User:Templejoe2000/TikTok: Difference between revisions
Added under section "Creator Brand Opportunities": Gave more insight into influencer marketing on TikTok and added a second scholary source. |
→New Section "Creator Brand Opportunities from the Platform: changed name to Influencer Brand Opportunites, seemed more fit |
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- Starting in October of 2020, a trend has started with Parents dismissing their own kids. A video following this trend shows the parent holding the phone and staring at the camera, showing their child in the background not facing the camera, with the on-screen text showing what the parent is saying about their child. <ref>{{Cite web|last=Frishberg|first=Hannah|date=2020-10-16|title=Parents verbally trash their own kids in brutal TikTok trend|url=https://nypost.com/2020/10/16/parents-verbally-trash-their-own-kids-in-brutal-tiktok-trend/|access-date=2020-10-26|website=New York Post|language=en-US}}</ref> |
- Starting in October of 2020, a trend has started with Parents dismissing their own kids. A video following this trend shows the parent holding the phone and staring at the camera, showing their child in the background not facing the camera, with the on-screen text showing what the parent is saying about their child. <ref>{{Cite web|last=Frishberg|first=Hannah|date=2020-10-16|title=Parents verbally trash their own kids in brutal TikTok trend|url=https://nypost.com/2020/10/16/parents-verbally-trash-their-own-kids-in-brutal-tiktok-trend/|access-date=2020-10-26|website=New York Post|language=en-US}}</ref> |
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== New Section " |
== New Section "Influencer Brand Opportunities from the Platform" == |
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- Tiktok has provided a platform for users to create content not only for fun, but also for monetary gain. As the platform has grown significantly over the past few years, it's allowed companies to advertise and rapidly reach their intended demographic through influencer marketing, additionally contributing to the entrepreneurial growth of influencers on the platform.<ref name=":2" /> The platform's AI algorithm also contributes to the influencer marketing potential, as it picks out content authentic to the user's preference.<ref name=":3">{{Cite journal|last=Haenlein|first=Michael|last2=Anadol|first2=Ertan|last3=Farnsworth|first3=Tyler|last4=Hugo|first4=Harry|last5=Hunichen|first5=Jess|last6=Welte|first6=Diana|date=2020-11-01|title=Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.|url=https://doi.org/10.1177/0008125620958166|journal=California Management Review|language=en|volume=63|issue=1|pages=5–25|doi=10.1177/0008125620958166|issn=0008-1256}}</ref> Sponsored content isn't as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms.<ref name=":3" /> Influencers on the platform who earn money through engagement, such as likes and comments, are referred to as "meme machines".<ref name=":2">{{Cite journal|last=Dilon|first=Cell|date=2020|title=Tiktok Influences on Teenagers and Young Adults Students: The Common Usages of the Application Tiktok|url=https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/download/5917/2148/|journal=American Scientific Research Journal for Engineering, Technology, and Sciences|volume=|pages=|via=American Scientific Research Journal for Engineering, Technology, and Sciences}}</ref> |
- Tiktok has provided a platform for users to create content not only for fun, but also for monetary gain. As the platform has grown significantly over the past few years, it's allowed companies to advertise and rapidly reach their intended demographic through influencer marketing, additionally contributing to the entrepreneurial growth of influencers on the platform.<ref name=":2" /> The platform's AI algorithm also contributes to the influencer marketing potential, as it picks out content authentic to the user's preference.<ref name=":3">{{Cite journal|last=Haenlein|first=Michael|last2=Anadol|first2=Ertan|last3=Farnsworth|first3=Tyler|last4=Hugo|first4=Harry|last5=Hunichen|first5=Jess|last6=Welte|first6=Diana|date=2020-11-01|title=Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.|url=https://doi.org/10.1177/0008125620958166|journal=California Management Review|language=en|volume=63|issue=1|pages=5–25|doi=10.1177/0008125620958166|issn=0008-1256}}</ref> Sponsored content isn't as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms.<ref name=":3" /> Influencers on the platform who earn money through engagement, such as likes and comments, are referred to as "meme machines".<ref name=":2">{{Cite journal|last=Dilon|first=Cell|date=2020|title=Tiktok Influences on Teenagers and Young Adults Students: The Common Usages of the Application Tiktok|url=https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/download/5917/2148/|journal=American Scientific Research Journal for Engineering, Technology, and Sciences|volume=|pages=|via=American Scientific Research Journal for Engineering, Technology, and Sciences}}</ref> |
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Revision as of 18:18, 14 November 2020
Edits to be made on TikTok:
- Change The social media platform is used to make a variety of short-form video, from genres like dance, comedy, and education.
- Change TikTok and Douyin have almost the same user interface, but no access to each other's content.
- Change In 2020 on August 3rd, US President Donald Trump threatened to ban TikTok in the United States on September 15th if negotiations for the company to be bought by Microsoft or a different "very American" company fail.
- Change On August 6th, Trump signed two executive orders banning US "transactions" with TikTok and WeChat to its parent company, ByteDance, set to take effect 45 days after the signing. The planned banning of the app on September 20th of 2020 has been postponed by a week.
- Change On September 3rd of 2019, TikTok and the US National Football League (NFL) announced a multi-year partnership.
- Under "Features & Trends", the section discussing the "For You" page should be moved up to under the section discussing how public and private videos work on the platform.
Under "Country Bans & Attempted Bans"
- On October 11th, 2020, Pakistan became the next country to ban the social media platform after not complying with issues regarding the content on the platform brought up by their government. TikTok representatives are currently speaking with Pakistani officials in hopes of building better relations and allowing the people of Pakistan to create on the platform.[1]
Under "Viral Trends"
- Starting in October of 2020, a trend has started with Parents dismissing their own kids. A video following this trend shows the parent holding the phone and staring at the camera, showing their child in the background not facing the camera, with the on-screen text showing what the parent is saying about their child. [2]
New Section "Influencer Brand Opportunities from the Platform"
- Tiktok has provided a platform for users to create content not only for fun, but also for monetary gain. As the platform has grown significantly over the past few years, it's allowed companies to advertise and rapidly reach their intended demographic through influencer marketing, additionally contributing to the entrepreneurial growth of influencers on the platform.[3] The platform's AI algorithm also contributes to the influencer marketing potential, as it picks out content authentic to the user's preference.[4] Sponsored content isn't as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms.[4] Influencers on the platform who earn money through engagement, such as likes and comments, are referred to as "meme machines".[3]
Charli & Dixie D'Amelio
-The most followed TikTok user Charli D'Amelio has been able to work with many brands and companies from her success on the platform. Charli has collaborated with coffee brand Dunkin Donuts and created her own drink called "The Charli". The collaboration drove Dunkin App downloads up to 57% and resulted in higher sales of cold brew.[5]
- Charli D'Amelio and Dixie D'Amelio have collaborated with teen clothing brand Hollister to create their own hoodies and select their favorite, personally-approved jeans.[6] The collaboration also featured a dance created by Charli for other users to do with the hashtag #MoreHappyDenimDance and #HCoContest to have the opportunity to meet Charli and Dixie.[7] Videos featuring the hashtags were viewed over 2.5 billion times in six days. [7]
- On July 21 2020 Charli D'Amelio and Dixie D'Amelio announced their collaboration with Morphe as ambassadors for their new brand focused on young adults and teens called Morphe2.[8] The collaboration was released on July 30 on Morphe's website and select Morphe stores, then on August 2 in Ulta Beaty locations.
- Charli D'Amelio's latest collaboration was with Step, a financial startup focusing on Gen Z teens and young adults.[9] Charli promoted the Step debit card on her TikTok account, along with a giveaway opportunity to win $100,00 by signing up for Step and promoting the platform.[9]
References
- ^ Masood, Salman (2020-10-11). "Pakistan Bans TikTok, Citing Morals. Others Cite Politics". The New York Times. ISSN 0362-4331. Retrieved 2020-10-11.
- ^ Frishberg, Hannah (2020-10-16). "Parents verbally trash their own kids in brutal TikTok trend". New York Post. Retrieved 2020-10-26.
- ^ a b Dilon, Cell (2020). "Tiktok Influences on Teenagers and Young Adults Students: The Common Usages of the Application Tiktok". American Scientific Research Journal for Engineering, Technology, and Sciences – via American Scientific Research Journal for Engineering, Technology, and Sciences.
- ^ a b Haenlein, Michael; Anadol, Ertan; Farnsworth, Tyler; Hugo, Harry; Hunichen, Jess; Welte, Diana (2020-11-01). "Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co". California Management Review. 63 (1): 5–25. doi:10.1177/0008125620958166. ISSN 0008-1256.
- ^ Taylor, Kate. "Fast-food giants like Chipotle and Dunkin' are doubling down on TikTok. Here are the top 7 brands winning over Gen Z customers". Business Insider. Retrieved 2020-10-26.
- ^ Wagemann, Cheryl (2020-09-10). "Behind the scenes with Dixie and Charli D'Amelio's Hollister collab". finder.com. Retrieved 2020-10-26.
- ^ a b "Charli And Dixie D'Amelio Drive Hollister's New 'Jeans Lab' Campaign To 2.5 Billion TikTok Views In 6 Days". www.tubefilter.com. Retrieved 2020-10-26.
{{cite web}}: CS1 maint: url-status (link) - ^ "Charli and Dixie D'Amelio Collaborate With Morphe". PAPER. 2020-07-21. Retrieved 2020-11-02.
- ^ a b "Charli D'Amelio Named Face Of Gen Z-Focused Financial Startup Step". www.tubefilter.com. Retrieved 2020-11-02.
{{cite web}}: CS1 maint: url-status (link)