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'''AppNexus''' is an American multinational [[technology company]] operating a [[Cloud computing|cloud]]-based software platform that enables and optimizes programmatic online advertising.<ref name="New York Times">{{cite news|url=https://www.nytimes.com/2010/03/12/business/media/12adco.html | title=Instant Ads Set the Pace on the Web| |
'''AppNexus''' is an American multinational [[technology company]] operating a [[Cloud computing|cloud]]-based software platform that enables and optimizes programmatic online advertising.<ref name="New York Times">{{cite news|url=https://www.nytimes.com/2010/03/12/business/media/12adco.html | title=Instant Ads Set the Pace on the Web| work= The New York Times | date= 2010-03-12| accessdate= 2010-03-12 |author=Stephanie Clifford| archiveurl= https://web.archive.org/web/20100317165048/http://www.nytimes.com/2010/03/12/business/media/12adco.html| archivedate= 17 March 2010 | url-status= live}}</ref> Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.{{Citation needed|date=August 2020}} |
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AppNexus offers [[Online auction business model|online auction]] infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated [[advertising campaign]]s. It has both [[demand-side platform]] (DSP) and [[supply-side platform]] (SSP) functionalities. It integrates with advertising sources including Google's [[DoubleClick]], Microsoft's [[AdECN]], engage:BDR and other aggregators.<ref name=press>{{cite press release |title=AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising |url=http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html |work= Press release| author= AppNexus| publisher=[[PR Newswire]] |date=2010-03-12 |accessdate=2010-03-12| archiveurl= https://web.archive.org/web/20100322191221/http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html| archivedate= 22 March 2010 | url-status= live}}</ref><ref>{{Cite web|url=http://www.mediapost.com/publications/article/271701/appnexus-expands-video-buying-adds-new-video-dema.html|title=AppNexus Expands Video Buying, Adds New Video Demand Partners|website=www.mediapost.com|access-date=2016-05-22}}</ref> It operates out of multiple [[data center]]s, including one in [[Amsterdam]] serving [[Europe]] and the [[Middle East]], in a facility shared with [[Equinix]].<ref name="gig2010"/> |
AppNexus offers [[Online auction business model|online auction]] infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated [[advertising campaign]]s. It has both [[demand-side platform]] (DSP) and [[supply-side platform]] (SSP) functionalities. It integrates with advertising sources including Google's [[DoubleClick]], Microsoft's [[AdECN]], engage:BDR and other aggregators.<ref name=press>{{cite press release |title=AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising |url=http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html |work= Press release| author= AppNexus| publisher=[[PR Newswire]] |date=2010-03-12 |accessdate=2010-03-12| archiveurl= https://web.archive.org/web/20100322191221/http://www.prnewswire.com/news-releases/appnexus-officially-launches-ad-platform-fueling-the-real-time-bidding-revolution-in-display-advertising-87460287.html| archivedate= 22 March 2010 | url-status= live}}</ref><ref>{{Cite web|url=http://www.mediapost.com/publications/article/271701/appnexus-expands-video-buying-adds-new-video-dema.html|title=AppNexus Expands Video Buying, Adds New Video Demand Partners|website=www.mediapost.com|access-date=2016-05-22}}</ref> It operates out of multiple [[data center]]s, including one in [[Amsterdam]] serving [[Europe]] and the [[Middle East]], in a facility shared with [[Equinix]].<ref name="gig2010"/> |
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In 2016, AppNexus was ranked #21 on ''[[Forbes]]'' Magazine's "The Cloud 100" list.<ref>{{cite web|url=https://www.forbes.com/cloud100/|title=The Cloud 100| |
In 2016, AppNexus was ranked #21 on ''[[Forbes]]'' Magazine's "The Cloud 100" list.<ref>{{cite web|url=https://www.forbes.com/cloud100/|title=The Cloud 100|work=Forbes|accessdate=17 November 2016}}</ref> |
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In June 2018, [[AT&T]] announced it was acquiring the company and putting it under its [[Xandr]] division as a [[subsidiary]].<ref>{{cite web |title=AT&T to Acquire AppNexus |url=https://www.businesswire.com/news/home/20180625005372/en/ATT-Acquire-AppNexus |website=www.businesswire.com |accessdate=23 December 2019 |language=en |date=25 June 2018}}</ref> AppNexus was reportedly sold for $1.6 billion while most news outlets speculated the company did not sell for less than $2 billion.<ref>{{Cite news|url=https://adexchanger.com/tv-2/att-will-acquire-appnexus/|title=AT&T Will Acquire AppNexus {{!}} AdExchanger|date=2018-06-25|work=AdExchanger|access-date=2018-07-13|language=en-US}}</ref> |
In June 2018, [[AT&T]] announced it was acquiring the company and putting it under its [[Xandr]] division as a [[subsidiary]].<ref>{{cite web |title=AT&T to Acquire AppNexus |url=https://www.businesswire.com/news/home/20180625005372/en/ATT-Acquire-AppNexus |website=www.businesswire.com |accessdate=23 December 2019 |language=en |date=25 June 2018}}</ref> AppNexus was reportedly sold for $1.6 billion while most news outlets speculated the company did not sell for less than $2 billion.<ref>{{Cite news|url=https://adexchanger.com/tv-2/att-will-acquire-appnexus/|title=AT&T Will Acquire AppNexus {{!}} AdExchanger|date=2018-06-25|work=AdExchanger|access-date=2018-07-13|language=en-US}}</ref> |
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Revision as of 16:07, 14 October 2020
| Company type | Subsidiary |
|---|---|
| Industry | Online advertising |
| Founded | 2007 |
| Headquarters | New York City, United States |
Area served | Worldwide |
Key people | Michael Rubenstein (president) |
| Products | Infrastructure as a service Ad serving Analytics |
Number of employees | 1000+ |
| Parent | Xandr |
AppNexus is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising.[1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.[citation needed]
AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP) and supply-side platform (SSP) functionalities. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, engage:BDR and other aggregators.[2][3] It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix.[4]
In 2016, AppNexus was ranked #21 on Forbes Magazine's "The Cloud 100" list.[5]
In June 2018, AT&T announced it was acquiring the company and putting it under its Xandr division as a subsidiary.[6] AppNexus was reportedly sold for $1.6 billion while most news outlets speculated the company did not sell for less than $2 billion.[7]
Founders and financing
AppNexus was founded by former Right Media staff, CTO Brian O’Kelley, and Mike Nolet, product manager and director of analytics,[8] with Michael Rubenstein, a former vice president and general manager at Google DoubleClick, who joined AppNexus as president in September 2009.[9] The company was financially backed by Microsoft, Khosla Ventures, First Round Capital, Venrock,[10] Kodiak Venture Partners, Marc Andreessen, Ben Horowitz, and Ron Conway; as of 2015 the company had raised $250 million in financing. O'Kelley stepped down as CEO in October 2018.[11]
References
- ^ Stephanie Clifford (2010-03-12). "Instant Ads Set the Pace on the Web". The New York Times. Archived from the original on 17 March 2010. Retrieved 2010-03-12.
- ^ AppNexus (2010-03-12). "AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising". Press release (Press release). PR Newswire. Archived from the original on 22 March 2010. Retrieved 2010-03-12.
- ^ "AppNexus Expands Video Buying, Adds New Video Demand Partners". www.mediapost.com. Retrieved 2016-05-22.
- ^ Liz Gannes (2010-10-05). "AppNexus Raises $50M for Real-time Ad Platform: Tech News and Analysis «". Gigaom.com. Retrieved 2011-05-11.
- ^ "The Cloud 100". Forbes. Retrieved 17 November 2016.
- ^ "AT&T to Acquire AppNexus". www.businesswire.com. 25 June 2018. Retrieved 23 December 2019.
- ^ "AT&T Will Acquire AppNexus | AdExchanger". AdExchanger. 2018-06-25. Retrieved 2018-07-13.
- ^ "Who We Are". AppNexus. Archived from the original on 17 May 2011. Retrieved 2011-05-11.
- ^ [1] Archived December 12, 2010, at the Wayback Machine
- ^ "AppNexus Secures $8 Million in Series B Funding". Pr-inside.com. Archived from the original on 2012-06-14. Retrieved 2011-05-11.
- ^ Brian O’Kelley Steps Down As AppNexus CEO Published by adexchanger.com on October 5, 2018, retrieved on September 11, 2019
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