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An Internet meme may stay the same or may evolve over time, by chance or through commentary, imitations, [[parody]], or by incorporating news accounts about itself. Internet memes can evolve and spread extremely rapidly, sometimes reaching worldwide popularity within a few days. Internet memes usually are formed from some social interaction, pop culture reference, or situations people often find themselves in. Their rapid growth and impact has caught the attention of both researchers and industry. Academically, researchers model how they evolve and predict which memes will survive and spread throughout the [[World Wide Web|Web]]. Commercially, they are used in [[viral marketing]] where they are an inexpensive form of mass advertising.


The word meme was coined by [[Richard Dawkins]] in his 1976 book [[The Selfish Gene]] as an attempt to explain how ideas replicate, mutate and evolve ([[memetics]]).
One empirical approach studied meme characteristics and behavior independently from the networks in which they propagated, and reached a set of conclusions concerning successful meme propagation. For example, the study asserted that Internet memes not only ''compete'' for viewer attention generally resulting in a shorter life, but also, through user creativity, memes can ''collaborate'' with each other and achieve greater survival. Also, paradoxically, an individual meme that experiences a popularity peak significantly higher than its average popularity, is not generally expected to survive unless it is unique, whereas a meme with no such popularity peak keeps being used together with other memes and thus has greater survivability.


The word meme was coined by [[Richard Dawkins]] in his 1976 book [[The Selfish Gene]] as an attempt to explain how ideas replicate, mutate''',''' and evolve ([[memetics]]).
Multiple opposing studies on media psychology and communication have aimed to characterize and analyze the concept and representations in order to make it accessible for the academic research. Thus, Internet memes can be regarded as a unit of information which replicates via the Internet. This unit can replicate or mutate. This mutation follows more a viral pattern, giving Internet memes generally a short life. Other theoretical problems with the Internet memes are their behavior, their type of change, and their teleology.

Internet memes have been examined by Dancygier and Vandelanotte in 2017 for aspects of cognitive linguistic and construction grammar. The authors analyzed some selective popular image macros like, Said no one ever, One does not simply, But that's none of my business, and Good Girl Gina to draw attention to the constructionally, multimodality, viewpoint and intersubjectivity of these memes. They further argued that with the combination of text and images, the internet memes can add to the functioning linguistic construction frame as well as create new linguistic constructions.

Writing for ''[[The Washington Post]]'' in 2013, Dominic Basulto asserted that with the growth of the Internet and the practices of the marketing and advertising industries, memes have come to transmit fewer snippets of human culture that could survive for centuries as originally envisioned by Dawkins, and instead transmit banality at the expense of big ideas.

Revision as of 01:08, 30 September 2020

Copyedits:

The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain how ideas replicate, mutate and evolve (memetics).

The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain how ideas replicate, mutate, and evolve (memetics).