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The French section also campaigns in a similar manner with regard to the French far-right website [[Boulevard voltaire (website)|Boulevard Voltaire]].<ref>{{cite news |url=https://www.telerama.fr/medias/boulevard-voltaire,-le-site-fonde-par-robert-menard,-lache-par-ses-annonceurs,n5167380.php |language=French |title=Boulevard Voltaire, le site fondé par Robert Ménard, lâché par ses annonceurs |first=Romain |last=Jeanticou |date=August 30, 2017 |access-date=November 21, 2018}}</ref>
The French section also campaigns in a similar manner with regard to the French far-right website [[Boulevard voltaire (website)|Boulevard Voltaire]].<ref>{{cite news |url=https://www.telerama.fr/medias/boulevard-voltaire,-le-site-fonde-par-robert-menard,-lache-par-ses-annonceurs,n5167380.php |language=French |title=Boulevard Voltaire, le site fondé par Robert Ménard, lâché par ses annonceurs |first=Romain |last=Jeanticou |date=August 30, 2017 |access-date=November 21, 2018}}</ref>


In Brazil, Sleeping Giants gained traction<ref>{{Cite web|last=Mann|first=Richard|date=2020-05-24|title=Rapidly Growing, Sleeping Giants Movement Annoys Bolsonarist Shock Troops|url=https://riotimesonline.com/brazil-news/rio-politics/rapidly-growing-sleeping-giants-movement-annoys-bolsonarist-shock-troop-and-government/|access-date=2020-09-20|website=The Rio Times|language=en-US}}</ref> against ''Jornal da Cidade On-line, Conexão Política'' and ''Brasil Sem Medo,'' far-right and fake news outlets which support [[Jair Bolsonaro]].<ref>{{Cite web|last=Tsavkko|first=Raphael|last2=Garcia|date=2020-06-19|title=Anonymous Twitter accounts in Brazil are pressuring advertisers to drop conservative media campaigns|url=https://www.insider.com/sleeping-giants-brasil-borrowing-us-tactic-for-fighting-misinformation-2020-6|url-status=live|archive-url=|archive-date=|access-date=2020-09-17|website=Business Insider|language=en}}</ref> They also tried to defund [[Olavo de Carvalho]]'s YouTube channel and online courses. Consequently [[PayPal]] decided to remove their services from Carvalho's online seminars<ref>{{Cite web|last=Fogel|first=Benjamin|date=2020-08-07|title=PayPal blocks Olavo de Carvalho in latest blow for far-right ideologue|url=https://brazilian.report/tech/2020/08/07/paypal-blocks-olavo-de-carvalho-in-latest-blow-for-far-right-ideologue/|url-status=live|archive-url=|archive-date=|access-date=2020-09-17|website=The Brazilian Report}}</ref> upon violations of their terms and conditions of use due to his inflammatory rhetoric, polemic remarks and hate speech.<ref>{{Cite news|last=McCoy|first=Terrence|title=He’s the Rush Limbaugh of Brazil. He has Bolsonaro’s ear. And he lives in rural Virginia.|language=en-US|work=Washington Post|url=https://www.washingtonpost.com/world/the_americas/hes-the-rush-limbaugh-of-brazil-he-has-bolsonaros-ear-and-he-lives-in-rural-virginia/2019/07/14/4f73dee2-8ac4-11e9-8f69-a2795fca3343_story.html|access-date=2020-10-05|issn=0190-8286}}</ref><ref>{{Cite web|last=Teitelbaum|first=Benjamin|date=2020-10-08|title=The rise of the traditionalists: how a mystical doctrine is reshaping the right|url=https://www.newstatesman.com/world/2020/10/rise-traditionalists-how-mystical-doctrine-reshaping-right|url-status=live|archive-url=|archive-date=|access-date=2020-10-08|website=New Statesman|language=en}}</ref><ref>{{Cite web|last=John Fowler|first=Mayhill|date=|title=Sleeping Giants Movement Undermines Jair Bolsonaro's Guru's Disinformation Web|url=https://www.offthebus.net/2020/08/19/sleeping-giants-movement-undermines-jair-bolsonaros-gurus-disinformation-web/|url-status=live|archive-url=|archive-date=|access-date=2020-11-07|website=Off The Bus|language=en-US}}</ref>
In Brazil, Sleeping Giants gained traction<ref>{{Cite web|last=Mann|first=Richard|date=2020-05-24|title=Rapidly Growing, Sleeping Giants Movement Annoys Bolsonarist Shock Troops|url=https://riotimesonline.com/brazil-news/rio-politics/rapidly-growing-sleeping-giants-movement-annoys-bolsonarist-shock-troop-and-government/|access-date=2020-09-20|website=The Rio Times|language=en-US}}</ref> against ''Jornal da Cidade On-line, Conexão Política'' and ''Brasil Sem Medo,'' far-right and fake news outlets which support [[Jair Bolsonaro]].<ref>{{Cite web|last=Tsavkko|first=Raphael|last2=Garcia|date=2020-06-19|title=Anonymous Twitter accounts in Brazil are pressuring advertisers to drop conservative media campaigns|url=https://www.insider.com/sleeping-giants-brasil-borrowing-us-tactic-for-fighting-misinformation-2020-6|url-status=live|archive-url=|archive-date=|access-date=2020-09-17|website=Business Insider|language=en}}</ref> They also tried to defund [[Olavo de Carvalho]]'s YouTube channel and online courses. Consequently [[PayPal]] decided to remove their services from Carvalho's online seminars<ref>{{Cite web|last=Fogel|first=Benjamin|date=2020-08-07|title=PayPal blocks Olavo de Carvalho in latest blow for far-right ideologue|url=https://brazilian.report/tech/2020/08/07/paypal-blocks-olavo-de-carvalho-in-latest-blow-for-far-right-ideologue/|url-status=live|archive-url=|archive-date=|access-date=2020-09-17|website=The Brazilian Report}}</ref> upon violations of their terms and conditions of use due to his inflammatory rhetoric, polemic remarks and hate speech.<ref>{{Cite news|last=McCoy|first=Terrence|title=He’s the Rush Limbaugh of Brazil. He has Bolsonaro’s ear. And he lives in rural Virginia.|language=en-US|work=Washington Post|url=https://www.washingtonpost.com/world/the_americas/hes-the-rush-limbaugh-of-brazil-he-has-bolsonaros-ear-and-he-lives-in-rural-virginia/2019/07/14/4f73dee2-8ac4-11e9-8f69-a2795fca3343_story.html|access-date=2020-10-05|issn=0190-8286}}</ref><ref>{{Cite web|last=Teitelbaum|first=Benjamin|date=2020-10-08|title=The rise of the traditionalists: how a mystical doctrine is reshaping the right|url=https://www.newstatesman.com/world/2020/10/rise-traditionalists-how-mystical-doctrine-reshaping-right|url-status=live|archive-url=|archive-date=|access-date=2020-10-08|website=New Statesman|language=en}}</ref><ref>{{Cite web|last=John Fowler|first=Mayhill|date=|title=Sleeping Giants Movement Undermines Jair Bolsonaro's Guru's Disinformation Web|url=https://www.offthebus.net/2020/08/19/sleeping-giants-movement-undermines-jair-bolsonaros-gurus-disinformation-web/|url-status=live|archive-url=|archive-date=|access-date=2020-11-07|website=Off The Bus|language=en-US}}</ref> Also in Brazil the

he group was investigated by country's Federal Police.<ref>{{Cite web|last=Fleck|first=Giovana|date=2020-11-11|title=Global Voices - Four ways Brazilians turned to social media to question racism and corruption|url=https://globalvoices.org/2020/11/11/four-ways-brazilians-turned-to-social-media-to-question-racism-and-corruption/|url-status=live|archive-url=|archive-date=|access-date=2020-11-23|website=Global Voices|language=en}}</ref>the


== See also ==
== See also ==

Revision as of 23:12, 23 November 2020

This article is about the internet activism initiative. For other uses, see Sleeping Giant.

Sleeping Giants is a liberal[1] social media activism organization aiming to persuade companies to remove advertisements from conservative news outlets.[2] The campaign started in November 2016,[3] shortly after Donald Trump's victory in the 2016 United States presidential election, with the launch of a Twitter account aiming to boycott Breitbart News.[4][5] The first tweet targeted personal finance company SoFi.[3] Most tweets on the account are messages to companies advertising on Breitbart. Of these, most are retweets from other accounts.

The campaign operated anonymously until The Daily Caller identified freelance copywriter Nandini Jammi as a co-founder with Matt Rivitz.[6] Shortly afterward, a New York Times profile of Rivitz and with freelance copywriter and marketing consult Nandini Jammi, said the two ran the campaign's Twitter account "along with other still anonymous contributors."[7] Other reports identified Jammi as "co-founder."[8] Jammi has since left Sleeping Giants, saying that Rivitz "gaslighted me out of the movement we built together."[9]

Campaign

The organization primarily operates from its Twitter account, and also has a Facebook account. It has regional Twitter accounts for Australia, Belgium, Brazil, Canada, Finland, France, Germany, Italy, the Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, and the United Kingdom.

As of February 2017, 820 companies had joined the campaign and stopped advertising on Breitbart News, according to statistics provided by the organization.[3] By May 2017, thousands of advertisers had stopped advertising with Breitbart.[5]

The list of advertisers includes Allstate, AT&T, Autodesk, BMW, Deutsche Telekom, HP Inc., Kellogg's, Lenovo, Lyft, Visa, Vimeo, Nest, and Warby Parker.[10][3][11][12] The Canadian government also stopped advertising on Breitbart News after declaring that its contents "did not align with the Government’s Code of Value and Ethics". Sleeping Giants' strategy combines traditional approaches to pressure advertisers with direct online activism, aiming to recruit and mobilize a large population of social media users. According to Slate, Sleeping Giants' strategy is similar to the one adopted in 2014 by the Gamergate movement against Gawker Media.[13]

Breitbart News responded to the response to the initiative by Kellogg's with a campaign to boycott its products.[12][14]

Other campaigns

Sleeping Giants was involved in the campaign pressuring advertisers to drop The O'Reilly Factor after the discovery of five sexual harassment settlements by host Bill O'Reilly and Fox News, which resulted in the show's cancellation.[15]

Since May 2017, the Canadian section has used the same methods to persuade advertisers to remove ads from the Canadian conservative news outlet The Rebel Media.[16][17]

The French section also campaigns in a similar manner with regard to the French far-right website Boulevard Voltaire.[18]

In Brazil, Sleeping Giants gained traction[19] against Jornal da Cidade On-line, Conexão Política and Brasil Sem Medo, far-right and fake news outlets which support Jair Bolsonaro.[20] They also tried to defund Olavo de Carvalho's YouTube channel and online courses. Consequently PayPal decided to remove their services from Carvalho's online seminars[21] upon violations of their terms and conditions of use due to his inflammatory rhetoric, polemic remarks and hate speech.[22][23][24] Also in Brazil the

he group was investigated by country's Federal Police.[25]the

See also

References

  1. ^ Sommer, Will (March 19, 2020). "Twitter Suspends Conservative Huckster Jack Burkman Over Coronavirus Disinfo". The Daily Beast. Retrieved March 20, 2020.
  2. ^ Farhi, Paul (September 22, 2017). "The mysterious group that's picking Breitbart apart, one tweet at a time". Washington Post. ISSN 0190-8286. Retrieved October 5, 2020.
  3. ^ a b c d Kerr, Dara (February 3, 2017). "Tech companies' newest cause celebre? Boycott Breitbart". CNET. Retrieved November 21, 2018.
  4. ^ Kennedy, Pagan (January 7, 2017). "How to Destroy the Business Model of Breitbart and Fake News". The New York Times. ISSN 0362-4331. Retrieved November 21, 2018.
  5. ^ a b Kramer, Mattea (May 23, 2017). "These Protesters Are Hitting Trump Where It Actually Hurts". The Nation. ISSN 0027-8378. Retrieved November 21, 2018.
  6. ^ Jammi, Nandini (July 9, 2020). "I'm leaving Sleeping Giants, but not because I want to". Medium. Retrieved July 9, 2020.
  7. ^ Sapna Maheshwari. "Revealed: The People Behind an Anti-Breitbart Twitter Account". The New York Times. Retrieved July 9, 2020.
  8. ^ Swant, Marty. "As Civil Rights Groups Ask Marketers To Boycott Facebook, Outdoor Brands Pause Spending". Forbes. Retrieved July 10, 2020.
  9. ^ Jammi, Nandini (July 9, 2020). "I'm leaving Sleeping Giants, but not because I want to". Medium. Retrieved July 10, 2020.
  10. ^ Quittner, Jeremy (February 9, 2017). "Shopify Won't Remove Breitbart's Online Shop, Claiming Free Speech". Fortune.com. Retrieved November 21, 2018.
  11. ^ Guaglione, Sara (February 3, 2017). "Various Companies, Canadian Government Pull Ads From 'Breitbart News'". MediaPost. Retrieved November 21, 2018.
  12. ^ a b Perlberg, Steven (December 1, 2016). "Breitbart Takes Aim at Kellogg in Ad Dispute". Wall Street Journal. ISSN 0099-9660. Retrieved November 21, 2018.
  13. ^ Nwanevu, Osita (December 14, 2016). ""Sleeping Giants" Is Borrowing Gamergate's Tactics to Attack Breitbart". Slate. ISSN 1091-2339. Retrieved November 21, 2018.
  14. ^ Woolf, Nicky (November 30, 2016). "Breitbart declares war on Kellogg's after cereal brand pulls advertising from site". The Guardian. ISSN 0261-3077. Retrieved November 21, 2018.
  15. ^ Pierson, David (April 21, 2017). "How a social media campaign helped drive Bill O'Reilly out of Fox News". Los Angeles Times. Retrieved November 21, 2018.
  16. ^ Tencer, Daniel (August 17, 2017). "Rebel Media Has Lost 300 Advertisers In Past 3 Months: Group". Huffington Post. Retrieved November 21, 2018.
  17. ^ Since renamed Rebel News
  18. ^ Jeanticou, Romain (August 30, 2017). "Boulevard Voltaire, le site fondé par Robert Ménard, lâché par ses annonceurs" (in French). Retrieved November 21, 2018.
  19. ^ Mann, Richard (May 24, 2020). "Rapidly Growing, Sleeping Giants Movement Annoys Bolsonarist Shock Troops". The Rio Times. Retrieved September 20, 2020.
  20. ^ Tsavkko, Raphael; Garcia (June 19, 2020). "Anonymous Twitter accounts in Brazil are pressuring advertisers to drop conservative media campaigns". Business Insider. Retrieved September 17, 2020.{{cite web}}: CS1 maint: url-status (link)
  21. ^ Fogel, Benjamin (August 7, 2020). "PayPal blocks Olavo de Carvalho in latest blow for far-right ideologue". The Brazilian Report. Retrieved September 17, 2020.{{cite web}}: CS1 maint: url-status (link)
  22. ^ McCoy, Terrence. "He's the Rush Limbaugh of Brazil. He has Bolsonaro's ear. And he lives in rural Virginia". Washington Post. ISSN 0190-8286. Retrieved October 5, 2020.
  23. ^ Teitelbaum, Benjamin (October 8, 2020). "The rise of the traditionalists: how a mystical doctrine is reshaping the right". New Statesman. Retrieved October 8, 2020.{{cite web}}: CS1 maint: url-status (link)
  24. ^ John Fowler, Mayhill. "Sleeping Giants Movement Undermines Jair Bolsonaro's Guru's Disinformation Web". Off The Bus. Retrieved November 7, 2020.{{cite web}}: CS1 maint: url-status (link)
  25. ^ Fleck, Giovana (November 11, 2020). "Global Voices - Four ways Brazilians turned to social media to question racism and corruption". Global Voices. Retrieved November 23, 2020.{{cite web}}: CS1 maint: url-status (link)
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