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Suitsupply

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Suitsupply B.V.
IndustryFashion/Apparel
FoundedAmsterdam, Netherlands (2000)
FounderFokke de Jong
Headquarters
Amsterdam
,
Netherlands
Number of locations
100 (2018)
Area served
Worldwide
ProductsMenswear
WebsiteOfficial website
A brand label on the inside of a Suitsupply dress shirt

Suitsupply is a Dutch men's suit and fashion brand founded in 2000 by Fokke de Jong in Amsterdam.[1][2] Suitsupply is a vertically integrated company.[1][2][3] Suitsupply is a member of the Fair Wear Foundation (FWF) and uses fabrics sourced from Italian mills including Vitale Barberis Canonico and Reda.[3] Its suits are made in China.[4]

History

Fokke de Jong ran the company from his dorm room in 2000. Currently, he is the CEO of the privately held company. Suitsupply's first store outside the Netherlands opened in Antwerp in 2007, and in the same year, a store was opened on Vigo Street, London.[5]

Suitsupply's headquarters are located in Amsterdam; they also have offices in New York City, Dallas, and Shanghai. Suitsupply has an online store and brick-and-mortar stores in countries including Australia, Belarus, Denmark, China, Finland, the Netherlands, Belgium, Germany, Italy, Latvia, Lithuania, Mexico, United Kingdom, Canada, Russia, Singapore, Spain, Sweden, Switzerland, France, and the United States.[6]

In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019[7]).[8][9] In their own words, "this decrease was caused due to the closure of the shops and the cancellation of parties as a result of the ongoing corona crisis."[10]

Awards and honors

Suitsupply was named among the best suits in New York City by New York Magazine in 2012,[11] and among the best new menswear stores by GQ Magazine in 2011.[12] The Wall Street Journal reported in 2011 that a Giorgio Armani suit priced at $3,625 matched the quality of a Suitsupply suit priced at $614.[13]

Fashion industry insider Tim Gunn named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for Elle Decor.[14]

Suitsupply Chicago Store on Rush Street

Marketing campaigns

Suitsupply is known for its sexually-charged photography and ad campaigns.[15][16] Carli Hermes has been shooting all the Suitsupply campaigns since 2004. Some photos from the Shameless campaign had to be removed from a London Suitsupply shop,[17][18] and images from the same campaign at Westfield London were criticized because they were displayed where they can be easily seen by children.[19]

According to a ruling by the Belgian advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and Facebook page for portraying the female model as a sex object or as submissive to the male model.[20]

The Ambition and Not Dressing Women campaigns also courted controversy. For the 2012 Fall/Winter look-book campaign the Lunch atop a Skyscraper photograph shot by Charles Ebbets was a source of inspiration[21] and the images were shot against the skyline of New York City.

The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on social media.[22]

Collaborations

Suitsupply is the official supplier of the Dutch Olympic team[23] and was named the best Olympic opening ceremony outfit in the 2012 London Olympics by Yahoo Sports.[24][25][26] Suitsupply dressed Dutch Olympic athletes for Beijing 2008, Vancouver 2010, London 2012, and Rio 2016.[27]

In 2009 Suitsupply's collection featured pocket squares made of Liberty of London fabrics. Suitsupply collaborated with UNIS on a capsule collection in 2010, as well as with Mackentosh and Lavenham.[citation needed] Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker, for a capsule collection of six shoes in 2012.

References

  1. ^ a b "Start-up: Suitsupply - CNBC Business". web.archive.org. 2012-01-06. Archived from the original on 2012-01-06. Retrieved 2022-10-21.
  2. ^ a b "Suitsupply: High-end men's suits with a low price tag". web.archive.org. 2013-10-16. Archived from the original on 2013-10-16. Retrieved 2022-10-21.
  3. ^ a b "Fashion 360 Magazine | Suitsupply". web.archive.org. 2014-06-14. Retrieved 2022-10-21.
  4. ^ bloomberg.com Suitsupply: The 60-Minute Makeover Drake Bennett, November 7, 2013
  5. ^ Hendriksz, Vivian (2018-03-05). "Suitsupply's History - How Fokke de Jong created the most 'controversial' suit brand". FashionUnited. Retrieved 2022-10-29.
  6. ^ suitsupply.com Store locator
  7. ^ "SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  8. ^ "Suitsupply CEO says business bounces back fast after reopening". Fortune. Retrieved 2022-10-21.
  9. ^ "SuitSupply, almost break-even, finds new capital". RetailDetail EU. 2020-07-28. Retrieved 2022-10-21.
  10. ^ Wouda, Door Tom (2021-08-18). "Extreme kleerscheuren Suitsupply door coronacrisis: gigaverlies van €110 miljoen in 2020". Quote (in Dutch). Retrieved 2022-07-22.
  11. ^ New York Magazine, 2012 Best of New York
  12. ^ GQ Magazine 2011 best new menswear stores
  13. ^ NASSAUER, Sarah. "A Hard-Working Suit: The New Sweet Spot Is $500 to $700; They Don't Look Cheap, or Like Dad's". The Wall Street Journal.
  14. ^ Ingrid Abramovitch, Shortlist: Tim Gunn, Elle Decor, 10 Sept 2012
  15. ^ "Yahoo is part of the Yahoo family of brands". consent.yahoo.com. Retrieved 2022-10-29.
  16. ^ "Dutch fashion firm under fire over window display". the Guardian. 2010-11-17. Retrieved 2022-10-29.
  17. ^ "'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010.
  18. ^ Shameless campaign
  19. ^ Caroline Davies, Dutch fashion firm under fire over window display The Guardian 17 November 2010
  20. ^ JEP.be Decision
  21. ^ GQ.com Suitsupply 2012 Fall/Winter lookbook
  22. ^ Suitsupply is getting slammed on social media for sexist ads Hilary Milnes, February 25, 2016
  23. ^ skimbacolifestyle.com 2012
  24. ^ Best Dressed Yahoo Sports
  25. ^ GQ Olympic Style: Suitsupply's Dapper Dutchmen 2012/07
  26. ^ "Opening Ceremony Uniforms at the London Olympics". The New York Times. 27 July 2012.
  27. ^ suitsupply.com 2016 Olympics Collection
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