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In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.<ref>{{cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AASB&p_theme=aasb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EA25E4EA5631B7C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|title=4 TV stations begin running advertisements for condoms|last=Associated Press |date=October 18, 1996|work= Austin American-Statesman |page=D8|accessdate=12 February 2010|location=Austin, Texas}}</ref>
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.<ref>{{cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AASB&p_theme=aasb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EA25E4EA5631B7C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|title=4 TV stations begin running advertisements for condoms|last=Associated Press |date=October 18, 1996|work= Austin American-Statesman |page=D8|accessdate=12 February 2010|location=Austin, Texas}}</ref>



==Product line==
==Product line==

Revision as of 22:18, 29 March 2020

LifeStyles Condoms
Product typeCondom
OwnerHumanwell Healthcare & CITIC Capital
CountryChina
Introduced1905; 120 years ago (1905)
Websitehttp://www.lifestyles.com/

LifeStyles Condoms is a brand of condom made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2018, Ansell sold their Condom business to a Chinese consortium for over $800m. Lifestyles and all other Ansell affiliated condom brands (see below) are Chinese owned.

Advertising and marketing

In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it," to directly confront the AIDS epidemic.[1]

In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[2]

Product line

  • LifeStyles Skyn Condoms
  • LifeStyles X2 Lubricated Condoms
  • LifeStyles Ultra Thin Condoms
  • LifeStyles Ultra Sensitive Condoms
  • LifeStyles Ultra Sensitive Lubricated Condoms
  • LifeStyles Ultra Lube Plus Condoms
  • LifeStyles Ultra Lubricated Condoms
  • LifeStyles Pleasure Tripped Condoms
  • LifeStyles Ribbed Pleasure Condoms
  • LifeStyles Sheer Pleasure Condoms
  • LifeStyles Warming Pleasure Condoms
  • LifeStyles His n' Her Pleasure Condoms
  • LifeStyles Triple Pleasure 3-in-1 Condoms
  • LifeStyles MEGA Condoms
  • LifeStyles Studded Condoms
  • LifeStyles Flavors/Colors Condoms
  • LifeStyles Snugger Fit Condoms
  • LifeStyles Condom Discs
  • LifeStyles Classic Collection of Condoms
  • LifeStyles Condom Pleasure Pack
  • LifeStyles Premier Collection Lubricated Condoms
  • LifeStyles Sensual Kit
  • LifeStyles Ultra Ribbed Condom N' Ring Kit

References

  1. ^ "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27. Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ... {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.