Relationship-based pricing: Difference between revisions
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[[Financial services]] industry analysts like Celent and [[The Corporate Executive Board Company|TowerGroup]] endorse relationship-based pricing to improve profitability.<ref>http://www.towergroup.com/research/news/news.htm?newsId=4440</ref> A regional US bank and subsidiary of BNP Paribas, [[Bank of the West]], recently completed an RBP project. <ref>{{cite web|url=http://www.americanbanker.com/issues/178_189/bank-of-the-wests-cio-is-on-a-quest-for-real-time-analytics-1062492-1.html |title=Bank of the West's CIO Is on a Quest for Real-Time Analytics |publisher=American Banker |date=2013-09-30 |accessdate=2015-06-24}}</ref> |
[[Financial services]] industry analysts like Celent and [[The Corporate Executive Board Company|TowerGroup]] endorse relationship-based pricing to improve profitability.<ref>http://www.towergroup.com/research/news/news.htm?newsId=4440</ref> A regional US bank and subsidiary of BNP Paribas, [[Bank of the West]], recently completed an RBP project. <ref>{{cite web|url=http://www.americanbanker.com/issues/178_189/bank-of-the-wests-cio-is-on-a-quest-for-real-time-analytics-1062492-1.html |title=Bank of the West's CIO Is on a Quest for Real-Time Analytics |publisher=American Banker |date=2013-09-30 |accessdate=2015-06-24}}</ref> |
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Lot of leading banks as well as insurance companies in USA and Europe have adopted relationship based pricing by implementation of billing engines available from various product vendors like [[Oracle Corporation]], Zafin, Suntec etc. |
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==See also== |
==See also== |
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==External links== |
==External links== |
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*[http://zafin.com/about-us/products/ Zafin] |
*[http://zafin.com/about-us/products/ Zafin] |
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*[ |
*[https://www.oracle.com/partners/en/products/applications/financial-services-revenue-mngt-billing/overview/index.html Oracle Revenue Management and Billing (ORMB)] |
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*[https://www.suntecgroup.com/relationship-based-pricing/ SunTec's Xelerate Relationship-Based Pricing (RBP) ] |
*[https://www.suntecgroup.com/relationship-based-pricing/ SunTec's Xelerate Relationship-Based Pricing (RBP) ] |
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Revision as of 08:14, 6 May 2020
Relationship-Based Pricing (RBP), also known as Relationship based Pricing is a concept in the banking industry. RBP is a pricing and billing framework where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis. RBP enables banks to use customer-centric parameters to determine pricing, such as the level of overall business the customer does with a bank or the types of services purchased.
Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability.[1] A regional US bank and subsidiary of BNP Paribas, Bank of the West, recently completed an RBP project. [2]
Lot of leading banks as well as insurance companies in USA and Europe have adopted relationship based pricing by implementation of billing engines available from various product vendors like Oracle Corporation, Zafin, Suntec etc.
See also
- Demand-based pricing
- Dynamic pricing
- Premium pricing or Price premium
- Pricing
- Pricing science
- Pricing strategies
- Time-based pricing
- Value pricing or Value-based purchasing
External links
- Zafin
- Oracle Revenue Management and Billing (ORMB)
- SunTec's Xelerate Relationship-Based Pricing (RBP)
References
- ^ http://www.towergroup.com/research/news/news.htm?newsId=4440
- ^ "Bank of the West's CIO Is on a Quest for Real-Time Analytics". American Banker. 2013-09-30. Retrieved 2015-06-24.
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