Above the Influence: Difference between revisions
POV |
No edit summary |
||
| Line 1: | Line 1: | ||
{{linkless|October 2006}} |
{{linkless|October 2006}} |
||
'''Above the Influence''' is an [[advertising campaign]] in the [[United States]] that attempts to turn American [[teenager]]s away from [[illegal drug]]s. The program airs [[advertisement|commercial advertisement]]s on [[television]]. Unlike past drug advertising, it is not intended to be solely marketed to teens traditionally, but through [[viral marketing]] via [[volunteer]], [[grassroots]] effort. Advertisements usually feature over-the-top exaggeration of consequences, through [[metaphor]] of the effects drug use has on the individual, much like the [[Truth (advertising)|Truth]] campaign against [[tobacco]]. |
'''Above the Influence''' is an [[advertising campaign]] in the [[United States]] that attempts to turn American [[teenager]]s away from [[illegal drug]]s. The program airs [[advertisement|commercial advertisement]]s on [[television]]. Unlike past drug advertising, it is not intended to be solely marketed to teens traditionally, but through [[viral marketing]] via [[volunteer]], [[grassroots]] effort. Advertisements usually feature over-the-top exaggeration of consequences, through [[metaphor]] of the effects drug use has on the individual, much like the [[Truth (advertising)|Truth]] campaign against [[tobacco]]. |
||
One such example of what could be understood as "over-the-top" exegeration is a recent television commercial where students in a [[archetypal]] American high school are seen placing [[leaches]] on their legs' in a fictional process called "[[slugging]]." The commercial ends with the statement "What could you be convinced to do?" culminating in a [[stop-animation]] clip of [[cannabis]] being rolled into a [[joint]]. |
|||
==See also== |
==See also== |
||
Revision as of 00:06, 27 December 2006
Template:Linkless Above the Influence is an advertising campaign in the United States that attempts to turn American teenagers away from illegal drugs. The program airs commercial advertisements on television. Unlike past drug advertising, it is not intended to be solely marketed to teens traditionally, but through viral marketing via volunteer, grassroots effort. Advertisements usually feature over-the-top exaggeration of consequences, through metaphor of the effects drug use has on the individual, much like the Truth campaign against tobacco.
One such example of what could be understood as "over-the-top" exegeration is a recent television commercial where students in a archetypal American high school are seen placing leaches on their legs' in a fictional process called "slugging." The commercial ends with the statement "What could you be convinced to do?" culminating in a stop-animation clip of cannabis being rolled into a joint.
See also
References
External links
- Official website
- Above the influence: Harsh messages aim to steer students away from drugs and alcohol, By Avery Yale Kamila
 | This article about an organization in the United States is a stub. You can help Wikipedia by expanding it. |