Schick (razors): Difference between revisions
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[[Category:Edgewell Personal Care]] |
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Revision as of 07:23, 15 October 2020
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| Product type | Personal care |
|---|---|
| Owner | Edgewell Personal Care |
| Country | United States |
| Introduced | 1926 (as Magazine Repeating Razor Company) by Jacob Schick |
| Related brands | Wilkinson Sword |
| Markets | 20 countries |
| Previous owners | Warner-Lambert Pfizer Energizer Holdings |
| Tagline | "Free your skin" |
| Website | shaving |
Schick is a brand of personal care and safety razors owned by Edgewell Personal Care. The company was founded in 1926 and was purchased by Energizer in 2003 from Pfizer. Energizer split into two companies in 2015 and Schick became part of Edgewell Personal Care.
History
Schick was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company.[1] That same year, Schick introduced its highly successful single blade safety razor system, that stored twenty blades in a steel injector.[2] Schick sold the company in 1928 to start another unrelated company bearing his name which marketed his newly invented electric shavers.
On July 1, 2015, Energizer split into two companies with Schick falling under Edgewell Personal Care.[3][4]
While second in sales to Gillette globally, Schick is the top selling brand of safety razors and blades in Japan.[5] The Schick brand is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same products under the Wilkinson Sword brand.
Schick also markets shaving gels.
Products
- Schick Hydro: Schick's redesigned razor system released on April 6, 2010.
- Schick Hydro 5: A five-blade razor system with "skin guards advanced hydrating gel and a flip trimmer" (hydrates only while shaving).[6]
- Schick Hydro 3: A three-blade razor system similar to the 5-blade system but without a flip trimmer.
- Schick Hydro Silk: A five-blade women's razor system. Initially introduced only as a Schick model, but added to the Wilkinson Sword line in late 2012.
- Schick Hydro 5 Power Select: A motorized version of the Hydro 5, with three user-selectable vibration levels.
- Schick Intuition: A women's shaving system that lathers and shaves at the same time.
- Schick Quattro: a four-bladed razor for men, introduced in 2003. The Quattro Midnight and Quattro Chrome are models with redesigned handles and different color schemes from the original Quattro.
- Quattro Power: A motorized version of the Quattro; it is supposed to reduce friction. The Quattro Titanium Power is a Quattro Power with a different color scheme and Quattro Titanium cartridges. The Quattro Power is powered by a single AAA battery.
- Quattro Titanium: includes a titanium coating on the blades that is claimed to reduce irritation. There is also a Quattro Titanium Trimmer that includes a short face trimmer powered by a AAA battery.
- Quattro for Women: A modified version of the Quattro with a feminine color scheme.
- Schick Protector: A razor that is claimed to protect against nicks.
- Schick Tracer: A two-bladed razor with flexible blades that is supposed to conform with the surface of the face.
- Tracer FX: A modified Tracer for sensitive skin
- FX Diamond: A Tracer with blades that are supposed to stay sharp longer.
- Schick Xtreme3: A three blade men's shaving razor.
- Schick XTreme3 Disposable: A disposable version of the Xtreme3, introduced in 1999.
- Schick XTreme3 SubZero: An improved version of the Xtreme3 razor.
- Schick Slim Twin: A two-bladed disposable razor that comes in four different varieties.
- Schick Injector Razor: A single edge injector style razor which was popular during the 1970s.
References
- ^ "Col. Jacob Schick (1878-1937)". Electric Shaver Page. January 23, 2011. Archived from the original on August 15, 2012. Retrieved July 13, 2019.
- ^ "Blades Inject Into Razor From Metal Clip". Popular Mechanics: 491. October 1934.
- ^ Goodman, Andrew. "With The Energizer Split, What Will Edgewell Look Like?". Forbes. Retrieved 2019-11-27.
- ^ Feldt, Brian (20 February 2015). "Energizer's personal care spinoff to be called Edgewell". www.bizjournals.com. Retrieved 2019-11-27.
- ^ Rudolph, Barbara (21 June 2005). "Winners Against Tough Odds". Time. Retrieved July 13, 2019.
- ^ FTC letter regarding disclaimer about hydration
External links
