All Sport is a sports drink similar to Gatorade and Powerade. It was created by PepsiCo, as their response to The Coca-Cola Company's Powerade and Stokely-Van Camp's Gatorade, now owned by PepsiCo. All Sport originally was carbonated, but many athletes and consumers objected to this, as it was not consistent with the healthful nature of sports drinks. With PepsiCo's acquisition of the Quaker Oats Company, the makers of Gatorade, in 2001, All Sport was sold off to the The Monarch Beverage Company, of Atlanta, Georgia, and All Sport withdrew from Canada. In 2007, All Sport was purchased by Gary Smith who is currently the Chairman & CEO of All Sport, Inc. based in Austin, Texas. All Sport is a subsidiary of Big Red, Inc. and distributed by the Dr Pepper Snapple Group.
