LifeStyles Condoms: Difference between revisions
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==Advertising and marketing== |
==Advertising and marketing== |
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In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it," to directly confront the [[AIDS]] epidemic.<ref>{{cite news |
In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it," to directly confront the [[AIDS]] epidemic.<ref>{{cite news |title=Condom Makers Change Approach |url=https://www.nytimes.com/1988/08/08/business/condom-makers-change-approach.html?src=pm |quote=Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. ''I'll do a lot for love, but I'm not ready to die for it,'' a sober woman said in the ads for the company's Lifestyles condoms. ... |newspaper=[[New York Times]] |date=August 8, 1988 |accessdate=2011-09-27 }}</ref> |
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In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.<ref>{{cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AASB&p_theme=aasb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EA25E4EA5631B7C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|title=4 TV stations begin running advertisements for condoms|last=Associated Press |date=October 18, 1996|work= Austin American-Statesman |page=D8|accessdate=12 February 2010|location=Austin, Texas}}</ref> |
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.<ref>{{cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AASB&p_theme=aasb&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EA25E4EA5631B7C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|title=4 TV stations begin running advertisements for condoms|last=Associated Press |date=October 18, 1996|work= Austin American-Statesman |page=D8|accessdate=12 February 2010|location=Austin, Texas}}</ref> |
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Revision as of 12:36, 6 December 2020
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| Product type | Condom |
|---|---|
| Owner | Humanwell Healthcare & CITIC Capital |
| Country | China |
| Introduced | 1905 |
| Website | http://www.lifestyles.com/ |
LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2018, Ansell sold their Condom business to a Chinese consortium for over $800m. Lifestyles and all other Ansell affiliated condom brands (see below) are Chinese owned.
Advertising and marketing
In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it," to directly confront the AIDS epidemic.[1]
In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[2]
Product line
- LifeStyles Skyn Condoms
- LifeStyles X2 Lubricated Condoms
- LifeStyles Ultra Thin Condoms
- LifeStyles Ultra Sensitive Condoms
- LifeStyles Ultra Sensitive Lubricated Condoms
- LifeStyles Ultra Lube Plus Condoms
- LifeStyles Ultra Lubricated Condoms
- LifeStyles Pleasure Tripped Condoms
- LifeStyles Ribbed Pleasure Condoms
- LifeStyles Sheer Pleasure Condoms
- LifeStyles Warming Pleasure Condoms
- LifeStyles His n' Her Pleasure Condoms
- LifeStyles Triple Pleasure 3-in-1 Condoms
- LifeStyles MEGA Condoms
- LifeStyles Studded Condoms
- LifeStyles Flavors/Colors Condoms
- LifeStyles Snugger Fit Condoms
- LifeStyles Condom Discs
- LifeStyles Classic Collection of Condoms
- LifeStyles Condom Pleasure Pack
- LifeStyles Premier Collection Lubricated Condoms
- LifeStyles Sensual Kit
- LifeStyles Ultra Ribbed Condom N' Ring Kit
References
- ^ "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27.
Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
- ^ Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.
External links
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