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ESPN Classic

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For the Canadian channel of the same name, see ESPN Classic (Canadian TV channel). For the defunct European channel, see ESPN Classic (European TV channel).

ESPN Classic
CountryUnited States
Broadcast areaNationwide
HeadquartersBristol, Connecticut
Programming
Language(s)English
Picture format480i (SDTV)
Ownership
OwnerESPN Inc.
(The Walt Disney Company (80%)
Hearst Communications (20%))
Sister channels
History
LaunchedMay 6, 1995; 29 years ago (1995-05-06)
ClosedDecember 31, 2021; 2 years ago (2021-12-31)
Former namesClassic Sports Network (1995–1997)
Links
WebsiteESPN Classic
ESPN Classic (Europe)

ESPN Classic was an American multinational pay television network owned by ESPN Inc., a joint venture between The Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns 20%).

The channel was originally launched as the Classic Sports Network in 1995, and was acquired by ESPN in 1997. The network originally focused on carrying classic sporting events, other programs and documentaries, and live specials (such as the Baseball Hall of Fame induction ceremony) focusing on sports history.

By the 2010s, due to the increasing number of sport-, league-, and college conference-specific networks that had assumed rights to the archive and live content that was historically aired by ESPN Classic, a larger amount of programming was devoted to archive content whose rights were owned by ESPN outright, reruns of recent events from ESPN's networks, as well as ESPN original documentaries, and overflow coverage of events from other ESPN networks.

In 2014, ESPN began to phase out ESPN Classic as a linear service, and transition it to a branded video on-demand offering. A number of major providers, such as AT&T, Altice USA, Comcast, and Verizon Fios dropped ESPN Classic in the years that followed. Due to this change in format, ESPNews and ESPN's digital platforms have supplanted its role as an overflow service. In 2021, media reports indicated that the channel would close at the end of the year, and it did so in the late hours of December 31, 2021.

History

The channel was launched on May 6, 1995, as the Classic Sports Network. The Post-Newsweek Cable (now Sparklight) system in Ada, Oklahoma, with 6,500 subscribers at the time of CSN's launch, was the first cable provider to carry the network. CSN was founded by Brian Bedol and Steve Greenberg (son of Hank Greenberg), both of whom went on to launch College Sports Television (now CBS Sports Network)), with partial funding from Allen & Company. In 1997, ESPN, Inc. purchased Classic Sports Network for $175 million,[1] and relaunched it as ESPN Classic the following year. Throughout its history, dating back to its existence as Classic Sports Network, the channel's logo has incorporated a stylized silhouette intending to resemble a boxer.

In February 2008, The Wall Street Journal reported that NFL Network chief executive Steve Bornstein had been in "high-level discussions" with NFL and Disney executives including CEO Robert Iger and NFL Commissioner Roger Goodell. An analyst quoted in the report suggested a merger of NFL Network with ESPN Classic due to the latter's wide distribution on expanded basic cable tiers.[2]

On August 4, 2009, Dish Network filed a federal lawsuit against ESPN for $1 million, alleging that the network breached its contract by not extending the same contractual term of carriage that ESPN provided to Comcast and DirecTV for ESPNU and ESPN Classic. The lawsuit claimed that ESPN violated the "Most Favored Nations" clause.[3] The following day, representatives for ESPN announced in a press release that the company would fight the lawsuit, stating: "We have repeatedly advised Dish that we are in full compliance with our agreement and have offered them a distribution opportunity with respect to ESPNU and ESPN Classic consistent with the rest of the industry. We will not renegotiate settled contracts and will vigorously defend this legal action, the apparent sole purpose of which is to get a better deal."[4]

Carriage

On October 1, 2014, ESPN Classic began a gradual transition into a video on demand-only service, with Dish Network becoming the first to discontinue carriage of the linear channel and carry it as a VOD service on that date. Other providers followed suit in the years that followed.[5] In December 2017, cable companies Comcast Xfinity and Altice USA dropped the ESPN Classic linear channel from their TV lineups.[6] On February 4, 2019, Verizon FiOS removed the channel from the lineup. Spectrum, as part of their newest Disney agreement approved in August 2019, began dropping ESPN Classic from their systems on October 15, 2019.[7] On November 4, 2019, Cox Communications removed it from their lineup. On November 30, 2019, DirecTV and AT&T U-verse removed the network from their lineup as the contract for carriage expired without renewal after resolving a dispute earlier in the year with The Walt Disney Company.[8] Atlantic Broadband dropped ESPN Classic from all of its systems on September 1, 2021.[9]

Closure

On November 4, 2021, John Ourand of Sports Business Journal reported that Disney had informed cable and satellite providers that ESPN Classic, including its associated on-demand service, would close at the end of 2021.[10] The Hollywood Reporter later stated that an ESPN spokesperson confirmed that the network would close on December 31, 2021.[11] Commentary on the channel's demise focused on its small distribution (now down to 2 million households, as compared to the flagship ESPN channel's 85 million homes), and the emergence of YouTube and other internet streaming options (including corporate sibling ESPN+) as compliments to the channel's mission; the emergence of league-specific networks (including sister channels ACC Network, Longhorn Network, and SEC Network, all of which are co-managed by ESPN Inc.) gave the company additional linear outlets for the content that served as ESPN Classic's main programming, rendering the channel redundant.[12][13][14]

The network officially ended distribution at 5:59 a.m. Eastern on January 1, 2022, after a final airing of the Thrilla in Manila, though under Nielsen's definition of a broadcast day,[15] it was considered to have ended on December 31, 2021.[16]

The Canadian version of ESPN Classic, owned by the same Bell/ESPN Inc. consortium that owns the domestic sports multiplex TSN, remains active.

Programming

See also: ESPN significant programming rights

In 2008, as part of a cost-cutting move, ESPN Classic's schedule began to become largely composed of ESPN original programming, highlighting sports such as poker, bowling and boxing, with a decreased emphasis on rebroadcasts of classic major league sporting events (a practice which has, however, been adopted by sports networks associated with a league or individual teams, among other channels). Since 2005, the channel has also frequently broadcast overflow programming from the main ESPN channels, and reruns of ESPN-produced telecasts of recent sporting events that the network has declared an "Instant Classic".

ESPN Classic was the only U.S.-based ESPN network (and one of two Disney-owned cable channels in the U.S., alongside Freeform) that aired infomercials, which ran daily from 6:00 to 7:00 a.m. Eastern Time. As of May 20, 2012, ESPN Classic was the last remaining ESPN-branded network and the only cable channel owned by Disney that does not operate a high definition simulcast feed, due to the majority of its content being vintage footage produced before the existence of high-definition television; outside of specific programming available in widescreen, the channel aired all programming in the 4:3 aspect ratio, and it used the safe area-restricted "BottomLine" sports news ticker previously used by ESPN on ABC broadcasts on sister network ABC until August 2016 when it switched to a 16:9 presentation. It was also the only ESPN network that is not available on the network's WatchESPN app for mobile devices as a live feed, likely due to licensing restrictions for the archival content aired on the channel; the few live events it did carry were otherwise listed as provided by ESPN3 on WatchESPN. The network's VOD component was launched for existing subscribers using Apple TV and Roku devices through WatchESPN on April 28, 2016, likely under a modified license to allow content distribution via that platform.[17]

Older sports programming from the 1990s and earlier has moved almost entirely to league-specific networks including the Big Ten Network, MLB Network, NBA TV, NHL Network, NFL Network, Tennis Channel, or various team-owned regional sports networks. Likewise, archival games from the Southeastern Conference and the University of Texas Longhorns have respectively moved to the ESPN-operated SEC Network and Longhorn Network.

By 2011, ESPN Classic drifted toward a mix of reruns of entertainment series in prime time, and movies (mostly ESPN Films productions and documentaries such as the 30 for 30 series) making up the majority of the channel's weekend schedule. The majority of "classic" sports events in ESPN Classic's program library as of its shutdown are college football and basketball games from the past decade which have not been claimed by conference networks, along with boxing, professional wrestling and bowling events whose copyrights are maintained solely by ESPN.

Broadcasting of live events

The first live event to be shown on ESPN Classic was the implosion of the Kingdome in Seattle in March 2000. By 2005 however, ESPN Classic began to broadcast more live sporting events, such as special "ESPN Classic Live" telecasts of college basketball games that featured veteran commentators and older-styled graphics. Around this time, ESPN Classic also began to be used as an overflow channel for programming that could not be shown on ESPN or ESPN2 due to scheduling conflicts (these have since been moved to ESPNews); these have included additional college football and basketball games, the "ESPN Classic Game of the Week" (a Sunday rebroadcast of an ESPN/ABC-televised college football game from the previous Saturday), IRL events, live coverage of selected HBCU games (especially since the term "classic" is used for special neutral-site HBCU games), and tape-delayed UEFA Champions League soccer games.

Examples of live sporting events broadcast by ESPN Classic due to scheduling overruns on ESPN or ESPN2, include the following from the third quarter of 2007:

Since then, these games or events have been shown live on ESPN Classic:

ESPN Classic also served as the official broadcaster of the annual Baseball Hall of Fame induction ceremony until 2009 (when it moved to MLB Network). On August 25, 2012, ESPN Classic aired an Atlantic League baseball game between the Sugar Land Skeeters and Bridgeport Bluefish; the game featured Major League Baseball legend Roger Clemens as a starting pitcher for the Skeeters.[18] (In 2014, ESPN acquired permanent rights to Skeeters games, but moved the games to its online portal, ESPN3.)

While not a live event, in 2008 ESPN Classic also notably broadcast a previously untelevised college basketball game played on January 23, 2008, between Baylor and Texas A&M, which Baylor won 116–110 in five overtimes. Due to an unlikely set of circumstances, the actual game, held at Reed Arena on the A&M campus, was never televised. ESPN Classic used the feeds from the arena's in-house cameras, normally used to allow highlights to be displayed on Jumbotron screens, and the original play-by-play and commentary from A&M's radio broadcasters to create a complete telecast. The telecast aired on March 5, 2008, on ESPN Classic before the rematch between the two teams at Baylor aired on ESPN2.[19]

ESPN Classic was also used for ESPN's multiple-perspective telecasts under the Full Circle and Megacast brands; in these cases, ESPN Classic carried the "Sounds of the Game" feed, which is broadcast without commentary.

Fan interactive specials

Beginning in the mid-2000s, ESPN Classic aired a series of specials counting down the greatest teams in the history of certain sports, as determined by fan balloting. In March 2006, the 1981-82 North Carolina Tar Heels won the fan poll for best-ever college basketball team, in October 2006, the 1927 New York Yankees won for best Major League Baseball team, and in December 2006, the 1995 Nebraska Cornhuskers won the fan poll for best-ever college football team.[20]

Each of these programs featured expert analysis and live interactive voting online at ESPN.com, with the first votes being cast one week before the scheduled live show and continued balloting online and via text messaging until the end of the show.

Cessation of original programming

On January 14, 2007, Deadspin reported that ESPN Classic would no longer develop or air original programming. It was not immediately clear what would replace such programs;[21] however, it was assumed that shows that were already produced, but not yet aired, would be broadcast at least for a few more months.

Over the next few months, new episodes of Missing Link, Top 5 Reasons You Can't Blame and Ringside aired as scheduled. However, Missing Link was cancelled in June 2007, at which time production was also halted on the other two programs.

List of programs broadcast by ESPN Classic

In pop culture

ESPN Classic was parodied in a recurring series of Saturday Night Live skits. The sketches depicted archived broadcasts of obscure women's sports events from the 1980s such as bowling, weightlifting and curling. The announcers, Pete Twinkle and Greg Stink (played by Jason Sudeikis and Will Forte, respectively), consistently knew nothing about the sports, and instead focused on promoting the absurdly-exaggerated sponsors, which are always women's hygiene products.

References

  1. ^ David Whitford (May 25, 2010). "The king of the sports deal Brandon speer is the man, the myth, the legend". CNNMoney. Archived from the original on May 22, 2010. Retrieved June 2, 2010 – via Fortune.
  2. ^ Larry Barrett (June 21, 2008). "ESPN, NFL Network To Partner: Report". Multichannel News. Retrieved February 27, 2008.
  3. ^ "Dish Sues ESPN Over Classic, ESPNU Carriage Terms - Satellite Operator Alleges Programmer Violated 'Most-Favored Nations' Contract Clause". Multichannel News.
  4. ^ "ESPN: We'll Fight Dish Lawsuit - Sports Programmer Maintains It's In 'Full Compliance' On Carriage Contract For ESPNU, Classic". Multichannel News.
  5. ^ "ESPN Classic becomes on-demand channel on Dish Network". Retrieved October 3, 2014.
  6. ^ "ESPN Classic is history on Xfinity in Connecticut". October 16, 2017.
  7. ^ "IMPORTANT INFORMATION ABOUT YOUR SPECTRUM CHANNEL LINEUP". Chaffee County Times. September 5, 2019. Retrieved September 7, 2019.
  8. ^ "AT&T TV Promise - DIRECTV, DIRECTV NOW, U-verse". tvpromise.att.com. Retrieved November 1, 2019.
  9. ^ Channel lineup. "Effective 9/1/2021, ACC Network will be launched on all Atlantic Broadband systems. Check your local listing for channel information. Also, effective 9/1/21 ESPN Classic will no longer be offered." Retrieved October 12, 2021.
  10. ^ "Disney shutting down ESPN Classic on Jan. 1". www.sportsbusinessjournal.com. Retrieved November 4, 2021.
  11. ^ Weprin, Alex (November 4, 2021). "ESPN Classic Channel to Shut Down on Jan. 1". The Hollywood Reporter. Retrieved November 4, 2021.{{cite web}}: CS1 maint: url-status (link)
  12. ^ Jordan Valinsky (November 4, 2021). "ESPN Classic is shutting down next year". CNN. Retrieved November 4, 2021.
  13. ^ ago, Mollie Cahillane8 hours. "Disney Will Finally Shutter Linear Network ESPN Classic". Retrieved November 4, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ^ Cahillane, Mollie. "Disney Will Finally Shutter Linear Network ESPN Classic". Retrieved November 4, 2021.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "Broadcasting Day definition". Coalition for Innovative Media Measurement. Retrieved November 27, 2021.
  16. ^ "HITS - ESPN Classic & NBC Sports Cessation" (Press release). Comcast Technology Solutions/National Cable Television Cooperative. November 22, 2021. Retrieved November 27, 2021.
  17. ^ "ESPN Classic On-Demand Launches on WatchESPN for AppleTV and Roku" (Press release). ESPN, Inc. April 28, 2016. Archived from the original on June 9, 2016. Retrieved May 16, 2016.
  18. ^ "Roger Clemens talks about comeback with independent team". ESPN.com. August 21, 2012. Retrieved August 26, 2012.
  19. ^ "Viewers get to see Baylor-Texas A&M five-overtime game at last". ESPN.com. Associated Press. March 4, 2008. Retrieved March 5, 2008.
  20. ^ "Sports extras". Los Angeles Times. Retrieved May 2, 2010.[dead link‍]
  21. ^ "Espn: ESPN Continues To Axe Things You Probably Don't Watch". Deadspin.com. January 14, 2007.
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