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Internet memes are spread through two mechanisms: [[mimicry]] and [[remix]]. ''Mimicry'' is a recreation of a [[meme]], using another individual's interpretation/specific text. <ref>{{Cite book|last=Shifman|first=Limor|url=https://books.google.com/books?hl=en&lr=&id=cZI9AQAAQBAJ&oi=fnd&pg=PP6&dq=memes&ots=I7f5vEBCBe&sig=6YMNB9aYPWrfzDpAjbSbwEa_Nkw#v=onepage&q=memes&f=false|title=Memes in Digital Culture|date=2014|publisher=MIT Press|isbn=978-0-262-52543-5|language=en}}</ref>
Internet memes are spread through two mechanisms: [[mimicry]] and [[remix]]. ''Mimicry'' is a recreation of a [[meme]], using another individual's interpretation/specific text. <ref></ref>
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==== Pepe memes[edit] ====
Main article: [[Pepe the Frog]]

Matt Furie's cartoon character [[Pepe the Frog]] became an Internet meme when its popularity steadily grew across [[Myspace]], [[Gaia Online]] and [[4chan]] in 2008. In 2014, images of Pepe were shared on social media by celebrities such as [[Katy Perry]] and [[Nicki Minaj]]. This resulted in a significant rise in popularity. By 2015, it had become one of the most popular memes used on [[4chan]] and [[Tumblr]]. Different types of Pepe include "Sad Frog", "Smug Frog", and "Angry Pepe". Since 2014, "Rare Pepes" have been posted on the (satirical) "meme market" as if they were trading cards.

During the [[2016 United States presidential election]], Pepe became associated with [[racism]], the [[alt-right]], and support for [[Donald Trump]]. Shortly following this, Pepe was designated as a hate symbol by the [[Anti-Defamation League]], though not every Pepe meme is classified as one. Until September 2018, Social media service [[Gab (social network)|Gab]] used a Pepe-like illustration of a frog (named "Gabby") as its logo. The site is popular with the alt-right.

Pepe's likeness was also used by protestors in the ongoing [[2019–20 Hong Kong protests]] as a symbol of defiance and resistance to the [[Communist Party of China|government of Mainland China]]. In contrast with the meme's public perception in the West, protestors saw it as a cartoon that "looks funny and captures the hearts of so many youngsters. It is a symbol of youth participation in this movement."

Revision as of 17:44, 20 October 2020

Internet memes are spread through two mechanisms: mimicry and remix. Mimicry is a recreation of a meme, using another individual's interpretation/specific text. Cite error: There are <ref> tags on this page without content in them (see the help page).


Pepe memes[edit]

Main article: Pepe the Frog

Matt Furie's cartoon character Pepe the Frog became an Internet meme when its popularity steadily grew across Myspace, Gaia Online and 4chan in 2008. In 2014, images of Pepe were shared on social media by celebrities such as Katy Perry and Nicki Minaj. This resulted in a significant rise in popularity. By 2015, it had become one of the most popular memes used on 4chan and Tumblr. Different types of Pepe include "Sad Frog", "Smug Frog", and "Angry Pepe". Since 2014, "Rare Pepes" have been posted on the (satirical) "meme market" as if they were trading cards.

During the 2016 United States presidential election, Pepe became associated with racism, the alt-right, and support for Donald Trump. Shortly following this, Pepe was designated as a hate symbol by the Anti-Defamation League, though not every Pepe meme is classified as one. Until September 2018, Social media service Gab used a Pepe-like illustration of a frog (named "Gabby") as its logo. The site is popular with the alt-right.

Pepe's likeness was also used by protestors in the ongoing 2019–20 Hong Kong protests as a symbol of defiance and resistance to the government of Mainland China. In contrast with the meme's public perception in the West, protestors saw it as a cartoon that "looks funny and captures the hearts of so many youngsters. It is a symbol of youth participation in this movement."