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Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20120617191113/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 |date=2012-06-17 }}</ref><ref>{{cite web|url=https://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/|title=A Look at Curvy Kate with Cheryl Warner|date=27 May 2011|website=thelingeriejournal.com}}</ref><ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20101219122705/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 |date=2010-12-19 }}</ref> Since 2008 the winners have been: Emma Tabor (2008) <ref>{{cite news|url=http://www.walesonline.co.uk/news/wales-news/2008/09/21/emma-s-a-real-star-in-a-bra-91466-21863820/ |title=Emma’s a real star in a bra |work=WalesOnline |date=2008-09-21 |accessdate=2013-11-06}}</ref>
Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.<ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 Ethnic Lingerie Models Ignored – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20120617191113/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=3887 |date=2012-06-17 }}</ref><ref>{{cite web|url=https://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/|title=A Look at Curvy Kate with Cheryl Warner|date=27 May 2011|website=thelingeriejournal.com}}</ref><ref>[http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 Ethnic Lingerie Models – Lingerie Buyer] {{webarchive |url=https://web.archive.org/web/20101219122705/http://www.lingerie-buyer.co.uk/Members/article.aspx?id=4120 |date=2010-12-19 }}</ref> Since 2008 the winners have been: Emma Tabor (2008) <ref>{{cite news|url=http://www.walesonline.co.uk/news/wales-news/2008/09/21/emma-s-a-real-star-in-a-bra-91466-21863820/ |title=Emma’s a real star in a bra |work=WalesOnline |date=2008-09-21 |accessdate=2013-11-06}}</ref>
Lauren Colfer (2009)<ref>{{cite web|url=http://www.the-lingerie-post.com/2009/08/lauren-colfer-star-in-a-bra-2009-winner/ |title=Lauren Colfer: Star in a Bra 2009 Winner! |publisher=The Lingerie Post |date=2009-08-05 |accessdate=2013-11-06}}</ref>
Lauren Colfer (2009)<ref>{{cite web|url=http://www.the-lingerie-post.com/2009/08/lauren-colfer-star-in-a-bra-2009-winner/ |title=Lauren Colfer: Star in a Bra 2009 Winner! |publisher=The Lingerie Post |date=2009-08-05 |accessdate=2013-11-06}}</ref>
Laura Ann Smith (2010){{cn}}
Laura Ann Smith (2010){{cn|date=December 2019}}
[[Lizzie Haines]] (2011)<ref>{{cite web|url=http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |accessdate=19 April 2012 |url-status=dead |title=Lizzie Haines scoops Curvy Kate modelling prize |archiveurl=https://web.archive.org/web/20110922024048/http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |archivedate=22 September 2011}}</ref>
[[Lizzie Haines]] (2011)<ref>{{cite web|url=http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |accessdate=19 April 2012 |url-status=dead |title=Lizzie Haines scoops Curvy Kate modelling prize |archiveurl=https://web.archive.org/web/20110922024048/http://www.braselector.co.uk/2011/lizzie-haines-scoops-curvy-kate-modelling-prize/ |archivedate=22 September 2011}}</ref>
Sophie Morgan (2012)<ref>{{cite web|url=http://sophiajenner.wordpress.com/2012/04/19/star-in-a-bra-2012-top-ten/ |title=Star in a Bra 2012 – TOP TEN! |publisher=Sophiajenner.wordpress.com |date=2012-04-19 |accessdate=2013-11-06}}</ref>
Sophie Morgan (2012)<ref>{{cite web|url=http://sophiajenner.wordpress.com/2012/04/19/star-in-a-bra-2012-top-ten/ |title=Star in a Bra 2012 – TOP TEN! |publisher=Sophiajenner.wordpress.com |date=2012-04-19 |accessdate=2013-11-06}}</ref>
Lotte Williams (2013) and Sophia Adams (2015).{{cn}}
Lotte Williams (2013) and Sophia Adams (2015).{{cn|date=December 2019}}


In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.<ref>{{Cite web|url=http://www.curvykate.com/scantilly-lingerie|title=Shop All Scantilly- Curvy Kate|website=www.curvykate.com|access-date=2016-06-15}}</ref>
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.<ref>{{Cite web|url=http://www.curvykate.com/scantilly-lingerie|title=Shop All Scantilly- Curvy Kate|website=www.curvykate.com|access-date=2016-06-15}}</ref>

Revision as of 12:26, 19 December 2019

Curvy Kate
Founded2009
HeadquartersUnit 1, Hawthorn Centre, Elmgrove Road,
Harrow
,
United Kingdom
Key people
Steve Hudson (Founder/Director)
ProductsLingerie
BrandsBrastop, Flirtelle, Scantilly

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Harrow.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[citation needed] Lizzie Haines (2011)[9] Sophie Morgan (2012)[10] Lotte Williams (2013) and Sophia Adams (2015).[citation needed]

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[11]

Awards

2011

2012

  • Full Bust Brand of the Year – UK Lingerie Awards
  • Best Marketing Campaign – UK Lingerie Awards[13][14]

2014

  • Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
  • Womenswear Brand of the Year – Drapers Awards[15]

2015

  • Marketing Campaign of the Year – UK Lingerie Awards[16]

References

  1. ^ "Contacts." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
  3. ^ Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine
  4. ^ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine
  5. ^ "A Look at Curvy Kate with Cheryl Warner". thelingeriejournal.com. 27 May 2011.
  6. ^ Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine
  7. ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
  8. ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
  9. ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012.
  10. ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
  11. ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
  12. ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
  13. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  14. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24.
  15. ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. Retrieved 2016-06-15.
  16. ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Archived from the original on 2016-08-10. Retrieved 2016-06-15.
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