Audi India: Difference between revisions

Audi India Pvt Ltd
Company type	Division of Audi AG and Volkswagen Group India
Industry	Automotive
Founded	2007; 17 years ago[citation needed]
Headquarters	Mumbai, Maharashtra, India[citation needed]
Area served	India
Key people	Balbir Singh Dhillon,; Division Head
Products	Luxury vehicles
Number of employees	84,435 (as at: 31 December 2015)
Parent	Audi
Website	Audi India

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Audi India Pvt Ltd is a division of the German automobile manufacturer Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra.^{[citation needed]}

History

Audi India was established in March 2007 as a division of Volkswagen Group Sales India.^[3] Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products on the Indian market.

In March 2007, Audi set up its own sales company for India. By establishing Audi India as a division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai. Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market,^{[citation needed]} and has been since 2015.^[4]

The Audi India strategy encompasses significant investments in branding, marketing, manufacturing (locally assemble engines to cut down its import bill in a range of 10–30%),^[5] exclusive dealerships and after sales services. In 2007, only 2 percent of the new car buyers in India knew Audi. In 2008, it went up to 13 percent.^[6]

Models Range

Audi models available in India.

Assembled in India (since September 2007^[7])

Audi A3 (since 2014)
Audi A4
Audi A6
Audi Q3 (since 2014)
Audi Q5
Audi Q7

Audi uses Škoda Auto India Private Limited manufacturing facilities in Aurangabad, Maharashtra to assemble these models in India with local help.^[8]

Imported

Audi A3 Cabriolet ^[when?]^{[citation needed]}
Audi S4^[when?]^{[citation needed]}
Audi S5^[9] ^[when?]
Audi A8 ^[when?]^{[citation needed]}
Audi RS5 ^[when?]^{[citation needed]}
Audi A7 / RS7 ^[when?]^{[citation needed]}
Audi TT ^[when?]^{[citation needed]}
Audi R8^[10] ^[when?]
Audi Q2^[11] ^[when?]
Audi A5^[when?]

Dealer/service network

Audi India currently has 45 dealerships in 11 states and 2 union territories of India.^[12]


State	City	Number of dealerships
Andhra Pradesh	Visakhapatnam	1
Assam	Guwahati
Chandigarh	Chandigarh
Chhattisgarh	Raipur
Delhi	New Delhi
	West Delhi
	South Delhi
Goa	Goa
Gujarat	Ahmedabad
	Surat
	Rajkot
	Vadodara
Haryana	Gurgaon
Haryana	Karnal
Jammu & Kashmir	Jammu
Jharkhand	Ranchi
Karnataka	Bangalore	2
Karnataka	Mangalore	1
Kerala	Kochi	1
Kerala	Kozhikode	1
Madhya Pradesh	Bhopal	1
Madhya Pradesh	Indore	1
Maharashtra	Mumbai	2
	Nashik	1
	Pune
	Nagpur
	Navi Mumbai
	Thane
Odisha	Bhubaneswar
Punjab	Ludhiana
Rajasthan	Jaipur
Rajasthan	Udaipur
Tamil Nadu	Chennai
	Coimbatore
	Madurai
Telangana	Hyderabad
Uttar Pradesh	Kanpur
	Noida
	Lucknow
Uttarakhand	Dehradun
West Bengal	Kolkata

Sales performance

Audi India sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.^[13] "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.^[14]

The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.^[14] Audi has a 41% growth rate in India.^[15] In 2020, Audi India discontinued their most of the vehicles due to BS6 norms except A8L, Q8 and A6. But gradually they are coming up with their new BS6 range vehicles.

Number of units sold by year


Year	2007^[16]	2008^[16]	2010^[17]	2011^[17]	2012^[17]	2013^[17]	2014^[17]	2015^[17]	2016^[18]	2017^[19]	2018^[20]	2007–2018
Units sold	349^[16]	1,050^[16]	3,003^[17]	5,511^[17]	9,003^[17]	11,198^[17]	10,851^[17]	11,192^[17]	7,742^[18]	7,876^[19]	6,463^[21]	74,239

References

^ "Audi Group production sites". Retrieved 24 July 2018.
^ "40 Audi Car Dealers Showroom across 40 cities in India - CarDekho.com". CarDekho.
^ "Audi India > Company > About Audi India". Audi.in. 15 September 2009. Archived from the original on 23 July 2010. Retrieved 2 August 2010.
^ Solanki, Surya (23 February 2015). "Why is Audi the Highest Selling Luxury Car Brand in India". Retrieved 24 July 2018.
^ indiainfoline.com. "Make in India for Audi as it plans to assemble engines locally". Retrieved 24 July 2018.
^ Bhandari, Bhupesh (2 February 2010). "'Fast-growing millionaires in India are coming to Audi'". Retrieved 24 July 2018 – via Business Standard.
^ "Aurangabad". Retrieved 24 July 2018.
^ "Audi India". www.audi.in.
^ "Audi India to launch over 10 new models in 2016 – IAB Report". 9 February 2016. Retrieved 24 July 2018.
^ "Audi models available in India". Audi India.
^ "India-bound Audi Q2 enters production at Ingolstadt - Car news - BBC TopGear Magazine India Official Website - TopGear India". www.topgear.com.
^ "Audi India > Dealerships > India Network". Audi.in. 26 April 2010. Archived from the original on 28 July 2010. Retrieved 2 August 2010.
^ "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2 August 2010.
^ ^a ^b "Audi India eyes 20k unit sales by 2018; plans major investment — Times of India". Retrieved 24 July 2018.
^ "Audi pins hope on Indian market in luxury car race". www.businesstoday.in. Retrieved 8 December 2017.
^ ^a ^b ^c ^d "Audi India sales treble in 2008". The Economic Times. 2009. Retrieved 14 January 2018.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l "Mercedes-Benz races past Audi in India and globally". www.autocarpro.in. Retrieved 3 December 2017.
^ ^a ^b "Audi sales fall, no longer number two in India — Times of India". The Times of India. Retrieved 7 December 2017.
^ ^a ^b "Audi 2017 sales in India up 2 pc at 7,876 units". The Economic Times. 2018. Retrieved 4 January 2018.
^ "Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike". CarAndBike. Retrieved 30 August 2019.
^ "Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike". CarAndBike. Retrieved 30 August 2019.

External links

Audi India

[1] "Audi Group production sites". Retrieved 24 July 2018.

[2] "40 Audi Car Dealers Showroom across 40 cities in India - CarDekho.com". CarDekho.

[3] "Audi India > Company > About Audi India". Audi.in. 15 September 2009. Archived from the original on 23 July 2010. Retrieved 2 August 2010.

[whyaudi-4] Solanki, Surya (23 February 2015). "Why is Audi the Highest Selling Luxury Car Brand in India". Retrieved 24 July 2018.

[5] .com. "Make in India for Audi as it plans to assemble engines locally". Retrieved 24 July 2018.

[6] Bhandari, Bhupesh (2 February 2010). "'Fast-growing millionaires in India are coming to Audi'". Retrieved 24 July 2018 – via Business Standard.

[audi.com-7] "Aurangabad". Retrieved 24 July 2018.

[8] "Audi India". www.audi.in.

[9] "Audi India to launch over 10 new models in 2016 – IAB Report". 9 February 2016. Retrieved 24 July 2018.

[10] "Audi models available in India". Audi India.

[11] "India-bound Audi Q2 enters production at Ingolstadt - Car news - BBC TopGear Magazine India Official Website - TopGear India". www.topgear.com.

[12] "Audi India > Dealerships > India Network". Audi.in. 26 April 2010. Archived from the original on 28 July 2010. Retrieved 2 August 2010.

[13] "Audi India > Company > News > Local news". Audi.in. Archived from the original on 29 July 2010. Retrieved 2 August 2010.

[timesofindia-14] "Audi India eyes 20k unit sales by 2018; plans major investment — Times of India". Retrieved 24 July 2018.

[15] "Audi pins hope on Indian market in luxury car race". www.businesstoday.in. Retrieved 8 December 2017.

[auto-16] "Audi India sales treble in 2008". The Economic Times. 2009. Retrieved 14 January 2018.

[www.autocarpro.in-17] ^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l "Mercedes-Benz races past Audi in India and globally". www.autocarpro.in. Retrieved 3 December 2017.

[The_Times_of_India-18] "Audi sales fall, no longer number two in India — Times of India". The Times of India. Retrieved 7 December 2017.

[auto1-19] "Audi 2017 sales in India up 2 pc at 7,876 units". The Economic Times. 2018. Retrieved 4 January 2018.

[20] "Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike". CarAndBike. Retrieved 30 August 2019.

[21] "Audi India Sales Drop 18 per cent In 2018 - NDTV CarAndBike". CarAndBike. Retrieved 30 August 2019.

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@@ Line 188: / Line 188: @@
 ''Audi India'' sold 3,003 vehicles in the year 2010 compared to 1,650 vehicles in 2009 and registered an increase of 81% in sales growth.<ref>{{cite web|url=http://www.audi.in/sea/brand/in/company/news/local_news.detail.2010~01~Audi_India_records_impressive_growth_in_2009.html |title=Audi India > Company > News > Local news |publisher=Audi.in |accessdate=2010-08-02| archiveurl= https://web.archive.org/web/20100729163821/http://www.audi.in/sea/brand/in/company/news/local_news.detail.2010~01~Audi_India_records_impressive_growth_in_2009.html| archivedate= 29 July 2010 | url-status= live}}</ref> "Currently, 96 per cent of our sales are assembled in India. This helps us in offering products at a competitive prices. Because of this, we have been able to capture a market share of 34 per cent in the luxury segment and we will maintain this in future," King said.<ref name="timesofindia">{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Audi-India-eyes-20k-unit-sales-by-2018-plans-major-investment/articleshow/46687164.cms|title=Audi India eyes 20k unit sales by 2018; plans major investment&nbsp;— Times of India|publisher=|accessdate=24 July 2018}}</ref>
-The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.<ref name="timesofindia"/> Audi has a 41% growth rate in India.<ref>{{Cite web|url=http://www.businesstoday.in/magazine/features/audi-leaps-ahead-luxury-cars/story/24555.html|title=Audi pins hope on Indian market in luxury car race|website=www.businesstoday.in|access-date=2017-12-08}}</ref> In 2020 Audi India discontinued their most of the vehicles due to BS6 norms except A8L, Q8 and A6. But gradually they are coming up with their new BS6 range vehicles.
+The market share that the company enjoys in India is the highest for Audi across all its operations in the world, he added.<ref name="timesofindia"/> Audi has a 41% growth rate in India.<ref>{{Cite web|url=http://www.businesstoday.in/magazine/features/audi-leaps-ahead-luxury-cars/story/24555.html|title=Audi pins hope on Indian market in luxury car race|website=www.businesstoday.in|access-date=2017-12-08}}</ref> In 2020, Audi India discontinued their most of the vehicles due to BS6 norms except A8L, Q8 and A6. But gradually they are coming up with their new BS6 range vehicles.
 ===Number of units sold by year===