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{{short description|Fast food doughnut chain}}
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Revision as of 18:46, 8 December 2019

Mister Donut
Company typeWholly owned subsidiary
IndustryFood and beverage
Founded1956; 68 years ago (1956)
FounderHarry Winokur Nicolas Salume Nagamoto Kuramoto
HeadquartersTokyo, Japan
Area served
United States, Canada, Middle East, Taiwan, Japan, South Korea, China, Philippines, Thailand, El Salvador, Malaysia, and Indonesia Africa, Nigeria soon
ProductsDoughnuts • Coffee • Bagels
ParentInternational Multifoods Corporation (1970–1990)
Allied Domecq (1990–2008) Dunkin' Brands
(2008–present)
Websitemister-donut.com

error: {{nihongo}}: Japanese or romaji text required (help) is a fast food franchise founded in the United States in 1956 by Harry Winokur where it had more than 1,300 stores. The primary offerings included doughnuts, coffee, muffins and pastries. After being acquired by Allied Domecq in 1990, most of the North American stores became Dunkin' Donuts. Outside of the United States, Mister Donut maintains a presence in El Salvador, South Korea, Mainland China, Philippines, Thailand, Taiwan, Japan, Lagos and Ibadan in Nigeria.[1][2]

History

Early years

In 1955, Harry Winokur worked with brother-in-law William Rosenberg, the founder of Dunkin' Donuts (now Dunkin'). After Winokur broke his partnership with Rosenberg, he went on to create Mister Donut with his son-in-law David Slater[3] that same year, with stores in most of North America.[4] The Mister Donut business became so popular that Winokur and Slater decided to go into franchising.[4] As a result, Mister Donut began a rapid expansion that resulted in the opening of 275 stores in the U.S. and Canada.[5] In 1970, Minneapolis-based International Multifoods Corporation, one of the world's largest and most successful food companies, acquired Mister Donut and its franchising concept from Winokur.[4]

International expansion

A honey-glazed churro from a Japanese Mister Donut shop in 2006

The first Mister Donut outlet in Japan opened in Minoh, Osaka in 1971. Also in 1971, a Mister Donut training center was constructed in Japan. In 1973, the French cruller became available in Japan stores.[1] In 1983, Duskin Co., Ltd. of Osaka, Japan, acquired the rights to franchise Mister Donut throughout Japan and Asia.[4]

In the 1980s,[6] Mister Donut was the largest competitor to the multi-national company Dunkin' Donuts, which was founded in the United States as well in 1950.[4] On March 31, 1987, Elie G. Saheb and his business associates acquired the trademark rights for Mister Donut in the United Kingdom, and afterwards opened a Mister Donut pilot store and bakery in Fulham, London. On May 2, 1988, the Mister Donut franchise sold the trademark rights for the European market at large.[7]

By the 1980s, Mister Donut had over 550 stores in the United States and Canada. In 1989, the English corporate giant Allied-Lyons plc acquired Dunkin' Donuts from Rosenberg for a reported £196 million. After becoming a subsidiary of Allied-Lyons, Dunkin' Donuts immediately acquired Mister Donut from International Multifoods. Mister Donut stores were offered the option convert to Dunkin' Donuts.[citation needed] Mister Donuts was acquired by Dunkin' Donuts' then-parent company, Allied Lyons, in February 1990. After the acquisition of Mister Donut by Allied-Lyons, all Mister Donut stores in North America were offered the chance to change their name to Dunkin' Donuts.[4] Mister Donut sold its Middle East trademarks on October 14, 1995.[7]

2005–present

In July 2005, Allied-Lyons was acquired by Pernod Ricard SA.[8] On 12 December 2005, Pernod Ricard announced that it had agreed to sell Dunkin' Brands, which owned Dunkin' Donuts and Mister Donut, to a consortium of three US private equity firms (Thomas H. Lee Partners, the Carlyle Group and Bain Capital LLP) for $2.43 billion. The closing of the sale occurred on 1 March 2006.[9] In August 2012, Dunkin' Brands became completely independent of the private equity firms.[10]

As of 2017, only one Mister Donut store remains in the United States, in Godfrey, Illinois (outside of St. Louis), while there were 10,000 stores worldwide.[6] As of 2016, Mister Donut Japan had over "1,300 stores, making it the largest donut chain in the country."[11] and as of June 2016, Duskin Co., Ltd. was also operating Mister Donut stores in China, Taiwan, South Korea, Thailand, the Philippines, Indonesia, Japan, and Malaysia.[12]

Marketing presence

Mister Donut Japanese headquarters

Mister Donut has a distinctive orange and white logo in the likeness of a moustachioed chef. More recently, the chain developed a set of mascot characters based on its donuts. One character in particular, "Pon de Lion" (ポン・デ・ライオン, Pon De Raion), a lion with a mane shaped like its "pon de ring" (ポン・デ・リング, Pon De Ringu) donut line, has become equally recognizable (if not more so) to customers in Japan.[citation needed]

One Mister Donut advertising jingle featured a song sung by two people in various settings:

Hey, Mister, that's a doughnut!
Hey, Mister, that's a Mister Donut doughnut![citation needed] In El Salvador The Mascots Are five anthropomorphic Doughnuts And a rooster That is used for the breakfast menu. the Company uses the Same Logo as Japan And the slogan is La gran Variedad (The great Variety)

Global stores

Asia

Today, the Mister Donut brand survives in the Philippines, Japan, Thailand, and China, and the company is expanding into other areas of Asia such as Taiwan and South Korea. In Taiwan, the chain is owned by a joint venture between Duskin and the Uni-President Enterprises Corporation, which also operates 7-11 and Starbucks stores in Taiwan. Mister Donut had opened stores in seven Asian countries, including Japan, Thailand, the Philippines, China, Taiwan, South Korea and Malaysia. Of those stores, over 90 per cent were franchised. Japan had over 1,300 "full-scale" stores, with about 1,800 Mister Donut outlets in the Philippines, with 200 of those full-scale. There were also 80 Mister Donut stores in South Korea, 84 in Taiwan and 20 in Shanghai, while the first in Malaysia had opened that August.[13]

  • Mister Donut in Shanghai, China
    Mister Donut in Shanghai, China
  • Mister Donut in Taipei, Taiwan
    Mister Donut in Taipei, Taiwan
  • A Mister Donut stand in Angeles, Philippines
    A Mister Donut stand in Angeles, Philippines
Japan

In Japan, Mister Donut is owned by Duskin Co., Ltd., a part of the Mitsui conglomerate. Mister Donut is the largest donut franchise chain in Japan. Many Mister Donut stores in Japan house Yamucha sub-stores that serve a small variety of dim sum. These sub-stores are usually advertised with the phrase "San Francisco Chinatown", reinforcing the chain's American image even while selling Chinese food.[citation needed]

Keiji Chiba, who was Duskin Company's general manager and director of food industries, adjusted the recipes and gave a higher class image so the company would be successful in the Japanese market; prior to the introduction of Mister Donut, Japanese perceived doughnuts as being snacks for children.[14]

The Star wrote in 2007 that "Mister Donut has gained a following among mostly younger Japanese for its American-style doughnuts, decor and music, becoming the country's biggest donut chain."[15] On September 13, 2013, a survey by the Japanese retail research company, Softbrain Field, surveyed close to 6000 Japanese citizens of all ages on their favorite fast food restaurant. Mister Donut came in third, at 17%, behind McDonald's at 33% and MOS Burger at 25%.[16]

Philippines

In the Philippines, the first Mister Donut store opened in 1982 in Manila and has become the country's second largest doughnut chain, with Dunkin' Donuts as its main competitor.[citation needed] Of its 1,800 outlets, majority are stands, often located inside shopping malls or other stores, while 200 are full-scale ones. Doughnuts from Mister Donut are also sold in 7-Eleven stores and KFC restaurants. Some locations sell coffee but mostly it focuses on donuts including as pasalubong, gifts by visitors to friends and family. The doughnuts sold are adjusted to the local market with smaller sizes, therefore cheaper, and different flavors.[citation needed]

Taiwan

In 2004, the Uni-President Group introduced Mister Donut in Taiwan through the newly established joint-venture Mister Donut Taiwan Corp., announcing a goal to open 100 outlets in Taiwan in three years.[17]

Thailand

In Thailand, Mister Donut has been a leader in the Thai donut market since 1978. It is known for its concept "Donut for Fun". As of December 2011, Thailand was the "largest market outside Japan for Mister Donut in terms of sales volume."[13] Mister Donut has more than 320 branches across Thailand with more opening yearly. They include stand-alone stores as well as branches at shopping malls and supermarkets.[citation needed] In 2014, donut consumption increased 10 and 15 per cent in Thailand, with Mister Donut accounting for half of that increase. In 2015, Thailand’s Central Restaurants Group announced plans to open 30 new outlets in 2015, bringing its store number to 350. The company stated that it would be able to sell "ts doughnuts in all 77 provinces by year end." Central has also stated it is considering expanding Mister Donut in Malaysia, the Philippines, and Indonesia.[18]

Vietnam

In May 2016, plans were announced for Mister Donut stores to open in Vietnam through Central Restaurants Group (CRG).[19]

Europe, Middle East and Africa

On 31 March 1987, Elie G. Saheb and associates acquired the Mister Donut Trade Mark rights for the United Kingdom and opened the first Mister Donut bakery and pilot shop in Fulham, London. Saheb was credited for introducing the American Donut culture in Europe, and on May 2, 1988 The Trade Marks rights for the European markets were acquired followed on 14 October 1995 by the Middle East, and Africa region, as well as some countries in South East Asia.[citation needed]

The Americas

Canada

Mister Donut operations downsized in the late 1990s; the final surviving three in the Toronto, Ontario area closed quietly around or prior to June 2006.[citation needed]

El Salvador
Mister Donut in San Salvador

In El Salvador, the rights are held by the group of Adolfo Salume.[20] There are numerous Mister Donut stores in El Salvador. These Mister Donuts also offer El Salvador's dishes such as pupusas. The franchise now has a few stores with 24 hours service.[21]

As of 2014, there were 30 Mister Donut stores in El Salvador.[22]

United States

There were many stores in the Pennsylvania and Ohio region that remained Mister Donuts, mostly due to being close to then-existing Dunkin' Donuts stores. Nine Mister Donut owners formed a cooperative to continue to receive bulk pricing on materials. As of May 2006, these stores are now known as Donut Connection, serving the same items as Mister Donut stores. Hundreds of Donut Connection franchises are in the eastern U.S.[23] Some businesses retained the Mister Donut name; fewer than 10 stores continue using Mister Donut; most folded while others are now Dunkin' Donuts. Only one business still uses the Mister Donut name; it is in Godfrey, Illinois.[24]

Some locations of the Donut Connection partnership have retained the original fixtures of the original Mister Donut location. The Donut Connection store in Shakopee, Minnesota still has the orange motif and an original Mister Donut price board.[citation needed]

Mister Donuts specializes in coffee and doughnuts.[25]

As of 2004, the first Mister Donut shop opened in Taiwan featured "doughnuts in 50 different flavors every day. Each flavor comes with a label indicating the level of sweetness." The store also sold around 15 kinds of drinks and beverages.[17]

In 2007, Mister Donut attracted media attention in Japan, when it admitted it had used out-of-dated syrups in some of its drinks earlier that year.[15]

The company has created special donut lines for various events, for example creating soldier-themed doughnuts for National Doughnut Day on June 1 in Thailand, with funds benefitting military personnel in the country.[26]

In June 2013, Mister Donuts in Thailand debuted the SushiDo, sushi-themed donuts created as a part of "a special sushi-themed menu." At the time, they had not been added to the menu in Japan or other countries.[27] Options included "sweet donut versions of ebi, tamago, maguro, salmon, with sugary frosting replacing raw fish."[28] For Halloween, in October 2013, Mister Donut debuted Hello Kitty jack-o’-lantern doughnuts in pumpkin or strawberry flavor, as well as other seasonal pumpkin flavored items, including pumpkin versions of their regular donut.[29]

As of 2014, the stores in El Salvador focused on a menu described as more "homey than foreign, offering national staples like pupusas and tamales alongside giant cream-filled doughnuts."[22]

There have also been items such as strawberry-glaze donuts.[6]

In April 2014, the company launched a croissant-style doughnut, which proved popular.[30]

On May 27, 2014, Mister Donut collaborated with the Japanese fast food franchise Mos Burger on the MOSDO!, a burger using "a spiral-shaped chorizo, lettuce and spicy chili sauce sandwiched between Mister Donut's French Cruller donut as the buns." The menu item was released at Mos Burger stores, while Mister Donut stores at the time were selling "Mos Burger's famous rice burger with sweet bean paste, sweet potato paste, and custard cream stuffing."[31]

In April 2015, Mister Donut released new items such as the "Brooklyn Merry-Go-Round, which uses both cookie and bagel dough." At the time, the company announced that it will "launch new key products quarterly while maintaining its standard menu."[30]

In 2015, Japan revealed a summer doughnut menu themed to Brooklyn, New York. Japan Times explained that the menu was "'Brooklyn themed' in the sense it combines several foodstuffs together into one, in the style of New York-born fusion treats such as the Cronut." Items included "berry or lemon doughnuts cut in half, with a layer of yogurt added to the middle, or a chocolate option with sugary cream in the center."[32]

As of May 2016, "some 80% of the menu at Mister Donut bakery and cafe is made up of coffee drinks and the rest is doughnuts."[19]

In Japan, current items as of July 2016 may include the old-fashioned doughnuts covered in chocolate or cinnamon flavored. There is also a "chocolate almond croissant muffin," a salty donut, a chocolate-covered churro, a financier donut," and "Japanese-style matcha kuromitsu stick."[33]

In Japan, Mister Donut's "signature" is the "Pon de Ringu, with its cartoon lion mascot."[6] The Japanese stores also sell the "pon de ring, Mister Donut’s signature item that’s made of a connected circle of dough balls." Pon de ring varieties include the pon de angel, which is cream-filled, and the pon de kokuto, or a pon de ring with brown sugar.[33]

  • "Mister Croissant Donut", a cronut-inspired donut available at Mister Donut stores throughout Japan
    "Mister Croissant Donut", a cronut-inspired donut available at Mister Donut stores throughout Japan
  • Coffee cup and tray
    Coffee cup and tray
  • Rice congee at a store in 2006
    Rice congee at a store in 2006
  • Curry-filled donuts in Japan in 2007
    Curry-filled donuts in Japan in 2007
  • Burger using Mister Donut items for the bun in 2009
    Burger using Mister Donut items for the bun in 2009
  • Green tea donuts in 2009
    Green tea donuts in 2009
  • Glazed donuts shaped like rabbits in 2011
    Glazed donuts shaped like rabbits in 2011
  • Themed donuts in 2012
    Themed donuts in 2012
  • Crème brûlée donut in 2016 in Japan
    Crème brûlée donut in 2016 in Japan

References In Media

See also

References

  1. ^ a b "History of Mister Donut". misterdonut.jp. Retrieved February 12, 2016.
  2. ^ "J. Lyons & Co". Retrieved March 21, 2011.
  3. ^ "Franchises to Add 200,000 Jobs to Economy in 2014". 24-7 Press Release Newswire.
  4. ^ a b c d e f Sauter, Michael B. and Alexander E. M. Hess. Famous Restaurant Chains That Are Hard to Find. Page 2. 247wallst.com
  5. ^ Unknown, Author (2002). 80 Years of Grain-based Foods. Sosland Publishing Company. {{cite book}}: |first1= has generic name (help)
  6. ^ a b c d Milian, Mark (February 13, 2014). "Mister Donut, Pan Am and Friendster Found Alive and Well". Bloomberg Businessweek. Retrieved September 27, 2016.
  7. ^ a b "Our Story". Mister Donut. Mister Donut. Retrieved September 27, 2016.
  8. ^ Pernod Ricard successfully completes acquisition of Allied Domecq Archived June 3, 2012, at the Wayback Machine, from the Pernod Ricard website
  9. ^ Pernod Ricard sells Dunkin' Brands to Bain Capital
  10. ^ "As Private Equity Cashes Out, What's Next for DNKN?". Retrieved January 16, 2013.
  11. ^ "Mister Donut - Chains We Wish Were in Florida". Orlando Sentinel. 2016. Retrieved September 27, 2016.
  12. ^ "Big Apple bought over by Japan's Mister Donut franchisee". The Rakyat Post. Osaka. June 10, 2016. Retrieved September 27, 2016.
  13. ^ a b Rungfapaisarn, Kwanchai (December 5, 2011). "Plan to double Mister Donut stores in the next five years". www.nationmultimedia.com. Thailand: The Nation. Retrieved September 27, 2016.
  14. ^ Trucco, Terry (December 26, 1982). "SERVING MR. DONUT AND THE COMMUNITY". The New York Times. Retrieved May 26, 2017.
  15. ^ a b "Mister Donut in Japan food safety". The Star. Toronto. October 31, 2007. Retrieved September 27, 2016.
  16. ^ Lynn Dinh, Michelle (September 17, 2013). "The top 8 fast food chains in Japan". Japan Today. Retrieved October 26, 2018.
  17. ^ a b Ho, Yingrid (October 4, 2004). "Chain store Mister Donut comes to town". www.chinapost.com.tw. The China Post. Retrieved September 27, 2016.
  18. ^ "Mister Donut Thailand plans 30 new stores". insideretail.asia/. May 27, 2015. May 27, 2015. Retrieved September 27, 2016.
  19. ^ a b "Mister Donut bakes up plan to open outlets in Vietnam". Malaysian Marketing. May 31, 2016. Retrieved September 27, 2016.
  20. ^ Smith, Jennie Erin (November 21, 2014). "Mister Donut for mayor". The New Yorker. Retrieved September 17, 2019.
  21. ^ "Mister Donut Inauguro Sucursal Platillo Merliot". www.sanmiguel.com.sv. San Miguel. Archived from the original on December 8, 2015.
  22. ^ a b Smith, Jennie Erin (November 21, 2014). "MMister Donut for Mayor". The New Yorker. Retrieved September 27, 2016.
  23. ^ "Donut Connection Store Locations". Archived from the original on June 7, 2008. Retrieved June 23, 2008.
  24. ^ 38°55′25″N 90°11′20″W / 38.923519°N 90.188823°W / 38.923519; -90.188823; see "Google street view". Retrieved July 20, 2012..
  25. ^ Cardoza, Riley (October 18, 2017). "We compared Krispy Kreme and Dunkin' Donuts to find out which is really best — and the winner was clear". Business Insider. Retrieved October 26, 2018.
  26. ^ "Sweet, Fat, but it's Okay, Sir, Send our love to the Deep South". mThai. Archived from the original on June 9, 2016. Retrieved September 27, 2016.
  27. ^ Lynn Dinh, Michelle (June 27, 2013). "Enjoy sushi doughnuts at Mister Donut in Thailand". Rocket News 24. Retrieved September 27, 2016.
  28. ^ Ashcraft, Brian (June 26, 2013). "Sushi Donuts! Yes, Sushi...Donuts!". kotaku.com. Kotaku. Retrieved September 27, 2016.
  29. ^ Lynn Dinh, Michelle (October 5, 2013). "Hello Kitty gets a jack-o'-lantern grin at Mister Donut Japan". Japan Today. Retrieved September 27, 2016.
  30. ^ a b Nagata, Mami (April 7, 2015). "Mister Donut betting on novel treats to please snackers". Nikkei Asian Review. Retrieved September 27, 2016.
  31. ^ Takahashi, Yoriko (May 28, 2014). "MOSDO! - Donut burger & rice burger dessert?". Akihabara News. Retrieved September 27, 2016.
  32. ^ St. Michel, Patrick (July 17, 2015). "Mister Donut is building a pastry bridge to Brooklyn". The Japan Times. Retrieved September 27, 2016.
  33. ^ a b Baseel, Casey (July 4, 2016). "Mister Donut is offering all-you-can-eat donuts in Tokyo!". en.rocketnews24.com. Rocket News 24. Retrieved September 27, 2016.
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