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= April 8, 2010 | url-status= live}}</ref><ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=January 25, 2010|accessdate=May 24, 2010| archiveurl= https://web.archive.org/web/20100409193007/http://adage.com/digital/article?article_id=141743| archivedate=April 9, 2010| url-status= live}}</ref>


==Corporate history==
==Corporate history==
Line 47: Line 47:
360i was acquired as a digitally-led communications agency.<ref name="Patel"/>
360i was acquired as a digitally-led communications agency.<ref name="Patel"/>


Innovation Interactive was acquired by Dentsu in 2010 for $275mm<ref>{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010}}</ref> and remains a unit of Dentsu, Inc.<ref name="Patel"/> Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by [[Sarah Hofstetter]],<ref>{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/219394/360i-revamps-top-management-sarah-hofstetter-name.html|title=360i Revamps Top Management, Sarah Hofstetter Named Global CEO|work=Mediapost|date=February 12, 2013}}</ref> a 360i executive since 2005 and the founder of the firm's social media and strategy practices.<ref name="Agency Marketer of the Year">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|title=Agency Marketer of the Year|work=iMedia Connection|access-date=February 11, 2015|archive-url=https://web.archive.org/web/20150211232913/http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|archive-date=February 11, 2015|dead-url=yes|df=mdy-all}}</ref> In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.<ref name=":0">{{Cite news|url=http://adage.com/article/agency-news/360i-ups-jared-belsky-ceo-sarah-hofstetter-chair/313260/|title=Management shifts at 360i as Belsky, Hofstetter take new roles|access-date=2018-08-21|language=en}}</ref> That same year, President Jared Belsky was promoted to CEO,<ref name=":0" /> and CMO Abbey Klaassen was promoted to President, New York.<ref>{{Cite news|url=http://adage.com/article/agency-news/360i-cmo-abbey-klaasen-named-president-york/312878/|title=360i CMO Abbey Klaassen named president of New York HQ|access-date=2018-08-21|language=en}}</ref>
Innovation Interactive was acquired by Dentsu in 2010 for $275mm<ref>{{cite news|last=Vranica|first=Suzanne|url=https://www.wsj.com/articles/SB10001424052748704762904575025064277744920|title=Dentsu in Talks to Buy Ad Firm|work=The Wall Street Journal|date=January 26, 2010}}</ref> and remains a unit of Dentsu, Inc.<ref name="Patel"/> Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by [[Sarah Hofstetter]],<ref>{{cite news|last=McClellan|first=Steve|url=http://www.mediapost.com/publications/article/219394/360i-revamps-top-management-sarah-hofstetter-name.html|title=360i Revamps Top Management, Sarah Hofstetter Named Global CEO|work=Mediapost|date=February 12, 2013}}</ref> a 360i executive since 2005 and the founder of the firm's social media and strategy practices.<ref name="Agency Marketer of the Year">{{cite news|url=http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|title=Agency Marketer of the Year|work=iMedia Connection|access-date=February 11, 2015|archive-url=https://web.archive.org/web/20150211232913/http://www.imediaconnection.com/iMediaLists/2014/agency-award-winners/Sarah-Hofstetter-CEO-360i/|archive-date=February 11, 2015|url-status=dead|df=mdy-all}}</ref> In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.<ref name=":0">{{Cite news|url=http://adage.com/article/agency-news/360i-ups-jared-belsky-ceo-sarah-hofstetter-chair/313260/|title=Management shifts at 360i as Belsky, Hofstetter take new roles|access-date=2018-08-21|language=en}}</ref> That same year, President Jared Belsky was promoted to CEO,<ref name=":0" /> and CMO Abbey Klaassen was promoted to President, New York.<ref>{{Cite news|url=http://adage.com/article/agency-news/360i-cmo-abbey-klaasen-named-president-york/312878/|title=360i CMO Abbey Klaassen named president of New York HQ|access-date=2018-08-21|language=en}}</ref>


The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”<ref>{{cite web|url=https://www.forrester.com/report/The+Forrester+Wave+Search+Marketing+Agencies+Q1+2016/-/E-RES122874|title=The Forrester Wave™: Search Marketing Agencies, Q1 2016|date=March 23, 2016|website=Forrester}}</ref> 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,<ref>{{cite web|url=http://www.mediapost.com/publications/article/214179/media-names-carat-omma-names-360i-agencies-of-the.html|title=MEDIA Names Carat, OMMA Names 360i Agencies Of The Year|date=November 25, 2013|website=Media Post}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=December 16, 2014|website=Media Post}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/266509/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=January 19, 2016|website=Media Post}}</ref> and made the Ad Age A List in 2013, 2014, 2015, 2016 and 2018.<ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2013/ad-age-s-2013-agency-a-list/239302/|title=Ad Age's 2013 Agency A-List|date=January 28, 2013|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2014/ad-age-s-2014-agency-a-list/291441/|title=Ad Age's 2014 Agency A-List|date=February 3, 2014|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2015/ad-age-s-2015-agency-a-list/296598/|title=Ad Age's 2015 Agency A-List|date=January 26, 2015|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2016/ad-age-s-2016-agency-a-list/302161/|title=Ad Age's 2016 Agency A-List|date=January 25, 2016|website=Advertising Age}}</ref><ref>{{Cite news|url=http://adage.com/article/special-report-agency-alist-2018/360i-8-ad-age-s-2018-a-list/312407/|title=360i Is No. 8 on Ad Age's 2018 A-List|access-date=2018-08-21|language=en}}</ref> In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. <ref>{{Cite news|url=https://www.adweek.com/agencies/360i-turns-toward-tech-innovation-in-the-next-stage-of-a-20-year-evolution/|title=360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017|access-date=2018-08-21|language=en-US}}</ref>
The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”<ref>{{cite web|url=https://www.forrester.com/report/The+Forrester+Wave+Search+Marketing+Agencies+Q1+2016/-/E-RES122874|title=The Forrester Wave™: Search Marketing Agencies, Q1 2016|date=March 23, 2016|website=Forrester}}</ref> 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,<ref>{{cite web|url=http://www.mediapost.com/publications/article/214179/media-names-carat-omma-names-360i-agencies-of-the.html|title=MEDIA Names Carat, OMMA Names 360i Agencies Of The Year|date=November 25, 2013|website=Media Post}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/239499/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=December 16, 2014|website=Media Post}}</ref><ref>{{cite web|url=http://www.mediapost.com/publications/article/266509/omma-digital-agency-of-the-year-360i.html|title=OMMA Digital Agency of the Year: 360i|date=January 19, 2016|website=Media Post}}</ref> and made the Ad Age A List in 2013, 2014, 2015, 2016 and 2018.<ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2013/ad-age-s-2013-agency-a-list/239302/|title=Ad Age's 2013 Agency A-List|date=January 28, 2013|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2014/ad-age-s-2014-agency-a-list/291441/|title=Ad Age's 2014 Agency A-List|date=February 3, 2014|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2015/ad-age-s-2015-agency-a-list/296598/|title=Ad Age's 2015 Agency A-List|date=January 26, 2015|website=Advertising Age}}</ref><ref>{{cite web|url=http://adage.com/article/special-report-agency-alist-2016/ad-age-s-2016-agency-a-list/302161/|title=Ad Age's 2016 Agency A-List|date=January 25, 2016|website=Advertising Age}}</ref><ref>{{Cite news|url=http://adage.com/article/special-report-agency-alist-2018/360i-8-ad-age-s-2018-a-list/312407/|title=360i Is No. 8 on Ad Age's 2018 A-List|access-date=2018-08-21|language=en}}</ref> In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. <ref>{{Cite news|url=https://www.adweek.com/agencies/360i-turns-toward-tech-innovation-in-the-next-stage-of-a-20-year-evolution/|title=360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017|access-date=2018-08-21|language=en-US}}</ref>

Revision as of 08:10, 22 September 2019

For the video resolution, see Low-definition television.

360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, United States
No. of locationsAtlanta
Chicago
London
Los Angeles
New York
Toronto
Area servedWorldwide
Key peopleJared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen(Chief Media Officer)
IndustryMarketing & Advertising
ServicesMarketing
Employees1000+
ParentDentsu[1][2]
URLhttp://www.360i.com/

360i is a New York City-based digital agency[3] founded in 1998. It is a business unit of Dentsu.[1][2]

Corporate history

360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11]

The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”[12] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[13][14][15] and made the Ad Age A List in 2013, 2014, 2015, 2016 and 2018.[16][17][18][19][20] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. [21]

Products and services

360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[22][23] spanning the US, UK, Brazil and Canada.[24]

Notable work from the agency includes “Adaptoys”, a line of accessible toys that allow those living with paralysis to rejoin playtime,[25] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[26] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device, [27] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[28]

References

  1. ^ a b Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on April 8, 2010. Retrieved March 30, 2010.
  2. ^ a b Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on April 9, 2010. Retrieved May 24, 2010.
  3. ^ Steel, Emily (October 9, 2007). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved March 26, 2010. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "360i". The Atlanta Journal-Constitution.
  5. ^ a b c d Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
  6. ^ Patel, Kunur (January 24, 2011). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
  7. ^ Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  8. ^ McClellan, Steve (February 12, 2013). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
  9. ^ a b "Agency Marketer of the Year". iMedia Connection. Archived from the original on February 11, 2015. Retrieved February 11, 2015.
  10. ^ a b "Management shifts at 360i as Belsky, Hofstetter take new roles". Retrieved August 21, 2018.
  11. ^ "360i CMO Abbey Klaassen named president of New York HQ". Retrieved August 21, 2018.
  12. ^ "The Forrester Wave™: Search Marketing Agencies, Q1 2016". Forrester. March 23, 2016.
  13. ^ "MEDIA Names Carat, OMMA Names 360i Agencies Of The Year". Media Post. November 25, 2013.
  14. ^ "OMMA Digital Agency of the Year: 360i". Media Post. December 16, 2014.
  15. ^ "OMMA Digital Agency of the Year: 360i". Media Post. January 19, 2016.
  16. ^ "Ad Age's 2013 Agency A-List". Advertising Age. January 28, 2013.
  17. ^ "Ad Age's 2014 Agency A-List". Advertising Age. February 3, 2014.
  18. ^ "Ad Age's 2015 Agency A-List". Advertising Age. January 26, 2015.
  19. ^ "Ad Age's 2016 Agency A-List". Advertising Age. January 25, 2016.
  20. ^ "360i Is No. 8 on Ad Age's 2018 A-List". Retrieved August 21, 2018.
  21. ^ "360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017". Retrieved August 21, 2018.
  22. ^ McIlroy, Megan (March 18, 2008). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
  23. ^ Mandese, Joe (December 16, 2014). "OMMA Digital Agency of the Year: 360i". Mediapost.
  24. ^ McClellan, Steve (September 16, 2014). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
  25. ^ "Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'". People. May 2, 2016.
  26. ^ Sanders, Rachel (February 3, 2013). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
  27. ^ "You Can Now Live Out 'Westworld' With Your Amazon Echo". WIRED. Retrieved August 21, 2018.
  28. ^ "Oreo launches limited edition packs for world's struggling lefties". Retrieved August 21, 2018.
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