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{{Primary sources|date=November 2019}}
{{Primary sources|date=November 2019}}
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{{COI|date=November 2019}}
'''ESOMAR''' is a [[membership organization]] representing the interests of the data, research and insights profession at an international level.
{{Infobox organization
| name = ESOMAR
| full_name = European Society for Opinion and Marketing Research
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'''ESOMAR''' is a [[membership organization]] for market, social, and opinion researchers that was founded in 1947.{{Sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947}} The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.{{Sfnp|Corbin|Bleibaum|Jirgal|Mallen|2018|pp=171–172}} ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the [[International Chamber of Commerce]] (ICC) since 1977.{{Sfnp|ICC|2019a}}


ESOMAR is the global association for the data and insights industry, with members based in 130 countries. For more than 70 years, ESOMAR has been guiding, regulating, promoting and celebrating market, social and opinion research and data analytics.
==History==
ESOMAR was founded in 1947.{{sfnp|ESOMAR|Raben|2019}}{{efn|name=When1947|ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.{{sfnp|ESOMAR|Raben|2019}}}} In 1948 the first version of code of practice for members was published.{{Sfnp|ICC|2019a}} In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.{{Sfnp|ICC|2019a}} From the revision in 2016 the title and content was changed to include [[data analytics]].{{Sfnp|ICC|2019b}}


ESOMAR is the global insights community and the voice of the data, research and insights industries.
==Structure==

ESOMAR admits three types of member, a young membership for individuals under the ago of 30, individual membership, and corporate membership.{{Sfnp|ESOMAR|2019}} Individual members undersign to commit to the "ICC/ESOMAR International Code on Market and Social Research",{{sfnp|ICC|2019a}}{{Sfnp|ESOMAR|ICC|2007}} or the updated "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics".{{sfnp|ICC|2019b}}{{Sfnp|Danilovich|Raben|2016}}
The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research<ref>{{Cite web|url=https://web.archive.org/web/20030622175639/http://www.esomar.org/|title=Wayback Machine|date=June 22, 2003|website=web.archive.org}}</ref>.

==Membership==

ESOMAR has more than 6,000<ref>{{cite web|url=https://www.esomar.org/about-esomar.php|title=An overview of ESOMAR|website=ESOMAR|publisher=ESOMAR|accessdate=28 July 2017}}</ref> individual members and 600+ corporate members from 130+ countries – representing a truly global community:<sup>[[European Society for Opinion and Marketing Research#cite note-1|[1]]]</sup>

All ESOMAR Members undersign and abide by the global standard, [[International Chamber of Commerce|ICC]]/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.<ref name="ICCESOMAR-Code2">{{Cite web|url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/|title=ICC/ESOMAR International Code on Market and Social Research}}</ref><ref name="ICCESOMAR-Code2"/>
ESOMAR offers three types of membership:<ref>{{cite web|url=https://www.esomar.org/community/join-esomar|title=ESOMAR Membership|website=ESOMAR|publisher=ESOMAR|accessdate=28 July 2017}}</ref>
* Full Membership: open to those wanting to demonstrate their commitment to ethical practice, broaden their knowledge, experience and network with a global community
* Corporate Membership:<ref>{{cite web|url=https://www.esomar.org/uploads/public/membership/documents/ESOMAR-Corporate-Membership_brochure-2017.pdf|title=ESOMAR Corporate Membership|website=ESOMAR|publisher=ESOMAR|accessdate=28 July 2017}}</ref> available for data, research and insights agencies and global brands with in-house insights teams
* Young ESOMAR Society: open to anyone 35 and under – either an established young researcher, or a student/graduate looking to get into the industry


==Activities==
==Activities==
ESOMAR produces information about market research,{{Sfnp|Nilsson|2018|pp=iv, 49–51}} with much of the archive restricted to ESOMAR members.{{Sfnp|ESOMAR|2019}}
ESOMAR produces the ''Research World'' magazine bi-monthly, with publisher [[Wiley Online Library]] claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.{{Sfnp|Wiley|2019}}


Founded in 1947, ESOMAR is now a membership organization for the global data and insights profession. This is reflected in the geographical distribution of ESOMAR members – with members in more than 130 countries.
==Notes, references and sources==


In this role ESOMAR undertakes four primary activities:
===Notes===
{{Notelist}}


* Professional Standards: In collaboration with the [[International Chamber of Commerce]], ESOMAR established the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. All individual members agree to abide by these standards while conducting market research. The Code has also been adopted or endorsed by more than 67 national associations<ref>{{cite web|title=National Research Associations Endorsing or Adopting the ICC/ESOMAR Code|url=https://www.esomar.org/knowledge-and-standards/research-associations.php|website=ESOMAR|publisher=ESOMAR|accessdate=2 June 2015}}</ref><ref>{{cite web|title=ICC Partnership with ESOMAR|url=http://www.iccwbo.org/advocacy-codes-and-rules/areas-of-work/marketing-and-advertising/market-research/|website=ICC|publisher=ICC|accessdate=2 June 2015}}</ref>
===References===
* Events, training and development: ESOMAR offers 52 global events every year, from workshops to regional and global events. Its flagship event, Congress, is one of the largest events in the industry<ref>{{cite web|url=https://www.esomar.org/events|title=ESOMAR events|website=ESOMAR|publisher=ESOMAR|accessdate=28 July 2017}}</ref>
{{Reflist}}
* Representation: ESOMAR monitors regulatory affairs and inputs into the policy process where appropriate, always keeping members up-to-date with the latest changes in legislation<ref>{{cite web|url=https://www.esomar.org/what-we-do/advocacy|title=ESOMAR Advocacy|accessdate=28 July 2017}}</ref>
* Publications: ESOMAR publishes Research World Magazine Connect, published 6 times a year, exploring issues and developments in international research, alongside the blog platform Research World Connect,<ref>{{Cite web|url=https://rwconnect.esomar.org/|title=RW Connect – Thinking from the data, research & business intelligence industry|website=rwconnect.esomar.org|language=en-GB|access-date=2017-08-02}}</ref> offering the latest thinking from the data, research and insights industry. ESOMAR also produces the Global Market Research report each year – the only global analysis of market research spend and the Global Prices study, run every two years - a unique guide in the planning and purchasing of market research.


===Bibliography===
==Leadership==
* {{cite web|last1=ESOMAR|last2=ICC|date=December 2007|title=ICC/ESOMAR International Code on Market and Social Research
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf
|archive-url=https://web.archive.org/web/20180903185324/https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ESOMAR_ICC-ESOMAR_Code_English.pdf|
|archive-date=3 September 2018|url-status=live|edition=4|ref=harv}}
* {{cite web|last1=Danilovich|first1=John|last2=Raben|first2=Finn|date=2016|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
|publisher=ESOMAR & ICC|access-date=13 December 2019|url=https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|url-status=live|
|archive-url=https://web.archive.org/web/20190327101315/https://www.esomar.org/uploads/pdf/professional-standards/ICCESOMAR_Code_English_.pdf|archive-date=27 March 2019
|ref=harv}}


ESOMAR operates under a two-tier corporate governance structure:
===Sources===

* {{cite book|last1=Corbin|first1=Ruth M.|last2=Bleibaum|first2=Rebecca N.|last3=Jirgal|first3=Tom|last4=Mallen|first4=David|last5=Van Dongen|first5=Christine A.|date=26 November 2018
* The ESOMAR Council is an 11-member elected body responsible for driving the overall vision, mission and objectives of ESOMAR. Its current President is Joaquim Bretcha, International Director at Netquest
|isbn=978-0128054710|oclc=1078666387|publisher=Academic Press|title=Practical Guide to Comparative Advertising: Dare to Compare|display-authors=1|ref=harv}}
* The ESOMAR management team oversees the commercial operation of ESOMAR. Its current Director General is Finn Raben
* {{cite web|last1=ESOMAR|date=2019|access-date=13 December 2019|url=https://www.esomar.org/community/join-esomar|website=esomar.org|title=Join ESOMAR

|url-status=live|archive-url=https://web.archive.org/web/20191213174334/https://www.esomar.org/community/join-esomar|archive-date=13 December 2019|ref=harv}}
==See also==
* {{cite web|last1=ESOMAR|last2=Raben|first2=Finn|date=2019|access-date=13 December 2019|url=https://www.esomar.org/what-we-do/about-us|website=esomar.org|title=About us
* [[World Association for Public Opinion Research]]
|url-status=live|archive-url=https://web.archive.org/web/20191213102323/https://www.esomar.org/what-we-do/about-us|archive-date=13 December 2019|ref=harv}}
* [[Council of American Survey Research Organizations]]
* {{Cite web|last=ICC|date=2019a|website=ICC|title=ICC/ESOMAR International Code on Market and Social Research
* [[American Association for Public Opinion Research]]
|url=https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/|access-date=13 December 2019|url-status=live
* [[Market Research Society]]
|archive-url=https://web.archive.org/web/20191213182308/https://iccwbo.org/publication/iccesomar-international-code-on-market-and-social-research/

|archive-date=13 December 2019|ref=harv}}
==References==
* {{Cite web|last=ICC|date=2019b|website=ICC|title=ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
{{Reflist}}
|url=https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/|access-date=13 December 2019|url-status=live
|archive-url=https://web.archive.org/web/20191213183558/https://iccwbo.org/publication/iccesomar-international-code-market-opinion-social-research-data-analytics/
|archive-date=13 December 2019|ref=harv}}
* {{cite thesis|last=Nilsson|first=Johan|date=2018|title=Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics
|doi=10.3384/diss.diva-144816|type=PhD|publisher=Linköping University|ref=harv}}
* {{cite book|last1=Polonsky|first1=Michael J.|last2=Waller|first2=David S.|date=31 Aug 2004|isbn=978-0761922490|oclc=982525073|publisher=SAGE Publications, Inc|edition=1|title=Designing and Managing a Research Project: A Business Student's Guide|ref=harv|url-access=registration|url=https://archive.org/details/designingmanagin0000polo}}
* {{cite web|last=Wiley|date=2019|title=Research World|website=Wiley|url=https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html
|archive-url=https://web.archive.org/web/20191213221654/https://onlinelibrary.wiley.com/page/journal/23304448/homepage/productinformation.html
|access-date=13 December 2019|url-status=live|archive-date=13 December 2019|ref=harv}}


==External links==
==External links==

Revision as of 00:04, 27 December 2019

ESOMAR is a membership organization representing the interests of the data, research and insights profession at an international level.

ESOMAR is the global association for the data and insights industry, with members based in 130 countries. For more than 70 years, ESOMAR has been guiding, regulating, promoting and celebrating market, social and opinion research and data analytics.

ESOMAR is the global insights community and the voice of the data, research and insights industries.

The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research[1].

Membership

ESOMAR has more than 6,000[2] individual members and 600+ corporate members from 130+ countries – representing a truly global community:[1]

All ESOMAR Members undersign and abide by the global standard, ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.[3][3] ESOMAR offers three types of membership:[4]

  • Full Membership: open to those wanting to demonstrate their commitment to ethical practice, broaden their knowledge, experience and network with a global community
  • Corporate Membership:[5] available for data, research and insights agencies and global brands with in-house insights teams
  • Young ESOMAR Society: open to anyone 35 and under – either an established young researcher, or a student/graduate looking to get into the industry

Activities

Founded in 1947, ESOMAR is now a membership organization for the global data and insights profession. This is reflected in the geographical distribution of ESOMAR members – with members in more than 130 countries.

In this role ESOMAR undertakes four primary activities:

  • Professional Standards: In collaboration with the International Chamber of Commerce, ESOMAR established the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. All individual members agree to abide by these standards while conducting market research. The Code has also been adopted or endorsed by more than 67 national associations[6][7]
  • Events, training and development: ESOMAR offers 52 global events every year, from workshops to regional and global events. Its flagship event, Congress, is one of the largest events in the industry[8]
  • Representation: ESOMAR monitors regulatory affairs and inputs into the policy process where appropriate, always keeping members up-to-date with the latest changes in legislation[9]
  • Publications: ESOMAR publishes Research World Magazine Connect, published 6 times a year, exploring issues and developments in international research, alongside the blog platform Research World Connect,[10] offering the latest thinking from the data, research and insights industry. ESOMAR also produces the Global Market Research report each year – the only global analysis of market research spend and the Global Prices study, run every two years - a unique guide in the planning and purchasing of market research.

Leadership

ESOMAR operates under a two-tier corporate governance structure:

  • The ESOMAR Council is an 11-member elected body responsible for driving the overall vision, mission and objectives of ESOMAR. Its current President is Joaquim Bretcha, International Director at Netquest
  • The ESOMAR management team oversees the commercial operation of ESOMAR. Its current Director General is Finn Raben

See also

References

  1. ^ "Wayback Machine". web.archive.org. June 22, 2003.
  2. ^ "An overview of ESOMAR". ESOMAR. ESOMAR. Retrieved 28 July 2017.
  3. ^ a b "ICC/ESOMAR International Code on Market and Social Research".
  4. ^ "ESOMAR Membership". ESOMAR. ESOMAR. Retrieved 28 July 2017.
  5. ^ "ESOMAR Corporate Membership" (PDF). ESOMAR. ESOMAR. Retrieved 28 July 2017.
  6. ^ "National Research Associations Endorsing or Adopting the ICC/ESOMAR Code". ESOMAR. ESOMAR. Retrieved 2 June 2015.
  7. ^ "ICC Partnership with ESOMAR". ICC. ICC. Retrieved 2 June 2015.
  8. ^ "ESOMAR events". ESOMAR. ESOMAR. Retrieved 28 July 2017.
  9. ^ "ESOMAR Advocacy". Retrieved 28 July 2017.
  10. ^ "RW Connect – Thinking from the data, research & business intelligence industry". rwconnect.esomar.org. Retrieved 2017-08-02.
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