Leeroy Jenkins

File:Leeroy card.jpg

Leeroy Jenkins as he appears on a card in the World of Warcraft Trading Card Game

This article is about the Internet meme, game character, and World of Warcraft player. For the jazz musician, see Leroy Jenkins.

Leeroy Jenkins, sometimes spelled Leroy Jenkins and often elongated with numerous additional letters, is an Internet phenomenon named for a character created by World of Warcraft player Ben Schulz in Blizzard Entertainment's popular MMORPG. The character has become popular thanks to a machinima video of the game that circulated around the Internet. The phenomenon has since spread well beyond the boundaries of the WoW community, into other online games and media.

So ubiquitous is the Leeroy Jenkins phenomenon that he was mentioned as part of a clue on the November 16, 2005 episode of the game show Jeopardy! as part of their college week tournament. A presentation at the 2005 "Aesthetics of Play" conference at the University of Bergen described Leeroy as the "one icon of the WoW player, one movie from the game that most people have seen."

History

This Internet phenomenon started with the release of a video clip online to the World of Warcraft forums. The video was released by the World of Warcraft Alliance player guild PALS FOR LIFE on the Laughing Skull PvP realm.

The video clip is a computer recording of the game World of Warcraft. The clip begins with a dozen players, including Leeroy, planning a raid on The Rookery: a part of the instance dungeon Upper Blackrock Spire. The players are heard conversing over Ventrilo before entering combat. Leeroy remains quiet. Just as they are discussing tactics (which players of the game will recognize to be comically poor) and calculating the possible rate of survival for the attack, Leeroy suddenly springs to life, shouting his battle cry: "Alright, guns up, let's do this! LEEROY JENKINS!". He then charges fearlessly into The Rookery, to the complete and utter incredulity of his teammates. Attempting to save him, they follow him in and are quickly overwhelmed by the whelplings, unable to stick to the plan. At the conclusion of the clip, one of his teammates remarks, "God dammit Leeroy, you are just stupid as hell", to which he replies, "At least I have chicken."

In response to tha nub that said palidins are "gh3y" fight mine o.O Cause you kn0w plalidins own joo. punk :O

Rise in popularity

Leeroy was given a substantial boost in notoriety by the publication of an article in the August 2005 issue of PC Gamer UK, entitled "The Ballad of Leeroy Jenkins". The article claims that the original video was designed as a negative commentary on the kind of "nerd-guilds" that meticulously and statistically plan out raids the way Leeroy's guild was apparently doing. Leeroy is in fact the hero of the piece, acting against the geekiness of his guild.

Those familiar with game play have noted that the "plans" his guildmates were making are so flawed that the video must be staged. There is abundant evidence for this, including:

• The statistical basis for calculating a 32.3% chance of survival is dubious, at best. However, it has been pointed out that this probability of success is possible if the guild had previously attempted the room 300 times and successfully completed it on 97 of those occasions. It could also be a percentage survival of the members, which would require only a few runs to tabulate.
• A line of text in the chat window (lower left corner) of the video shows that one of the raid members had typed "WIPE TIME!" just before the group began filming. "Wipe" is slang for the death of all members of a party.
• While the "Devout Mantle" Shoulders item mentioned does require this engagement, it is considerably easier to kill them a few at a time. A plan to activate all the enemies and fight them all at once would be a rather unlikely occurrence among experienced players.
• The overwhelming majority of paladins in the game wear plate armor, not cloth armor such as the Devout Shoulders, which have a much lower armor rating. This was perhaps a tongue-in-cheek reference to the perceived inability of paladins to effectively do anything but heal at the time that the video was made. However the narrator does question the idea of Leeroy needing devout shoulders due to the fact that he is a paladin only to be told that the devout shoulders will "give him more mana so he can heal better...". This is probably because healing is generally expected of classes who possess the ability, instead of being able to fulfill other roles. Many end game guild paladins are known to use cloth for its healing attributes.
• Various other players and guilds on the same server have asserted the video was staged: they state that Leeroy's guild, "Pals for Life", had beaten encounters much more difficult than the Rookery. This is supported by the fact that several group members prominently display equipment from subsequent encounters in the same instance.
• The phrase "Divine Intervention" is a skill used by a Paladin to sacrifice himself to save another player. The player who is "D.I.ed" is unable to perform any action, but is removed from combat. The group's plan revolves around using the ability to protect active casters, and they seem surprised when they are unable to cast spells under the ability's influence.
• The player that is filming the movie, which is not Leeroy, goes on to hatch as many dragon eggs as possible and then runs to the second floor, aggroing all of the monsters up there before jumping back down.
• The warlocks put soulstones on each other. In an instance group, a soulstone is best used on a party member with a reusable resurrection ability, such as a priest. If all party members die, the priest can use the soulstone to come back to life and then resurrect the rest of the party. Putting a soulstone on a warlock would not help to recover from a wipe, as warlocks have no reusable resurrection abilities.

Regardless of the sketchy plans, a key fact that almost proves its staging is that to "activate" the hatchling dragonlings, the player must click on them or walk over them. The video indicates that his error was in running in too early, before his team expected it, but it was not implied that he also clicked on the eggs or walked over them. Either way, it would require a further presumption that he went as far as clicking on them for what would seem a completely absent purpose, other than perhaps to stage a show.

Pals for Life, Leeroy's guild, have admitted that this was a staged promotional video. They maintain, however, that it is essentially a faithful re-enaction of a true event. On another note, the criticisms of PC Gamer UK are themselves a little sketchy: The plan was to attack using spells such as "Intimidating Shout" and "Fear," both of which would substantially reduce the effect of attacking numerous foes. In addition, the "Soulstone" issue was actually brought about in confusion: "Who's soulstoned?", "We do have a soulstone out don't we?", "I don't think we brought a Warlock."

A sidebar found in the article titled "How to Be a Leeroy: Perhaps You Already Are?" cites Urban Dictionary as an indication that Leeroy has become a descriptive noun; "to Leeroy" is even being used as a verb in some circles. The article further encourages the readers to send in their best examples of being a Leeroy to "I'm a Leeroy" at the magazine's address.

Expansion as an internet meme

Leeroy's popularity has spread to other Internet venues as well. In the popular MMORPG Guild Wars, a dwarven character named Kilroy Stonekin relates the death of his family and calls the players to battle with a similar shout of his own name. Unlike Leeroy, Kilroy's shout conveys benefit to his players rather than spelling their demise.

In NCSoft's City of Villains, there is a recurring Arachnos soldier NPC by the name of "Jenkins" (who typically has to be rescued because he keeps getting himself captured.) City of Villains developer Positron recently announced to players that the character "...was definitely inspired by a certain Internet movie."

Similarly, Leeroy appears as a direct tribute in Artix Entertainment's popular Web game Adventure Quest where he travels with the players to battle at "Vamprook Spyre", where players, Leeroy, Grodd, and Amani are planning the raid of the dungeon filled with "Vampragons", a telekinetic dragon/vampire bat hybrid. The dialogue is copied nearly word for word from the movie.

The website community YTMND has served to extensively promote and to expand the Leeroy Jenkins meme among the viewers of its various websites and has a number of sites dealing with him including one documenting his supposed suicide. In particular the community has extensively promoted his battle cry. They have also had substantial effect on the meme in the form of artwork that was originally used on its Leeroy tribute site. The artwork, which has subsequently been replaced with a still from the original video, is a digitally edited picture from the film Black Knight, featuring the hero standing on a bucket of KFC, instead of a rock. This image has been widely distributed and is in fact utilized by Uncyclopedia in their parody article regarding the meme.

A reference to Leeroy has also appeared in the April 24, 2006 installment of the popular webcomic, Ctrl+Alt+Del. A character supposedly belonging to "The Center for Crimes Against MMOs", is given the name L. Jenkins, obviously a reference to Leeroy.

Outside the Internet

File:Leeroy Jenkins Jeopardy clue.jpg

Jeopardy! clue on November 16, 2005 mentioning Leeroy Jenkins. Correct response: What is World of Warcraft?

A strip of the comic FoxTrot showcased Jason Fox about to receive an incredibly powerful item (which anyone who plays World of Warcraft will recognize to be almost 300 times more powerful than the actual most powerful item in the game), but is disconnected from the server. It cuts to Blizzard's headquarters where one character asks "Jenkins" if he had tripped over a wire again. On a side note, the weapon that he was about to receive was called 'Doomulus Prime', which was later added to the game (albeit much weaker than the version that was in the strip).

Leeroy has recently been added to the Upper Deck World of Warcraft Trading Card Game (TCG). The card was drawn by Mike Krahulik, the artist who draws the webcomic Penny Arcade.

The Marvel Comics series Runaways, Vol. 3 #18, Victor Mancha applies the name to Chase Stein as he charges head long into a burning building.

In MegaMan Battle Network 6, a man looking at a jellyfish tank in the aquarium states "The right jellyfish is Leeroy. The left is Jenkins."

In the South Park episode "Make Love, Not Warcraft", some of the words that Cartman uses when they start the final battle are quotes from the video, said in the same matter-of-fact tone of the video's narrator. In the same episode a character appears named Jenkins. Lastly, at the end of the credits, the Leeroy Jenkins voice is heard saying "it's not my fault!"

Number of downloads

As of December 2005 the Warcraft Movies website reports well over 1,500,000 downloads of the original Leeroy Jenkins video ^{[1]. However it is difficult to estimate the total number of people who have seen the original video largely because it has appeared on numerous other websites, file sharing networks, and has been sent extensively by email as well. Leeroy's large public exposure likely heavily depended on word of mouth.}

Merchandise

Numerous sites have sprung up offering everything from underclothing to coffee mugs sporting Leeroy or related information. Many of these are offered as part of CafePress.com and it is difficult to estimate what success, if any, these retailers have had with said merchandise.

Derivative works

Numerous works derived from and based on Leeroy Jenkins have appeared on the net. Several remixes and spinoff videos have parodied the phenomena. The number of such derivative works is not clear but tribute sites contain numerous examples and actively encourage the submission of new material.

In general, these videos are not controversial. However, a video posted at whatisdeepfried.com combines the original machinima with U.S. Army footage and references to Casey Sheehan, the deceased son of anti-war protester Cindy Sheehan. In the video "Leeroy" is reputedly the cause of Casey's death in Iraq, though it likewise names President George W. Bush as culpable. Some videos use the Leeroy Jenkins scream (like World of offline gaming).

Many of these videos are cataloged at LeeroyJenkins.net, a fansite which features movies, sounds and other Leeroy related materials.

What was Leeroy saying?

Several discussions on the Internet have surrounded the content of Leeroy's initial shout. Suggestions as to what he's saying also include, "Alright, chums up. Let's do this...";"Alright, c'mon. Let's do this."; "Alright chums, I'm back. Let's do this..."; "Alright, dumb-dumbs. Let's do this...", "Alright, time's up. Let's do this..." "Alright, thumbs up. Lets do this...", and "Alright, coms (communications) on. Let's do this." ^[2] Additionally, "Guns up" and "Spawn's up" are similar suggestions.

Some disagreement over his last line has also been offered. Due to poor sound quality, it is hard to determine what Leeroy exactly says in his last line, with some discussion as to whether he says "At least I got chicken", "At least I ain't chicken", "At least I'm not chicken", or "At least I have chicken".

Sources where the video was posted by the guild directly, including GameSpot, identify the content of the phrase as "Alright chums, I'm back. Let's do this..." and "At least I have chicken" respectively ^[3]. It has been pointed out that the word "back" is never actually heard in the first line, although the soundtrack does appear to drop out for a moment when it would have been heard. In addition, in an interview given to www.gamespot.com, Ben Schulz stated that he said "Alright, chums, let's do this!" ^[4] and goes on to say that he was in fact reheating some fried chicken at the time, hence his last line, "At least I have chicken".

Dialogue

PALS 4 LIFE have now released as close to an 'official' transcript as is likely to be seen. Since there was no script the P4Ls have tried their hand at remembering who said what. Some of the audio is too bad to hear clearly, even for the P4Ls.

External links

• Leeroy Jenkins WOW TCG Card
• Leeroy Jenkins Tribute Site.
• Interview with Ben "Leeroy Jenkins" Schulz

• Home of PALS FOR LIFE - original site for Leeroy Jenkins's guild.
• An interview with Leeroy Jenkins
• Leeroy's Thottbot profile
• The Leeroy Jenkins Parable