Emerge Commerce: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| name = EMERGE Commerce |
| name = EMERGE Commerce Ltd. |
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| logo = Emerge Commerce logo.png |
| logo = Emerge Commerce logo.png |
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| type = [[Private company|Private]] |
| type = [[Private company|Private]] |
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| website = {{url|https://emerge-commerce.com}} |
| website = {{url|https://emerge-commerce.com}} |
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}} |
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'''EMERGE Commerce |
'''EMERGE Commerce Ltd.''' (formerly '''Transformational Capital''') is a North American acquirer and operator of niche e-commerce brands with 2M members founded by [[Ghassan Halazon]] which operates four sites.<ref>{{Cite news|url=https://techvibes.com/2016/12/13/transformational-capital-distressed-ecommerce-brands|title=Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands|last=Serebrin|first=Jacob|date=13 December 2016|work=Techvibes|access-date=24 December 2017}}</ref> The sites operate as a one stop-shop for offers on golf, groceries, essentials, staycations, family activities, and retailer coupons. The Company is headquartered in Toronto, Canada. |
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== Brands == |
== Brands == |
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Revision as of 22:35, 8 December 2020
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| Formerly | Transformation Capital |
|---|---|
| Company type | Private |
| Industry | E-commerce |
| Founded | 2015 |
| Founders | Ghassan Halazon, Fazal Khaishgi, Jonson Sun, Drew Green, Kia Besharat |
| Headquarters | Toronto, Ontario |
Areas served | Canada, United States |
| Brands | UnderPar, WagJag, Buytopia.ca, Shop.ca |
Number of employees | 37 |
| Website | emerge-commerce |
EMERGE Commerce Ltd. (formerly Transformational Capital) is a North American acquirer and operator of niche e-commerce brands with 2M members founded by Ghassan Halazon which operates four sites.[1] The sites operate as a one stop-shop for offers on golf, groceries, essentials, staycations, family activities, and retailer coupons. The Company is headquartered in Toronto, Canada.
Brands
UnderPar.com and JustGolfStuff.ca
In November 2019, EMERGE Commerce Inc. acquired UnderPar (UnderPar.com and JustGolfStuff.ca) for $12 million, which was its biggest acquisition to date. It is based in Toronto with an office in San Diego.[2]
WagJag
WagJag (Wagjag.com) is a deal-of-the-day site which operates in nine Canadian provinces and the largest local deals player in Ontario.[3] Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by Metroland Media Group, a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.[4]
Buytopia.ca
Buytopia is a deal-of-the-day site founded by Michele Romanow.[5] Buytopia's team previously sold their grocery cashback app to Groupon in 2014.
Shop.ca
Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent.[6] As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via legal restructuring and re-launched Shop.ca as a Content & Coupons marketing platform [7]
References
- ^ Serebrin, Jacob (13 December 2016). "Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands". Techvibes. Retrieved 24 December 2017.
- ^ McClelland, Colin (November 22, 2019). "Online shopping promotion company Emerge buys UnderPar golf promotor | Financial Post". Financial Post. Retrieved November 26, 2019.
- ^ Banerjee, Preet (12 October 2010). "The best of the deal-a-day sites". The Globe and Mail. Retrieved 24 December 2017.
- ^ Hasham, Alyshah (23 February 2012). "Groupon and other group buying sites such as WagJag and LivingSocial benefit from consumer "herd mentality": study". Toronto Star. Retrieved 24 December 2017.
- ^ Toneguzzi, Mario (25 March 2015). "Minhas, Romanow to join CBC's Dragons Den". Calgary Herald. Retrieved 24 December 2017.
- ^ Braga, Matthew (5 January 2017). "The inside story of Shop.ca's failed e-commerce revolution". Canadian Business. Retrieved 24 December 2017.
- ^ Soltys, Douglas (14 July 2016). "Shop.ca's Assets to be sold to Transformational Capital, Amount not enough to Fully Repay Creditors". BetaKit. Retrieved 24 December 2017.