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The South American store industry has been a support for the development of this business organization, which besides the supermarket segment, allowed small manufacturing operations to arise over time and become important manufacturing companies in Colombia, Argentina, Ecuador, and Uruguay. Tía was one of the first stores to enter the market of private labels. This store was a pioneer in many aspects, which have served as a basis for national and international chains to modernize their business model.
The South American store industry has been a support for the development of this business organization, which besides the supermarket segment, allowed small manufacturing operations to arise over time and become important manufacturing companies in Colombia, Argentina, Ecuador, and Uruguay. Tía was one of the first stores to enter the market of private labels. This store was a pioneer in many aspects, which have served as a basis for national and international chains to modernize their business model.


Currently, Tía is present in Ecuador and Uruguay. The Argentinean division with its 61 stores was sold to French supermarket chain [[Carrefour]] in 1999 for US$630 million and was rebranded first as Norte, and then as Carrefour. And the Peruvian division was sold after an unsuccessful evolution in the Peruvian market. Tía is majority-owned by [[Francisco de Narváez]] and his family, Gustavo Andrés Deutsch, and financial institutions.
Currently, Tía is present in Ecuador and Uruguay. The Argentinean division with its 61 stores was sold to French supermarket chain [[Carrefour]] in 1999 for US$630 million and was rebranded first as Norte, then as Carrefour. The Peruvian division was sold after failing in the Peruvian market. The Colombian division closed in 2017 after 77 years.


Tía is majority-owned by [[Francisco de Narváez]] and family, Gustavo Andrés Deutsch, and financial institutions.
The Colombian division was closed in 2017 after 77 years.


== Formats ==
== Formats ==

Revision as of 02:37, 20 March 2020

Tía S.A.
Company typePrivate company
IndustryRetail
Founded1940, Bogotá, Colombia
FounderFederico Deutsch, Karel Steuer
HeadquartersEcuador, Uruguay
Area served
Ecuador, Uruguay
DivisionsTía S.A. (Ecuador)
MAGDA Supermercados S.A (Ecuador)
Ta-Ta S.A. (Uruguay)
Multi Ahorro S.A. (Uruguay)
Websitewww.tia.com.ec - Tia Ecuador

Tiendas Industriales Asociadas S.A., branded as Tía and sometimes known as Almacenes Tía,[1] is a South American retailing brand founded in 1940. Its divisions in Ecuador and Uruguay trade under the brands Tía, MAGDA, Ta-Ta and MULTI AHORRO, where they are together the largest discount retailer, with over 450 locations. Tía S.A. (Colombia) operated 19 locations under the Tía brand, until it closed in 2017 because of poor sales.

History

Tía was formed by the Eastern European supermarket chain Te-Ta founded by Kerel Steuer and Federico Deutsch in the 1920s in Prague. They traded in Czechoslovakia, Yugoslavia and Romania, but in 1940, after the start of World War II, they emigrated to the Americas, leaving everything behind. They restarted that year in Bogotá, Colombia as Tía, and later expanded into Argentina, Peru, Uruguay and Ecuador using Tía and other brand names.

Steuer and Deutsch had stores where customers could find everything, with no need to shop elsewhere. The first Tía store in South America on October 14, 1940, on Carrera Séptima in Bogotá.

The South American store industry has been a support for the development of this business organization, which besides the supermarket segment, allowed small manufacturing operations to arise over time and become important manufacturing companies in Colombia, Argentina, Ecuador, and Uruguay. Tía was one of the first stores to enter the market of private labels. This store was a pioneer in many aspects, which have served as a basis for national and international chains to modernize their business model.

Currently, Tía is present in Ecuador and Uruguay. The Argentinean division with its 61 stores was sold to French supermarket chain Carrefour in 1999 for US$630 million and was rebranded first as Norte, then as Carrefour. The Peruvian division was sold after failing in the Peruvian market. The Colombian division closed in 2017 after 77 years.

Tía is majority-owned by Francisco de Narváez and family, Gustavo Andrés Deutsch, and financial institutions.

Formats

Tía is divided into the following forms and brands of supermarkets:[2]

  • Tía

Tía supermarkets are located in cities with populations over 25,000 inhabitants.

  • Super Tía

Super Tía are hypermarkets formats and are located in cities with populations over 125,000 inhabitants.

  • Plaza Tía

Plaza Tía are commercial centers with one main Tía supermarket and a variety of complementary stores.

  • Tía Express

Tía Express is a small supermarket format.[3]

  • MULTIAHORRO

MULTIAHORRO is a neighborhood supermarket format located in Barrios.

  • MAGDA Supermercados

MAGDA Supermercados is an Ecuadorian supermarket chain bought in 2012 by Tía

  • TA-TA

In Uruguay, the Tía division has a different name, Ta-Ta.[4]

  • MULTI AHORRO

MULTI AHORRO is a Uruguayan supermarket chain bought in 2012 by Tía's Uruguayan branch Ta-Ta S.A.

  • 'tia.com.ec

Tía is addressing the Ecuadorian online market through its online store Tia.com.ec.[5]

  • multiahorro.com.uy

Ta-Ta is addressing the Uruguayan online market through its subsidiary Multi Ahorro and its online store MultiAhorro.com.uy.[6]

Tía Colombia

The first store was opened in the city of Bogotá on October 14, 1940, on Carrera Séptima, between 17 and 18 streets. The business model was a new concept thereby instituting a new business model unknown at the time. That day, Tía opened the first department store that forever transformed the retail industry in Colombia.[5]

Tía Colombia had supermarkets in Bogotá, Medellín, Bucaramanga, Barranquilla, Cúcuta, Sogamoso, Ibagué, Facatativá, Palmira, and Tunja.[7]

After 77 years of service, Tía Colombia decided to close its doors on November 23, 2017, due to its unprofitable operations.[8]

Tía Argentina

The first store was opened in the city of Buenos Aires in 1946 in Suipacha 147, downtown. The business concept was innovative. The originality of the model was to put round shelves like islands for each department. Until then, the retail trade in Argentina was the store and library.[9] In 1999, Exxel, a buyout fund backed by American investors, and Promodes, France's second-largest retail chain at the time before merging with Carrefour, bought Tía's Argentine division and its 61 stores for $630 million. Carrefour spent another $600 million over three years to add stores.[10]

Carlos de Narvaez, and his brother, the Colombian-born naturalized Argentine businessman and politician Francisco de Narváez, two of the grandsons of one of the founders and part-owners of Tía, want to reopen Tía in Argentina. In mid-2009, they bought back the Argentine brand from Carrefour and promise to implant back the supermarket chain Argentine division starting in Buenos Aires.[11]

Ta-Ta Uruguay

On June 13, 1956, at the corner of 18 de Julio Avenue and Carlos Roxlo, Tía's Uruguayan subsidiary, Ta-Ta, opened the first department store in Uruguay thus giving the kickoff to the modernization of the retail store further developing trade and the supermarket industry in Uruguay.

In 2012 Ta-Ta bought the Uruguayan supermarket and electronic department store chain "Multi Ahorro".[12]

Currently Ta-Ta employs more than 6000 employees, and has hypermarkets located in the 19 departments of the country. As of March 2012, Ta-Ta is the biggest retailer in Uruguay with over 30% market share.[13]

Tía Ecuador

The first store in Ecuador opened in the city of Guayaquil on November 29, 1960, in the downtown area of this city in 217 and Luque Chimborazo. As of 2017, Tía is the biggest retailer, and eleventh in the ranking of best companies, in Ecuador.[14]

References

  1. ^ "Almacenes Tía abre nuevo local" [Almacenes Tía opens new store]. La Hora (in Spanish). September 7, 2019. Retrieved March 7, 2020.
  2. ^ "Definición de negocio" (in Spanish). Tía. Archived from the original on 2011-11-21. Retrieved 2011-11-28.
  3. ^ "Noticias Tia". Archived from the original on 2011-11-25. Retrieved 2011-11-28.
  4. ^ TaTa Archived 2011-12-28 at the Wayback Machine.
  5. ^ a b Official website
  6. ^ Official website
  7. ^ "Tía in Colombia". Archived from the original on 2011-09-05. Retrieved 2011-11-28.
  8. ^ "End of an Era, Tía will close its stores in Colombia" (in Spanish). El Espectador.
  9. ^ "El cuento de la casa Tia". Archived from the original on 2011-09-29. Retrieved 2011-11-28.
  10. ^ "Exxel still shopping". Entrepreneur (May 1999).
  11. ^ Vuelve Casa Tia - antiguos dueños
  12. ^ Ta-Ta compró la red Multi-Ahorro
  13. ^ "Tía Uruguay". Archived from the original on 2011-12-28. Retrieved 2011-11-28.
  14. ^ "Almacenes Tía keeps growing with now having more than 180 stores y 7.500 employees" (in Spanish). RP3 Retail Software.
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