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Add citation needed for "National Beverage Corp.'s first energy drink" claim
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The drinks come in more than 15 flavors (the source indicates both 15 and 17 flavors), including some [[sugar-free]] versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.<ref>{{cite web|url=http://www.nationalbeverage.com/products/rip-it/|title=Rip It {{!}} National Beverage Corp.|publisher=National Beverage Corp.|accessdate=2017-04-13}}</ref> A second source mentions 13 flavors not including sugar free varieties.<ref name=":2">{{cite web|title=Rip It Energy Fuel|url=http://www.shastafoodservice.com/products/rip-it.php|url-status=live|accessdate=2017-05-05|publisher=Shasta Foodservice|quote=Rip It Energy Fuel has been thriving since 2004}}</ref>
The drinks come in more than 15 flavors (the source indicates both 15 and 17 flavors), including some [[sugar-free]] versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.<ref>{{cite web|url=http://www.nationalbeverage.com/products/rip-it/|title=Rip It {{!}} National Beverage Corp.|publisher=National Beverage Corp.|accessdate=2017-04-13}}</ref> A second source mentions 13 flavors not including sugar free varieties.<ref name=":2">{{cite web|title=Rip It Energy Fuel|url=http://www.shastafoodservice.com/products/rip-it.php|url-status=live|accessdate=2017-05-05|publisher=Shasta Foodservice|quote=Rip It Energy Fuel has been thriving since 2004}}</ref>


Marketed as "energy fuel at a price you can swallow,"<ref name=":1" /> the drink contains 160% daily value of [[vitamin C]], 240% daily value of [[vitamin B6|vitamin B<sub>6</sub>]], and 830% daily value of [[vitamin B12|vitamin B<sub>12</sub>]] per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains [[taurine]], [[caffeine]], [[inositol]], and [[guarana]] seed extract. Sugar-free versions contain [[sucralose]] and [[acesulfame potassium]].<ref>{{cite web|title=Rip It Review &#124; How It works, Pros/Cons, In-Depth Reviews|url=http://www.dietspotlight.com/rip-it-review/|url-status=dead|accessdate=2012-02-16|publisher=Dietspotlight.com}}</ref> Rip It drinks average about 160&nbsp;mg of caffeine from all sources per 16 oz. serving according to product packaging (purchase date: 2020-11-24). A 16-oz can of Lemoan'r flavor has 204&nbsp;mg of caffeine.<ref>{{cite web|url=https://www.caffeineinformer.com/caffeine-content/rip-it-energy-drink |title=Caffeine in Rip It Energy Drink |publisher=caffeineinformer |date= |accessdate=2017-03-31}}</ref> In the [[United States]], the drink has been referred to as a "bare-budget option", often costing $1 per can.<ref name=":0" />
Marketed as "energy fuel at a price you can swallow,"<ref name=":1" /> Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the [[United States]].<ref name=":0" /> The drink contains 160% daily value of [[vitamin C]], 240% daily value of [[vitamin B6|vitamin B<sub>6</sub>]], and 830% daily value of [[vitamin B12|vitamin B<sub>12</sub>]] per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains [[taurine]], [[caffeine]], [[inositol]], and [[guarana]] seed extract. Sugar-free versions contain [[sucralose]] and [[acesulfame potassium]].<ref>{{cite web|title=Rip It Review &#124; How It works, Pros/Cons, In-Depth Reviews|url=http://www.dietspotlight.com/rip-it-review/|url-status=dead|accessdate=2012-02-16|publisher=Dietspotlight.com}}</ref> Rip It drinks average about 160&nbsp;mg of caffeine from all sources per 16 oz. serving according to product packaging (purchase date: 2020-11-24). A 16-oz can of ''Lemoan'r'' flavor has 204&nbsp;mg of caffeine.<ref>{{cite web|url=https://www.caffeineinformer.com/caffeine-content/rip-it-energy-drink |title=Caffeine in Rip It Energy Drink |publisher=caffeineinformer |date= |accessdate=2017-03-31}}</ref>


The brand sponsors the 100Talk Podcast,<ref>{{Cite web|date=2020-06-26|title=100talkpod tweet|url=https://twitter.com/100talkpod/status/1276385815770337285|url-status=live|access-date=2020-12-21|website=[[Twitter]]}}</ref> [[Olympic Games|Olympic]] champion [[alpine skier]] [[Julia Mancuso]]<ref>{{Cite web|date=2010-04-10|title=Julia Mancuso|url=http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|url-status=dead|archive-url=https://web.archive.org/web/20100410132237/http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|archive-date=2010-04-10|access-date=2020-12-21|website=The Official Site of the U.S. Ski Team}}</ref> and the No. 16 car in the [[Automobile Racing Club of America]] driven by [[Joey Coulter]] in 2012.<ref>{{cite web|date=2010-04-20|title=Joey Coulter Ready to Rip It Up at Talladega|url=http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|url-status=dead|archive-url=https://web.archive.org/web/20110723022517/http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|archive-date=2011-07-23|accessdate=2011-07-23|website=catchfence.com}}</ref>
The brand sponsors the 100Talk Podcast,<ref>{{Cite web|date=2020-06-26|title=100talkpod tweet|url=https://twitter.com/100talkpod/status/1276385815770337285|url-status=live|access-date=2020-12-21|website=[[Twitter]]}}</ref> [[Olympic Games|Olympic]] champion [[alpine skier]] [[Julia Mancuso]]<ref>{{Cite web|date=2010-04-10|title=Julia Mancuso|url=http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|url-status=dead|archive-url=https://web.archive.org/web/20100410132237/http://www.usskiteam.com/alpine/athletes/athlete?athleteId=1046|archive-date=2010-04-10|access-date=2020-12-21|website=The Official Site of the U.S. Ski Team}}</ref> and the No. 16 car in the [[Automobile Racing Club of America]] driven by [[Joey Coulter]] in 2012.<ref>{{cite web|date=2010-04-20|title=Joey Coulter Ready to Rip It Up at Talladega|url=http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|url-status=dead|archive-url=https://web.archive.org/web/20110723022517/http://www.catchfence.com/2010/arca/04/20/joey-coulter-ready-to-rip-it-up-at-talladega/|archive-date=2011-07-23|accessdate=2011-07-23|website=catchfence.com}}</ref>

Revision as of 10:53, 21 December 2020

This article is about the energy drink. For the fictional character, see Rip It (G.I. Joe). For the song, see Rip It! For the macOS DVD ripper, see Ripit. For the Linux command-line CD ripper, see ripit.
Rip It
TypeEnergy drink
ManufacturerNational Beverage Corp.
Country of origin United States
Introduced2004
Variants3-way (blackberry, strawberry, blueberry mix),

A'tomic Pom, Citrus X*, Frick-Bomb* (pineapple and mixed fruit, now called F-bomb), G-Force* (grape), Le-MOAN'R (raspberry lemonade), Lime Wrecker, POO-TIN POWER (coconut mango), Power (pomegranate), Red Zone (strawberry), Sting-Er Mo, Tribute (Active Mandarin/Live Wild Lime), Tribute Cherry/Lime, Tribute C.Y.P.-X (orange creamsicle), FREEK (blood orange) energy shot, CODE BLUE (raspberry, blueberry mix) energy shot

*also available sugar-free
Websiteripitenergy.com

Rip It is an energy drink that is produced and distributed by National Beverage Corp.[1], maker of Shasta, Faygo, and La Croix. It was introduced in 2004[2][3] and is National Beverage Corp.'s first energy drink.[citation needed]

The drinks come in more than 15 flavors (the source indicates both 15 and 17 flavors), including some sugar-free versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.[4] A second source mentions 13 flavors not including sugar free varieties.[3]

Marketed as "energy fuel at a price you can swallow,"[2] Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the United States.[5] The drink contains 160% daily value of vitamin C, 240% daily value of vitamin B6, and 830% daily value of vitamin B12 per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[6] Rip It drinks average about 160 mg of caffeine from all sources per 16 oz. serving according to product packaging (purchase date: 2020-11-24). A 16-oz can of Lemoan'r flavor has 204 mg of caffeine.[7]

The brand sponsors the 100Talk Podcast,[8] Olympic champion alpine skier Julia Mancuso[9] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[10]

The drink is popular and widely consumed by U.S. forces in Afghanistan and Iraq.[11][12][13] In a 2016 interview, an Army Staff Sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".[5]

References

  1. ^ "Corporate". Rip It Energy Fuel offical website. Retrieved 2020-12-21. Rip It Energy Fuel is part of the National Beverage family of brands{{cite web}}: CS1 maint: url-status (link)
  2. ^ a b "Rip It Energy Fuel Details". bevNET.com Brand Database. Archived from the original on 2020-12-21. Retrieved 2020-12-21. Rip it Energy Fuel brand established in 2004 […] the core brand's message "energy fuel at a price you can swallow"
  3. ^ a b "Rip It Energy Fuel". Shasta Foodservice. Retrieved 2017-05-05. Rip It Energy Fuel has been thriving since 2004{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Rip It | National Beverage Corp". National Beverage Corp. Retrieved 2017-04-13.
  5. ^ a b Fulton, Wil (2016-08-12). "How an Energy Drink You've Never Heard Of Took Over the US Military". Thrillist. Retrieved 2018-05-07. over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per can{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Rip It Review | How It works, Pros/Cons, In-Depth Reviews". Dietspotlight.com. Retrieved 2012-02-16.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "Caffeine in Rip It Energy Drink". caffeineinformer. Retrieved 2017-03-31.
  8. ^ "100talkpod tweet". Twitter. 2020-06-26. Retrieved 2020-12-21.{{cite web}}: CS1 maint: url-status (link)
  9. ^ "Julia Mancuso". The Official Site of the U.S. Ski Team. 2010-04-10. Archived from the original on 2010-04-10. Retrieved 2020-12-21.
  10. ^ "Joey Coulter Ready to Rip It Up at Talladega". catchfence.com. 2010-04-20. Archived from the original on 2011-07-23. Retrieved 2011-07-23.
  11. ^ Memmott, Mark (2009-06-26). "In Afghanistan: Coffee; Rip Its; And Tobacco : The Two-Way". NPR. Retrieved 2012-02-16.
  12. ^ Tyson, Ann Scott (2009-05-22). "Generals Find Suicide a Frustrating Enemy". Washingtonpost.com. Retrieved 2012-02-16.
  13. ^ Rossen, Jake (2016-04-21). "How Rip It Became the Unofficial Drink of the U.S. Military". vanwinkles.com. Archived from the original on 2016-04-25. Retrieved 2017-01-31.


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