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Levi's

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Levi's logo.
Levi's logo.

Levi's is a brand of riveted denim jeans manufactured by Levi Strauss & Co.

Trivia

In early 2006, Levi Strauss & Co. was the high bidder in an eBay auction for an authentic pair of original Levi's 501 blue jeans, paying around $100,000 for the item (Economist, 2006).

Levi's is currently filing a lawsuit against many Japanese producers of premium selvedge denim such as Samurai and Iron Heart, claiming that their products too closely resemble original "Capital E" Levi's 501 Jeans. Such likenesses are apparent in the styling of the leather back patch and tab on the right rear pocket.[citation needed]

References

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See also