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= Village Vanguard (Japanese Store) =
= Village Vanguard (Japanese Store) =
Village Vanguard is a Book store Chain that is ran by Village Vanguard Corporation which is located in [[Nagoya|Nagoya,]] [[Aichi Prefecture]] in [[Japan|Japan.]]
Village Vanguard is a Book store Chain that is ran by Village Vanguard Corporation which is located in [[Nagoya|Nagoya,]] [[Aichi Prefecture]] in [[Japan|Japan.]] The concept of the store is "A playful book store"(ja:遊べる本屋). <ref name=":0">{{Cite web|url=https://www.village-v.co.jp/company/overview/|title=会社概要|website=www.village-v.co.jp|language=ja|access-date=2019-10-21}}</ref>Although it is a book store, it carries a wide variety of products other from books, thing such as CDs, DVDs, and SPICEs which makes it close to being a [[Variety store|variety store.]]

Although it is a book store, it carries a wide variety of products other from books, thing such as CDs, DVDs, and SPICEs which makes it close to being a [[Variety store|variety store.]]
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== History ==
== History ==
Village Vanguard was founded by Keiichi Kikuchi(ja:菊地敬一) in 1998.
Village Vanguard was founded by Keiichi Kikuchi(ja:菊地敬一) in 1986.<ref name=":0" /> The first Village Vanguard store opened in the Tenpaku ward of Nagoya. 

The store was named after [[Village Vanguard]], a jazz club located in New York City. This is because Kikuchi first planned on playing jazz in the bookstore, which actually never happened.<ref>ウェアハウススタイル(エイ出版社、2015年)69ページ</ref>


== Characteristics ==
== Characteristics ==


=== Stores ===
=== Stores ===
Village Vanguard has 358 shops in total all across Japan, <ref name=":0" /> with each store having a completely different layout. The layout of products is one of the biggest characteristics of this store; instead of making the layout simply by category, they locate their product based on the employee's creativity.


=== Books ===
=== Books ===
Line 16: Line 17:


=== SPICE ===
=== SPICE ===
SPICE is a term used in Village Vanguard which stands for SELECT, POP, INTELLIGENCE, CULTURE and ENTERTAINMENT. It is used to refer to all the products except books, CDs and DVDs, things such as toys, clothes, accessories, etc.
SPICE is a term used in Village Vanguard which stands for SELECT, POP, INTELLIGENCE, CULTURE and ENTERTAINMENT. It is used to refer to all the products except books, CDs and DVDs, things such as toys, clothes, accessories, etc.<ref name=":0" />


=== POPs ===
=== POPs ===

Revision as of 05:08, 21 October 2019

Village Vanguard (Japanese Store)

Village Vanguard is a Book store Chain that is ran by Village Vanguard Corporation which is located in Nagoya, Aichi Prefecture in Japan. The concept of the store is "A playful book store"(ja:遊べる本屋). [1]Although it is a book store, it carries a wide variety of products other from books, thing such as CDs, DVDs, and SPICEs which makes it close to being a variety store.

History

Village Vanguard was founded by Keiichi Kikuchi(ja:菊地敬一) in 1986.[1] The first Village Vanguard store opened in the Tenpaku ward of Nagoya. 

The store was named after Village Vanguard, a jazz club located in New York City. This is because Kikuchi first planned on playing jazz in the bookstore, which actually never happened.[2]

Characteristics

Stores

Village Vanguard has 358 shops in total all across Japan, [1] with each store having a completely different layout. The layout of products is one of the biggest characteristics of this store; instead of making the layout simply by category, they locate their product based on the employee's creativity.

Books


SPICE

SPICE is a term used in Village Vanguard which stands for SELECT, POP, INTELLIGENCE, CULTURE and ENTERTAINMENT. It is used to refer to all the products except books, CDs and DVDs, things such as toys, clothes, accessories, etc.[1]

POPs

  1. ^ a b c d "会社概要". www.village-v.co.jp (in Japanese). Retrieved 2019-10-21.
  2. ^ ウェアハウススタイル(エイ出版社、2015年)69ページ