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'''STOWA''' is a [[Germany|German]] luxury watchmaker founded by Walter Storz in 1927 and is based in [[Engelsbrand]], [[Germany]]. The name is a [[portmanteau]] of the founder's name, '''Sto'''rz '''Wa'''lter. Since 1996,
'''STOWA''' is a [[Germany|German]] luxury watchmaker founded by Walter Storz in 1927 and is based in [[Engelsbrand]], [[Germany]]. The name is a [[portmanteau]] of the founder's name, '''Sto'''rz '''Wa'''lter. Since 1996,
STOWA has been owned by Jörg Schauer, who also owns the Schauer watch [[brand]] and the [[DUROWE]] watch movement brand.
STOWA has been owned by Jörg Schauer, who also owns the Schauer watch [[brand]] and the [[DUROWE]] watch movement brand.
Line 43: Line 42:
1938: AbwehrZeitArbeit ausf.b developed.
1938: AbwehrZeitArbeit ausf.b developed.


1939: Production launch of STOWA Marine Beobachtungsuhr ("Observation Watch") and the big pilot B-watches (55mm), (commissioned by the [[Luftwaffe]] in [[World War II]]). Both basic designs can be found in several variations within the current line. STOWA was one of only five manufacturers for these watches.
1939: Production launch of STOWA Marine Beobachtungsuhr ("Observation Watch") and the big pilot B-watches (55mm), (commissioned by the [[Luftwaffe]] in [[World War II]]). Both basic designs can be found in several variations within the current line. STOWA was one of only five manufacturers for these watches (the others being [[A. Lange & Söhne]], [[Laco watch manufacture|Laco]], [[Wempe Chronometerwerke|Wempe]] and [[International Watch Company|IWC]]).


1945: On February 23, 1945 the STOWA building destroyed by the great bombardment on Pforzheim.
1945: On February 23, 1945 the STOWA building destroyed by the great bombardment on Pforzheim.
Line 61: Line 60:
1966: Rheinfelden factory is extended.
1966: Rheinfelden factory is extended.


1970: STOWA launches the "smallest alarm clock of the world" at the [[Hanover|Hannover]] watch fair. Collection comprises approximately 1,000 different watch models ({{cite news
1970: STOWA launches the "smallest alarm clock of the world" at the [[Hanover|Hannover]] watch fair. Collection comprises approximately 1,000 different watch models ({{cite news| title = Rheinfelder Anzeiger| date = April 29, 1970}}).
| title = Rheinfelder Anzeiger
| date = April 29, 1970
}}).


1974: Walter Storz dies. STOWA becomes partner and member of the German watch cooperation Pallas, which has the primary goal of supplying specialized dealers and retailers with a collection of market-conform and trend-setting watches, concentrated advertising, and the maximum service.
1974: Walter Storz dies. STOWA becomes partner and member of the German watch cooperation Pallas, which has the primary goal of supplying specialized dealers and retailers with a collection of market-conform and trend-setting watches, concentrated advertising, and the maximum service.

Revision as of 22:16, 8 October 2020

STOWA
Company typePrivately held company
IndustryWatch manufacturing
Founded1927 by Walter Storz
Headquarters
Engelsbrand
,
Germany
Key people
Jörg Schauer (CEO)
ProductsWristwatches, accessories
Websitewww.stowa.com

STOWA is a German luxury watchmaker founded by Walter Storz in 1927 and is based in Engelsbrand, Germany. The name is a portmanteau of the founder's name, Storz Walter. Since 1996, STOWA has been owned by Jörg Schauer, who also owns the Schauer watch brand and the DUROWE watch movement brand.

Timeline

1927: Foundation of STOWA by Walter Storz in Hornberg/Kinzigtal, Germany. The name derives from "STO," for Storz and "WA," for Walter.

1935: Move to a new rented building in Pforzheim, Germany.

1938: Construction of own STOWA building in Bismarckstraße 54 in Pforzheim, Germany.

1938: Presentation of Bauhaus watches (on which today's Antea line is based).

1938: AbwehrZeitArbeit ausf.b developed.

1939: Production launch of STOWA Marine Beobachtungsuhr ("Observation Watch") and the big pilot B-watches (55mm), (commissioned by the Luftwaffe in World War II). Both basic designs can be found in several variations within the current line. STOWA was one of only five manufacturers for these watches (the others being A. Lange & Söhne, Laco, Wempe and IWC).

1945: On February 23, 1945 the STOWA building destroyed by the great bombardment on Pforzheim.

1945: Start of STOWA's new watch factory in Rheinfelden, Baden-Württemberg, Germany, near Basel, Switzerland.

1947: Walter Storz becomes founding member of the Watch Industry Association.

1951: Construction of STOWA's new factory in Rheinfelden. Head office in Pforzheim is rebuilt in parallel.

1954: Foundation of the RUFA (Rheinfelder Uhrteilefabrik). Leads to production of RUFA-Anti-Shocks for PUW and DUROWE movements. Rheinfelden factory is extended.

1960: Werner Storz, son of Walter Storz, joins the company and is in charge of sales overseas.

1963: Protection of trademarks for STOWA Seatime (prototype for present-day Seatime collection).

1966: Rheinfelden factory is extended.

1970: STOWA launches the "smallest alarm clock of the world" at the Hannover watch fair. Collection comprises approximately 1,000 different watch models ("Rheinfelder Anzeiger". April 29, 1970.).

1974: Walter Storz dies. STOWA becomes partner and member of the German watch cooperation Pallas, which has the primary goal of supplying specialized dealers and retailers with a collection of market-conform and trend-setting watches, concentrated advertising, and the maximum service.

1996: Jörg Schauer takes over STOWA and all trademark rights from Werner Storz.

1997: STOWA's 70th anniversary. Presentation of a limited Fliegeruhr ("Pilot Watch") with Unitas 6300 N.

1998: Werner Storz dies.

2002: STOWA's 75th company anniversary. Presentation of the limited Fliegeruhr "Bremen D 1167." This limited edition is a tribute to the airplane called "Bremen," the first airplane to make a nonstop flight across Atlantic Ocean from East to West in 1928.

2007: STOWA's 80th anniversary. Presentation of limited flieger watches: Flieger Automatic and Flieger Original.

2008/2009: Move to the newly constructed production building, including the STOWA in-house museum.

2010: Presentation of the STOWA Chronograph, which is based in detail on a former pocket watch. Launch of the Flieger Baumuster B with B-Dial. (Only 42 pieces of the original 55mm Pilot B-Dial watch have been produced during WW2, making the original Pilot B-Uhr is one of the rarest big pilot watches ever.)

Watch models

STOWA Marine Original Limited Edition (2008)

At present, Stowa has several model lines:

  • Antea: Replica of an original STOWA design from the 1930s.[1]
  • Antea back to bauhaus: Refreshed bauhaus design, in collaboration with designer Hartmut Esslinger, introduced in 2014.[2]
  • Chronograph: Chronograph models based on historic pocket watch designs.[3]
  • Flieger (Pilot): Homage to the original Beobachtungsuhren (B-Uhr) design.[4][5]
  • Fileger Versus: Contemporary pilot watch designs.[6]
  • Marine: Based on the marine chronometers used in navigation.[7]
  • Partitio: Bauhaus design inspired watch sold exclusively through Manufactum retail stores. This is also a replica of a STOWA design from the 1930s.[8]
  • Prodiver/Seatime: Sports diving watches that are water resistant to 1000m/300m. The dial and hand design of these are inspired by vintage STOWA Seatimes.[9][10]
  • Schauer: More upscale watches designed by Jörg Schauer[11][12]

The movements in STOWA's watches are mostly ETA movements with significant decoration and, in the case of the Airman Original, mechanical modifications. Since Jörg Schauer owns the DUROWE (Deutsche Uhrenrohwerke) movement brand, it is anticipated that Durowe movements will be used in STOWA watches in the future.

Distribution

Since around 2001/02, STOWA has sold the majority of its watches directly to the customer, through its website or from its factory in Engelsbrand. STOWA claim [13] this allows them to keep their distribution costs down, thereby keeping prices lower than if their watches were sold through a wholesale & retail network. Manufactum stores sell a range of Stowa watches with one model, the Partitio, available exclusively.

See also

References

  1. ^ "Stowa Antea - Legendary Bauhaus Design Under the Microscope". Architectural Lab. 2019-05-28. Retrieved 2020-09-30.
  2. ^ Ryvin, Ilya (2015-11-25). "Stowa back to bauhaus review". Worn & Wound. Retrieved 2020-09-30.
  3. ^ Koch, Jens (2020-06-15). "Beautifully Bicompax: Comparing Chronographs from Stowa, Staudt, and Frederique Constant". Watch Time. Retrieved 2020-10-01.
  4. ^ Broer, Robert-Jan (2017-05-03). "Hands-On With The Stowa Flieger Klassik 40". Fratello Magazine. Retrieved 2020-10-01.
  5. ^ Ryvin, Ilya (2014-02-19). "Stowa Flieger Review". Worn & Wound. Retrieved 2020-10-01.
  6. ^ Kansa, Patrick (2018-07-19). "Getting back to basics with the Stowa Flieger Verus 40". The Wrist Watch Review. Retrieved 2020-09-30.
  7. ^ Scholz, Felix (2013-05-06). "In-Depth The Stowa Marine Original". Hodinkee. Retrieved 2020-10-01.
  8. ^ "Stowa Partitio". The Watch Clicker. 2019-04-08. Retrieved 2020-10-01.
  9. ^ "Inside & Out: The Stowa Seatime Prodiver". Timepiece Chronicle. 2016-07-01. Retrieved 2020-10-01.
  10. ^ "Deep down with the Stowa Seatime Prodiver White". A Chickenwrists Delight. 2019-02-22. Retrieved 2020-10-01.
  11. ^ Farago, Robert (2019-11-13). "Stowa Onehand 44: Minimalist Watch of the Day". The Truth About Watches. Retrieved 2020-10-01.
  12. ^ "SCHAUER EDITION 10 HAND WINDING CHRONOGRAPH FOR JUBILEE (41MM)". MasterHorologer. 2011-06-29. Retrieved 2020-10-01.
  13. ^ STOWA website FAQs
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