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'''Kyle Craven''' (born August 10, 1989), commonly known by his Internet nickname "'''Bad Luck Brian'''", is an [[Americans|American]] [[Internet celebrity]] known for his ubiquitous photo posted on [[Reddit]] in 2012, which quickly became a popular [[Internet meme]]. |
'''Kyle Craven''' (born August 10, 1989), commonly known by his Internet nickname "'''Bad Luck Brian'''", is an [[Americans|American]] [[Internet celebrity]] known for his ubiquitous photo posted on [[Reddit]] in 2012, which quickly became a popular [[Internet meme]]. |
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== Origin == |
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On January 23, 2012 at 2:15 UTC.<ref>{{cite web|title=Bad Luck Brian|url=https://www.reddit.com/r/AdviceAnimals/comments/ottin/bad_luck_brian/|website=Reddit|publisher=Reddit|accessdate=19 April 2015|archiveurl=https://web.archive.org/web/20120512070849/http://www.reddit.com/r/AdviceAnimals/comments/ottin/bad_luck_brian|archivedate=12 May 2012}}</ref> Ian Davies uploaded a yearbook photo to [[Reddit]] of his friend Kyle Craven. <ref name="wp">{{cite news |last=Contrere |first=Jessica |date= January 5, 2015 |title= Being Bad Luck Brian: When the meme that made you famous starts to fade away |url=https://www.washingtonpost.com/lifestyle/style/being-bad-luck-brian-when-the-meme-that-made-you-famous-starts-to-fade-away/2015/01/05/07cbf6ac-907c-11e4-a412-4b735edc7175_story.html |newspaper= The Washington Post|location= |accessdate= January 6, 2015}}</ref> Craven and Davies both attended [[Archbishop Hoban High School]] in [[Akron, Ohio]].<ref>{{cite web|title=Washington Post profiles Cuyahoga Falls native behind 'Bad Luck Brian' meme|url=http://www.cleveland.com/entertainment/index.ssf/2015/01/washington_post_profiles_cuyah.html|website=Cleveland.com|accessdate=11 January 2018}}</ref>Craven stated that he rubbed his face with a sweater to redden it and adopted an obnoxious smile; however, the high school principal at the time had him retake the photo.<ref>{{cite news |last= |first= |date= January 6, 2015 |title=Anatomy of a meme: The real story of Bad Luck Brian, his viral class portrait and the fleeting nature of online fame |url=http://news.nationalpost.com/2015/01/06/anatomy-of-a-meme-the-real-story-of-bad-luck-brian-his-viral-class-clown-portrait-and-the-fleeting-nature-of-internet-fame/ |newspaper= National Post|location= |accessdate= January 6, 2015}}</ref> |
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== Meme Meaning == |
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Bad Luck Brian is an [[Image macro]] style of meme. His captions describe a variety of embarrassing and tragic events. The photo quickly became a popular on social media networks like [[Facebook]] and [[Twitter]], depicting "a guy who can’t catch a break [...] a symbol for a stroke of hilarious bad luck"<ref name="wp"/><ref> {{cite web|title=Back Luck Brian|url=https://knowyourmeme.com/memes/bad-luck-brian|website=Know Your Meme|publisher=Know Your Meme|accessdate=5 August 2020}}</ref>The first meme included the text ''"Take Driving test.. Gets first DUI"''<ref> {{cite web|title=Quick Meme|url=http://www.quickmeme.com/meme/35sg0m}}</ref> |
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== Kevin Craven == |
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Craven's popularity originated from his intentionally "ridiculous"<ref name="wp">{{cite news |last=Contrere |first=Jessica |date= January 5, 2015 |title= Being Bad Luck Brian: When the meme that made you famous starts to fade away |url=https://www.washingtonpost.com/lifestyle/style/being-bad-luck-brian-when-the-meme-that-made-you-famous-starts-to-fade-away/2015/01/05/07cbf6ac-907c-11e4-a412-4b735edc7175_story.html |newspaper= The Washington Post|location= |accessdate= January 6, 2015}}</ref> high school yearbook photo posted to the social news website [[Reddit]] by his friend Ian Davies on January 24, 2012 at 2:15 UTC.<ref>{{cite web|title=Bad Luck Brian|url=https://www.reddit.com/r/AdviceAnimals/comments/ottin/bad_luck_brian/|website=Reddit|publisher=Reddit|accessdate=19 April 2015|archiveurl=https://web.archive.org/web/20120512070849/http://www.reddit.com/r/AdviceAnimals/comments/ottin/bad_luck_brian|archivedate=12 May 2012}}</ref> Craven and Davies both attended [[Archbishop Hoban High School]] in [[Akron, Ohio]].<ref>{{cite web|title=Washington Post profiles Cuyahoga Falls native behind 'Bad Luck Brian' meme|url=http://www.cleveland.com/entertainment/index.ssf/2015/01/washington_post_profiles_cuyah.html|website=Cleveland.com|accessdate=11 January 2018}}</ref> |
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On April 11th, 2012, a Redditor claiming to be Bad Luck Brian attempted to do an AMA thread in the Ask Me Anything subreddit, but the thread was removed.<ref>{{cite web|title=IAm Bad Luck Brian. AMA|url=https://www.reddit.com/r/IAmA/comments/s5guk/iam_bad_luck_brian_ama/c4b8m3u/|website=Reddit|publisher=Reddit|accessdate=5 August 2020}}</ref> The moderator who removed the post left a lengthy comment explaining why, which received more than 35,000 downvotes, making it one of the most downvoted comments on Reddit of all time. Craven returned to a different Advice Animals subreddit on May 8th with an AMA thread. ref>{{cite web|title=IAm Bad Luck Brian. AMA|url=https://www.reddit.com/r/AdviceAnimals/comments/tdl1a/iam_bad_luck_brian_ama/|website=Reddit|publisher=Reddit|accessdate=5 August 2020}}</ref> The post received 24,722 upvotes and 2017 points overall. |
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Craven works for his father's construction business building churches.<ref>{{cite news |last=Gidan |first=Jenn |date=January 6, 2015 |title= An Internet Meme's Real Life: Building Churches |url=http://www.newser.com/story/200899/an-internet-memes-real-life-building-churches.html|newspaper= Newser|location= |accessdate= January 6, 2015}}</ref> |
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== Advertising == |
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Bad Luck Brian was turned into T-shirts, stuffed animals and novelty items sold by [[Walmart]] and [[Hot Topic]].<ref name="wp"/> [[Volkswagen]] and other companies paid to use his picture in their advertising campaigns. |
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In October 2018, Craven did a series of advertisements for [[McDonald's]] featuring the Bad Luck Brian character, which were featured on [[YouTube]], [[Reddit]], and [[Spotify]].<ref>{{Citation|last=McDonald's|title=Trick. Treat. Win!: Bad Luck Brian {{!}} McDonald's|date=2018-10-05|url=https://www.youtube.com/watch?v=XXpXjezMgWs|access-date=2018-10-09}}</ref> Including licensing deals and merchandise, Craven estimates he made $20,000 within three years since 2015.<ref>Mary Kinney, [https://www.aol.com/article/2015/01/07/bad-luck-brian-meme-brings-in-a-big-paycheck/21126156/ "'Bad Luck Brian' meme brings in a big paycheck"], "AOL", 2015-01-07</ref> |
In October 2018, Craven did a series of advertisements for [[McDonald's]] featuring the Bad Luck Brian character, which were featured on [[YouTube]], [[Reddit]], and [[Spotify]].<ref>{{Citation|last=McDonald's|title=Trick. Treat. Win!: Bad Luck Brian {{!}} McDonald's|date=2018-10-05|url=https://www.youtube.com/watch?v=XXpXjezMgWs|access-date=2018-10-09}}</ref> Including licensing deals and merchandise, Craven estimates he made $20,000 within three years since 2015.<ref>Mary Kinney, [https://www.aol.com/article/2015/01/07/bad-luck-brian-meme-brings-in-a-big-paycheck/21126156/ "'Bad Luck Brian' meme brings in a big paycheck"], "AOL", 2015-01-07</ref> |
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Revision as of 01:19, 6 August 2020
Bad Luck Brian | |
|---|---|
 Craven in the "Bad Luck Brian" photo he is known for | |
| Born | Kyle Craven August 10, 1989 |
| Education | Archbishop Hoban High School |
| Known for | Bad Luck Brian meme |
Kyle Craven (born August 10, 1989), commonly known by his Internet nickname "Bad Luck Brian", is an American Internet celebrity known for his ubiquitous photo posted on Reddit in 2012, which quickly became a popular Internet meme.
Origin
On January 23, 2012 at 2:15 UTC.[1] Ian Davies uploaded a yearbook photo to Reddit of his friend Kyle Craven. [2] Craven and Davies both attended Archbishop Hoban High School in Akron, Ohio.[3]Craven stated that he rubbed his face with a sweater to redden it and adopted an obnoxious smile; however, the high school principal at the time had him retake the photo.[4]
Meme Meaning
Bad Luck Brian is an Image macro style of meme. His captions describe a variety of embarrassing and tragic events. The photo quickly became a popular on social media networks like Facebook and Twitter, depicting "a guy who can’t catch a break [...] a symbol for a stroke of hilarious bad luck"[2][5]The first meme included the text "Take Driving test.. Gets first DUI"[6]
Kevin Craven
On April 11th, 2012, a Redditor claiming to be Bad Luck Brian attempted to do an AMA thread in the Ask Me Anything subreddit, but the thread was removed.[7] The moderator who removed the post left a lengthy comment explaining why, which received more than 35,000 downvotes, making it one of the most downvoted comments on Reddit of all time. Craven returned to a different Advice Animals subreddit on May 8th with an AMA thread. ref>"IAm Bad Luck Brian. AMA". Reddit. Reddit. Retrieved 5 August 2020.</ref> The post received 24,722 upvotes and 2017 points overall. Craven works for his father's construction business building churches.[8]
Advertising
Bad Luck Brian was turned into T-shirts, stuffed animals and novelty items sold by Walmart and Hot Topic.[2] Volkswagen and other companies paid to use his picture in their advertising campaigns. In October 2018, Craven did a series of advertisements for McDonald's featuring the Bad Luck Brian character, which were featured on YouTube, Reddit, and Spotify.[9] Including licensing deals and merchandise, Craven estimates he made $20,000 within three years since 2015.[10]
References
- ^ "Bad Luck Brian". Reddit. Reddit. Archived from the original on 12 May 2012. Retrieved 19 April 2015.
- ^ a b c Contrere, Jessica (January 5, 2015). "Being Bad Luck Brian: When the meme that made you famous starts to fade away". The Washington Post. Retrieved January 6, 2015.
- ^ "Washington Post profiles Cuyahoga Falls native behind 'Bad Luck Brian' meme". Cleveland.com. Retrieved 11 January 2018.
- ^ "Anatomy of a meme: The real story of Bad Luck Brian, his viral class portrait and the fleeting nature of online fame". National Post. January 6, 2015. Retrieved January 6, 2015.
- ^ "Back Luck Brian". Know Your Meme. Know Your Meme. Retrieved 5 August 2020.
- ^ "Quick Meme".
- ^ "IAm Bad Luck Brian. AMA". Reddit. Reddit. Retrieved 5 August 2020.
- ^ Gidan, Jenn (January 6, 2015). "An Internet Meme's Real Life: Building Churches". Newser. Retrieved January 6, 2015.
- ^ McDonald's (2018-10-05), Trick. Treat. Win!: Bad Luck Brian | McDonald's, retrieved 2018-10-09
- ^ Mary Kinney, "'Bad Luck Brian' meme brings in a big paycheck", "AOL", 2015-01-07
External links
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