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{{Infobox company
{{Infobox company
| name = Gfinity, Plc.
| name = Gfinity, Plc.
| logo =
| logo =
| type = [[Public limited company]]
| type = [[Public limited company]]
| industry =
| industry =
| fate =
| fate =
| predecessor = <!-- or: | predecessors = -->
| predecessor = <!-- or: | predecessors = -->
| successor = <!-- or: | successors = -->
| successor = <!-- or: | successors = -->
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| hq_location_country = [[United Kingdom]]
| hq_location_country = [[United Kingdom]]
| area_served = <!-- or: | areas_served = -->
| area_served = <!-- or: | areas_served = -->
| key_people =
| key_people =
| products =
| products =
| owner = <!-- or: | owners = -->
| owner = <!-- or: | owners = -->
| num_employees = 20+
| num_employees = 20+
| num_employees_year = 2017
| num_employees_year = 2017
| parent =
| parent =
| website = {{URL|www.gfinityplc.com/}}
| website = {{URL|www.gfinityplc.com/}}
}}
}}


Gfinity is a leading international esports business. It is listed on the London Stock Exchange Alternative Investment Market trading under LON:GFIN.
Gfinity is a leading international esports business. It is listed on the London Stock Exchange Alternative Investment Market trading under LON:GFIN.

Formed in 2012, Gfinity provides esports advisory services and designs, develops and delivers esports experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.
Formed in 2012, Gfinity provides esports advisory services and designs, develops and delivers esports experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Partnerships include EA Sports, Formula 1, Activision Blizzard, Microsoft, Facebook, Amazon and Twitch.
Partnerships include EA Sports, Formula 1, Activision Blizzard, Microsoft, Facebook, Amazon and Twitch.

Gfinity connects with millions of engaged gamers each month through its website and RealSport - the company's two main distribution channels. Both platforms, supported by Facebook, Twitter and Instagram, provide esports fans and casual gamers the opportunity to interact and share news and views.
Gfinity connects with millions of engaged gamers each month through its website and RealSport - the company's two main distribution channels. Both platforms, supported by Facebook, Twitter and Instagram, provide esports fans and casual gamers the opportunity to interact and share news and views.


The Gfinity community has been built over time through online tournaments, professional events and through its owned competition platform, the “Gfinity Elite Series”, which is broadcast through linear and digital channels and draws tens of millions of viewers around the world.
The Gfinity community has been built over time through online tournaments, professional events and through its owned competition platform, the “Gfinity Elite Series”, which is broadcast through linear and digital channels and draws tens of millions of viewers around the world.

Gfinity’s proprietary technology platform supports scalable multi-format leagues, ladders and knock out competitions.
Gfinity’s proprietary technology platform supports scalable multi-format leagues, ladders and knock out competitions.



== History ==
== History ==

=== 2012 - 2014 ===
=== 2012 - 2014 ===

Gfinity merged with The Warped Gaming League, the online league and tournament platform, in 2013.<ref>{{cite web|url=http://www.eurogamer.net/articles/2014-02-26-how-gfinity-wants-to-establish-esports-in-the-uk|title=How Gfinity wants to establish eSports in the UK|publisher=|accessdate=27 March 2018}}</ref> It hosted G1 in July 2013 followed by G2 and G3 took place at the Copper Box at the Olympic Park in August 2014; which included a $30,000 ''Call of Duty'', a $7,500 ''FIFA'' and a $15,000 ''StarCraft'' tournament.<ref>{{cite web|url=http://www.godisageek.com/2014/08/gfinity-uks-biggest-esports-tournament-wraps-up/|title=Gfinity - UKs Biggest eSports Tournament Wraps-Up|date=4 August 2014|publisher=|accessdate=27 March 2018}}</ref>
Gfinity merged with The Warped Gaming League, the online league and tournament platform, in 2013.<ref>{{cite web|url=http://www.eurogamer.net/articles/2014-02-26-how-gfinity-wants-to-establish-esports-in-the-uk|title=How Gfinity wants to establish eSports in the UK|publisher=|accessdate=27 March 2018}}</ref> It hosted G1 in July 2013 followed by G2 and G3 took place at the Copper Box at the Olympic Park in August 2014; which included a $30,000 ''Call of Duty'', a $7,500 ''FIFA'' and a $15,000 ''StarCraft'' tournament.<ref>{{cite web|url=http://www.godisageek.com/2014/08/gfinity-uks-biggest-esports-tournament-wraps-up/|title=Gfinity - UKs Biggest eSports Tournament Wraps-Up|date=4 August 2014|publisher=|accessdate=27 March 2018}}</ref>


=== 2015 ===
=== 2015 ===

Gfinity hosted the ''Call of Duty'' European Championships at the Royal Opera House in February 2015.<ref>{{cite web|url=https://www.theguardian.com/technology/2015/feb/11/call-of-duty-european-championships-hosted-royal-opera-house|title=Call of Duty European championships to be hosted by Royal Opera House|first=Keith|last=Stuart|date=11 February 2015|website=the Guardian|accessdate=27 March 2018}}</ref>
Gfinity hosted the ''Call of Duty'' European Championships at the Royal Opera House in February 2015.<ref>{{cite web|url=https://www.theguardian.com/technology/2015/feb/11/call-of-duty-european-championships-hosted-royal-opera-house|title=Call of Duty European championships to be hosted by Royal Opera House|first=Keith|last=Stuart|date=11 February 2015|website=the Guardian|accessdate=27 March 2018}}</ref>


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=== 2016 ===
=== 2016 ===

Gfinity hosted the first [[FIA Formula E]] Race Off event in January 2016<ref>{{cite web|url=http://www.fiaformulae.com/en/news/2016/january/senna-prost-trade-cars-for-consoles-to-race-fans-in-the-next-generation-of-gaming.aspx|title=Senna & Prost trade cars for consoles to race fans in the next generation of gaming – Formula E|website=www.fiaformulae.com|accessdate=27 March 2018}}</ref> and in the same month delivered the [[Halo (series)|''Halo'']] World Championship Tour<ref>{{cite web|url=http://www.dailystar.co.uk/tech/gaming/487841/Halo-World-Championships-Xbox-One-Gfinity|title=Halo World Championship Tour: Watch all the Halo 5 action from the Gfinity Arena|date=15 January 2016|publisher=|accessdate=27 March 2018}}</ref> followed by the [[Vainglory (video game)|''Vainglory'']] European Winter Championship in March 2015,<ref>{{cite web|url=http://www.esports-news.co.uk/2016/03/22/team-secret-wins-vainglory-european-winter-championship|title=Team Secret wins Vainglory European Winter Championship at the Gfinity Arena - Esports News UK|date=22 March 2016|publisher=|accessdate=27 March 2018}}</ref> the second year in the ''FIFA'' Play Like a Legend tournament,<ref>{{cite web|url=http://news.futhead.com/posts/fifa-16/33628-gfinity-play-like-a-legend-season-2-kicks-off|title=FIFA 18 News, Information and Guides - Futhead News|first=|last=Futhead|website=Futhead - Your FIFA Community|accessdate=27 March 2018}}</ref> it hosted the global reveal of ''[[Battlefield 1]]'', premiering the official trailer and live stream from the Gfinity Arena in May 2016,<ref>{{cite web|url=http://www.ibtimes.co.uk/battlefield-1-interview-ea-studios-evp-world-war-1-setting-single-player-remasters-horses-1558771|title=Battlefield 1 interview: EA Studios EVP on World War 1 setting, single player, remasters and horses|first=Ben|last=Skipper|date=7 May 2016|publisher=|accessdate=27 March 2018}}</ref> the $20,000 ''Call of Duty'' World League Summer Masters,<ref>{{cite web|url=https://www.mcvuk.com/esports/20-000-call-of-duty-world-league-tournament-taking-place-at-the-gfinity-arena-next-month|title=$20,000 Call of Duty World League tournament taking place at the Gfinity Arena next month|publisher=|accessdate=27 March 2018}}</ref> the ''[[Gears of War]]'' European Open tournaments and the [[Gillette]] Championship<ref>{{cite web|url=https://sbcnews.co.uk/esports-fantasy/2016/06/08/gfinity-partners-gilette/|title=Gillette makes smooth move into esports with Gfinity|date=8 June 2016|publisher=|accessdate=27 March 2018}}</ref> in July 2016, the Serious Rainbow 6 tournament with [[Jme (MC)|grime MC JME]]<ref>{{cite web|url=http://home.bt.com/tech-gadgets/tech-news/jme-and-gfinity-join-forces-for-a-series-of-gaming-tournaments-11364084210656|title=Jme and Gfinity join forces for a series of gaming tournaments|publisher=|accessdate=27 March 2018}}</ref> and the Nintendo Summer of Splat Finals<ref>{{cite web|url=https://www.nintendo.co.uk/News/2016/July/The-Splatoon-Summer-of-Splat-begins-this-July--1120899.html|title=The Splatoon Summer of Splat begins this July!|website=Nintendo of Europe GmbH|accessdate=27 March 2018}}</ref> in September 2016. The ''CS:GO'' Invitational took place at the Eurogamer Expo in the NEC in Birmingham.<ref>{{cite web|url=http://www.hltv.org/news/18656-100000-gfinity-csgo-invitational|title=$100,000 Gfinity CS:GO Invitational|publisher=|accessdate=27 March 2018}}</ref> In December 2016 it delivered the $100,000 Gears Pro Circuit: London tournament.<ref>{{cite web|url=https://gearsofwar.com/en-us/esports/recap-gpc-london-open|title=Recap: Gears Pro Circuit London Open - Gears of War - Official Site|website=gearsofwar.com|accessdate=27 March 2018}}</ref>
Gfinity hosted the first [[FIA Formula E]] Race Off event in January 2016<ref>{{cite web|url=http://www.fiaformulae.com/en/news/2016/january/senna-prost-trade-cars-for-consoles-to-race-fans-in-the-next-generation-of-gaming.aspx|title=Senna & Prost trade cars for consoles to race fans in the next generation of gaming – Formula E|website=www.fiaformulae.com|accessdate=27 March 2018}}</ref> and in the same month delivered the [[Halo (series)|''Halo'']] World Championship Tour<ref>{{cite web|url=http://www.dailystar.co.uk/tech/gaming/487841/Halo-World-Championships-Xbox-One-Gfinity|title=Halo World Championship Tour: Watch all the Halo 5 action from the Gfinity Arena|date=15 January 2016|publisher=|accessdate=27 March 2018}}</ref> followed by the [[Vainglory (video game)|''Vainglory'']] European Winter Championship in March 2015,<ref>{{cite web|url=http://www.esports-news.co.uk/2016/03/22/team-secret-wins-vainglory-european-winter-championship|title=Team Secret wins Vainglory European Winter Championship at the Gfinity Arena - Esports News UK|date=22 March 2016|publisher=|accessdate=27 March 2018}}</ref> the second year in the ''FIFA'' Play Like a Legend tournament,<ref>{{cite web|url=http://news.futhead.com/posts/fifa-16/33628-gfinity-play-like-a-legend-season-2-kicks-off|title=FIFA 18 News, Information and Guides - Futhead News|first=|last=Futhead|website=Futhead - Your FIFA Community|accessdate=27 March 2018}}</ref> it hosted the global reveal of ''[[Battlefield 1]]'', premiering the official trailer and live stream from the Gfinity Arena in May 2016,<ref>{{cite web|url=http://www.ibtimes.co.uk/battlefield-1-interview-ea-studios-evp-world-war-1-setting-single-player-remasters-horses-1558771|title=Battlefield 1 interview: EA Studios EVP on World War 1 setting, single player, remasters and horses|first=Ben|last=Skipper|date=7 May 2016|publisher=|accessdate=27 March 2018}}</ref> the $20,000 ''Call of Duty'' World League Summer Masters,<ref>{{cite web|url=https://www.mcvuk.com/esports/20-000-call-of-duty-world-league-tournament-taking-place-at-the-gfinity-arena-next-month|title=$20,000 Call of Duty World League tournament taking place at the Gfinity Arena next month|publisher=|accessdate=27 March 2018}}</ref> the ''[[Gears of War]]'' European Open tournaments and the [[Gillette]] Championship<ref>{{cite web|url=https://sbcnews.co.uk/esports-fantasy/2016/06/08/gfinity-partners-gilette/|title=Gillette makes smooth move into esports with Gfinity|date=8 June 2016|publisher=|accessdate=27 March 2018}}</ref> in July 2016, the Serious Rainbow 6 tournament with [[Jme (MC)|grime MC JME]]<ref>{{cite web|url=http://home.bt.com/tech-gadgets/tech-news/jme-and-gfinity-join-forces-for-a-series-of-gaming-tournaments-11364084210656|title=Jme and Gfinity join forces for a series of gaming tournaments|publisher=|accessdate=27 March 2018}}</ref> and the Nintendo Summer of Splat Finals<ref>{{cite web|url=https://www.nintendo.co.uk/News/2016/July/The-Splatoon-Summer-of-Splat-begins-this-July--1120899.html|title=The Splatoon Summer of Splat begins this July!|website=Nintendo of Europe GmbH|accessdate=27 March 2018}}</ref> in September 2016. The ''CS:GO'' Invitational took place at the Eurogamer Expo in the NEC in Birmingham.<ref>{{cite web|url=http://www.hltv.org/news/18656-100000-gfinity-csgo-invitational|title=$100,000 Gfinity CS:GO Invitational|publisher=|accessdate=27 March 2018}}</ref> In December 2016 it delivered the $100,000 Gears Pro Circuit: London tournament.<ref>{{cite web|url=https://gearsofwar.com/en-us/esports/recap-gpc-london-open|title=Recap: Gears Pro Circuit London Open - Gears of War - Official Site|website=gearsofwar.com|accessdate=27 March 2018}}</ref>


=== 2017 ===
=== 2017 ===

Gfinity organised the Gears Pro Circuit: Mexico in Mexico City and ''Call of Duty'' World League London in January, the EU ''Halo'' World Championship London at the Great Hall in [[Wembley Stadium]] and the LATAM ''Halo'' World Championship in Mexico City in February and the Gears Pro Circuit: Paris in La Gaîté Lyrique in May.
Gfinity organised the Gears Pro Circuit: Mexico in Mexico City and ''Call of Duty'' World League London in January, the EU ''Halo'' World Championship London at the Great Hall in [[Wembley Stadium]] and the LATAM ''Halo'' World Championship in Mexico City in February and the Gears Pro Circuit: Paris in La Gaîté Lyrique in May.


In January a partnership with [[Mediacom]] was announced.<ref>{{cite web|url=https://www.sportindustry.biz/news/mediacom-partners-gfinity|title=MediaCom partners with Gfinity|date=30 January 2017|publisher=|accessdate=27 March 2018}}</ref>
In January a partnership with [[Mediacom]] was announced.<ref>{{cite web|url=https://www.sportindustry.biz/news/mediacom-partners-gfinity|title=MediaCom partners with Gfinity|date=30 January 2017|publisher=|accessdate=27 March 2018}}</ref>


The company was selected by [[Microsoft]]<ref>{{cite web|url=http://www.stockmarketwire.com/article/5531596/Gfinity-exclusive-partnership-with-Microsoft.html|title=Gfinity exclusive partnership with Microsoft - 13 April 2017 - Stock Market Wire|website=www.stockmarketwire.com|accessdate=27 March 2018}}</ref> in April to be the exclusive tournament operator for the [[Forza (series)|Forza]] Racing Championship 2017.<ref>{{cite web|url=http://www.esports-pro.com/articles/business/gfinity-becomes-global-tournament-partner-for-the-forza-racing-championship|title=Gfinity becomes global tournament partner for the Forza Racing Championship|publisher=|accessdate=27 March 2018}}</ref>
The company was selected by [[Microsoft]]<ref>{{cite web|url=http://www.stockmarketwire.com/article/5531596/Gfinity-exclusive-partnership-with-Microsoft.html|title=Gfinity exclusive partnership with Microsoft - 13 April 2017 - Stock Market Wire|website=www.stockmarketwire.com|accessdate=27 March 2018}}</ref> in April to be the exclusive tournament operator for the [[Forza (series)|Forza]] Racing Championship 2017.<ref>{{cite web|url=http://www.esports-pro.com/articles/business/gfinity-becomes-global-tournament-partner-for-the-forza-racing-championship|title=Gfinity becomes global tournament partner for the Forza Racing Championship|publisher=|accessdate=27 March 2018}}</ref>


=== 2018 ===
=== 2018 ===
In 2018 Gfinity announced the appointments of two sports executives: Garry Cook as Executive Chairman, and Graham Wallace as Global Chief Operating Officer.
In 2018 Gfinity announced the appointments of two sports executives: Garry Cook as Executive Chairman, and Graham Wallace as Global Chief Operating Officer.

Gfinity signed a deal with Facebook to stream season 3 of their Elite Series exclusively on the platform, and also launched the Gfinity FIFA 18 US Spring Cup in association with EA Sports. The tournament marked growth in the North America market, with gamers from the US, Canada and Mexico eligible to enter.
Gfinity signed a deal with Facebook to stream season 3 of their Elite Series exclusively on the platform, and also launched the Gfinity FIFA 18 US Spring Cup in association with EA Sports. The tournament marked growth in the North America market, with gamers from the US, Canada and Mexico eligible to enter.

In October 2018, Gfinity was appointed by the Premier League as the tournament operator of the inaugural ePremier League tournament.
In October 2018, Gfinity was appointed by the Premier League as the tournament operator of the inaugural ePremier League tournament.

In December Gfinity hosted the finale of the F1 New Balance Esports Series, which featured three live broadcast events with 26 drivers representing 12 different nationalities. The entire series drew more than 3 million viewers via dedicated live stream and over a million viewers across TV networks.
In December Gfinity hosted the finale of the F1 New Balance Esports Series, which featured three live broadcast events with 26 drivers representing 12 different nationalities. The entire series drew more than 3 million viewers via dedicated live stream and over a million viewers across TV networks.


=== 2019 ===
=== 2019 ===
In January 2019 Gfinity announced it would be hosting the third EA FUT Champions Cup April as part of the EA SPORTS™ FIFA 19 Global Series. The tournament forms part of the journey that players will take on the road to the FIFA eWorld Cup 2019 and featured 64 of the world’s best FIFA 19 players EA Sports’ FIFA channels streamed the event to millions of fans around the world.
In January 2019 Gfinity announced it would be hosting the third EA FUT Champions Cup April as part of the EA SPORTS™ FIFA 19 Global Series. The tournament forms part of the journey that players will take on the road to the FIFA eWorld Cup 2019 and featured 64 of the world’s best FIFA 19 players EA Sports’ FIFA channels streamed the event to millions of fans around the world.

In April Gfinity hosted the grand finale of the Digital Schoolhouse Esports tournament, a tournament run by UK Interactive Entertainment (UKIE) to support the use of gaming in education, at its London arena.
In April Gfinity hosted the grand finale of the Digital Schoolhouse Esports tournament, a tournament run by UK Interactive Entertainment (UKIE) to support the use of gaming in education, at its London arena.

Gfinity hosted the Call Of Duty World League: London in April, with thousands of fans attending the tournament at London’s Copper Box Arena.
Gfinity hosted the Call Of Duty World League: London in April, with thousands of fans attending the tournament at London’s Copper Box Arena.

In May Gfinity announced the appoint of John Clarke, previously Head of Global Communications at HEINEKEN N.V., as Global Brand and Marcomms Officer.
In May Gfinity announced the appoint of John Clarke, previously Head of Global Communications at HEINEKEN N.V., as Global Brand and Marcomms Officer.

In July Gfinity launched the inaugural Twitch Prime Crown Cup, a global celebrity gaming exhibition, created to celebrate Amazon Prime Day. Celebrities and sports stars competed on FIFA at Gfinity’s London arena.
In July Gfinity launched the inaugural Twitch Prime Crown Cup, a global celebrity gaming exhibition, created to celebrate Amazon Prime Day. Celebrities and sports stars competed on FIFA at Gfinity’s London arena.


== Online tournaments ==
== Online tournaments ==

Gfinity runs tournaments on its online platform for games on [[PlayStation 4]], Xbox and PC which are open to registered competitors, membership is free. It also hosts competitions for companies such as [[Activision]] and Microsoft and has partnered with global brands such as the FIA Formula E,<ref>{{cite web|url=https://www.motorsport.com/formula-e/news/senna-claims-first-formula-e-race-off-title-669464/|title=Senna claims first Formula E Race Off title|publisher=|accessdate=27 March 2018}}</ref> OMEN by HP, Gillette<ref>{{cite web|url=https://www.sportindustry.biz/news/gillette-strikes-esports-deal-gfinity|title=GILLETTE STRIKES ESPORTS DEAL WITH GFINITY|date=17 June 2016|publisher=|accessdate=27 March 2018}}</ref> and Virgin Media.<ref>{{cite web|url=https://www.ft.com/content/b212349c-6dd3-11e6-a0c9-1365ce54b926|title=Subscribe to read|website=Financial Times|accessdate=27 March 2018}}</ref>
Gfinity runs tournaments on its online platform for games on [[PlayStation 4]], Xbox and PC which are open to registered competitors, membership is free. It also hosts competitions for companies such as [[Activision]] and Microsoft and has partnered with global brands such as the FIA Formula E,<ref>{{cite web|url=https://www.motorsport.com/formula-e/news/senna-claims-first-formula-e-race-off-title-669464/|title=Senna claims first Formula E Race Off title|publisher=|accessdate=27 March 2018}}</ref> OMEN by HP, Gillette<ref>{{cite web|url=https://www.sportindustry.biz/news/gillette-strikes-esports-deal-gfinity|title=GILLETTE STRIKES ESPORTS DEAL WITH GFINITY|date=17 June 2016|publisher=|accessdate=27 March 2018}}</ref> and Virgin Media.<ref>{{cite web|url=https://www.ft.com/content/b212349c-6dd3-11e6-a0c9-1365ce54b926|title=Subscribe to read|website=Financial Times|accessdate=27 March 2018}}</ref>



Revision as of 15:59, 13 November 2019

Gfinity, Plc.
Company typePublic limited company
FoundedSeptember 2012 (2012-09)
Headquarters,
Number of employees
20+ (2017)
Websitewww.gfinityplc.com

Gfinity is a leading international esports business. It is listed on the London Stock Exchange Alternative Investment Market trading under LON:GFIN.

Formed in 2012, Gfinity provides esports advisory services and designs, develops and delivers esports experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Partnerships include EA Sports, Formula 1, Activision Blizzard, Microsoft, Facebook, Amazon and Twitch.

Gfinity connects with millions of engaged gamers each month through its website and RealSport - the company's two main distribution channels. Both platforms, supported by Facebook, Twitter and Instagram, provide esports fans and casual gamers the opportunity to interact and share news and views.

The Gfinity community has been built over time through online tournaments, professional events and through its owned competition platform, the “Gfinity Elite Series”, which is broadcast through linear and digital channels and draws tens of millions of viewers around the world.

Gfinity’s proprietary technology platform supports scalable multi-format leagues, ladders and knock out competitions.

History

2012 - 2014

Gfinity merged with The Warped Gaming League, the online league and tournament platform, in 2013.[1] It hosted G1 in July 2013 followed by G2 and G3 took place at the Copper Box at the Olympic Park in August 2014; which included a $30,000 Call of Duty, a $7,500 FIFA and a $15,000 StarCraft tournament.[2]

2015

Gfinity hosted the Call of Duty European Championships at the Royal Opera House in February 2015.[3]

Gfinity opened the first dedicated eSports Arena in early 2015 in Fulham, London.[4] when it partnered with Vue Cinemas[5] and organised over 20 offline events from the Gfinity Arena in the 2015 Gfinity Championships. Games played included Hearthstone, FIFA and Counter-Strike: Global Offensive. Over $500,000 in prize money was paid out to teams and players. The Championships attracted over 58 million views.[6]

2016

Gfinity hosted the first FIA Formula E Race Off event in January 2016[7] and in the same month delivered the Halo World Championship Tour[8] followed by the Vainglory European Winter Championship in March 2015,[9] the second year in the FIFA Play Like a Legend tournament,[10] it hosted the global reveal of Battlefield 1, premiering the official trailer and live stream from the Gfinity Arena in May 2016,[11] the $20,000 Call of Duty World League Summer Masters,[12] the Gears of War European Open tournaments and the Gillette Championship[13] in July 2016, the Serious Rainbow 6 tournament with grime MC JME[14] and the Nintendo Summer of Splat Finals[15] in September 2016. The CS:GO Invitational took place at the Eurogamer Expo in the NEC in Birmingham.[16] In December 2016 it delivered the $100,000 Gears Pro Circuit: London tournament.[17]

2017

Gfinity organised the Gears Pro Circuit: Mexico in Mexico City and Call of Duty World League London in January, the EU Halo World Championship London at the Great Hall in Wembley Stadium and the LATAM Halo World Championship in Mexico City in February and the Gears Pro Circuit: Paris in La Gaîté Lyrique in May.

In January a partnership with Mediacom was announced.[18]

The company was selected by Microsoft[19] in April to be the exclusive tournament operator for the Forza Racing Championship 2017.[20]

2018

In 2018 Gfinity announced the appointments of two sports executives: Garry Cook as Executive Chairman, and Graham Wallace as Global Chief Operating Officer.

Gfinity signed a deal with Facebook to stream season 3 of their Elite Series exclusively on the platform, and also launched the Gfinity FIFA 18 US Spring Cup in association with EA Sports. The tournament marked growth in the North America market, with gamers from the US, Canada and Mexico eligible to enter.

In October 2018, Gfinity was appointed by the Premier League as the tournament operator of the inaugural ePremier League tournament.

In December Gfinity hosted the finale of the F1 New Balance Esports Series, which featured three live broadcast events with 26 drivers representing 12 different nationalities. The entire series drew more than 3 million viewers via dedicated live stream and over a million viewers across TV networks.

2019

In January 2019 Gfinity announced it would be hosting the third EA FUT Champions Cup April as part of the EA SPORTS™ FIFA 19 Global Series. The tournament forms part of the journey that players will take on the road to the FIFA eWorld Cup 2019 and featured 64 of the world’s best FIFA 19 players EA Sports’ FIFA channels streamed the event to millions of fans around the world.

In April Gfinity hosted the grand finale of the Digital Schoolhouse Esports tournament, a tournament run by UK Interactive Entertainment (UKIE) to support the use of gaming in education, at its London arena.

Gfinity hosted the Call Of Duty World League: London in April, with thousands of fans attending the tournament at London’s Copper Box Arena.

In May Gfinity announced the appoint of John Clarke, previously Head of Global Communications at HEINEKEN N.V., as Global Brand and Marcomms Officer.

In July Gfinity launched the inaugural Twitch Prime Crown Cup, a global celebrity gaming exhibition, created to celebrate Amazon Prime Day. Celebrities and sports stars competed on FIFA at Gfinity’s London arena.

Online tournaments

Gfinity runs tournaments on its online platform for games on PlayStation 4, Xbox and PC which are open to registered competitors, membership is free. It also hosts competitions for companies such as Activision and Microsoft and has partnered with global brands such as the FIA Formula E,[21] OMEN by HP, Gillette[22] and Virgin Media.[23]

It launched the FIFA 17 Futhead tournament in Europe, North and Latin America in June 2016 in partnership with Futhead.[24] In March 2017 the tournament expanded to PlayStation 4.

It launched the Gfinity Elite Series in March 2017 with the Challenger Series supporting CS:GO, Rocket League and Street Fighter V.[25]

References

  1. ^ "How Gfinity wants to establish eSports in the UK". Retrieved 27 March 2018.
  2. ^ "Gfinity - UKs Biggest eSports Tournament Wraps-Up". 4 August 2014. Retrieved 27 March 2018.
  3. ^ Stuart, Keith (11 February 2015). "Call of Duty European championships to be hosted by Royal Opera House". the Guardian. Retrieved 27 March 2018.
  4. ^ "Inside the UK's first dedicated eSports arena". Retrieved 27 March 2018.
  5. ^ "UK's first eSports arena opens in London next month". Retrieved 27 March 2018.
  6. ^ "Gfinity blows away targets with 58m viewers in 2015". Retrieved 27 March 2018.
  7. ^ "Senna & Prost trade cars for consoles to race fans in the next generation of gaming – Formula E". www.fiaformulae.com. Retrieved 27 March 2018.
  8. ^ "Halo World Championship Tour: Watch all the Halo 5 action from the Gfinity Arena". 15 January 2016. Retrieved 27 March 2018.
  9. ^ "Team Secret wins Vainglory European Winter Championship at the Gfinity Arena - Esports News UK". 22 March 2016. Retrieved 27 March 2018.
  10. ^ Futhead. "FIFA 18 News, Information and Guides - Futhead News". Futhead - Your FIFA Community. Retrieved 27 March 2018.
  11. ^ Skipper, Ben (7 May 2016). "Battlefield 1 interview: EA Studios EVP on World War 1 setting, single player, remasters and horses". Retrieved 27 March 2018.
  12. ^ "$20,000 Call of Duty World League tournament taking place at the Gfinity Arena next month". Retrieved 27 March 2018.
  13. ^ "Gillette makes smooth move into esports with Gfinity". 8 June 2016. Retrieved 27 March 2018.
  14. ^ "Jme and Gfinity join forces for a series of gaming tournaments". Retrieved 27 March 2018.
  15. ^ "The Splatoon Summer of Splat begins this July!". Nintendo of Europe GmbH. Retrieved 27 March 2018.
  16. ^ "$100,000 Gfinity CS:GO Invitational". Retrieved 27 March 2018.
  17. ^ "Recap: Gears Pro Circuit London Open - Gears of War - Official Site". gearsofwar.com. Retrieved 27 March 2018.
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