Almdudler
Almdudler is the brand name of a popular Austrian soft drink. The original Almdudler is a sweetened carbonated beverage made of grape and apple juice concentrates flavored with herbs; its flavor is similar to ginger ale or elderflower cordial but with a somewhat fruitier flavor. Almdudler has been called the "national drink of Austria"[citation needed]. Its popularity in Austria is second only to Coca Cola; 80 million liters of the beverage are produced yearly.
Almdudler was developed in 1957 by Erwin Klein, who derived the name from the then-common phrase auf der Alm dudeln, or, roughly, "singing in the (alpine) meadows". The drink was originally created and marketed as an alternative to alcoholic beverages or as a mixer for alcoholic drinks. It is currently sold in traditional, light (sugar free), "still" (uncarbonated), and "g'spritzt" (mixed with carbonated mineral water) versions; a Radler variety (mixed with beer), is available as "Almradler". In the wine-growing regions of eastern Austria, it is a popular mixer with locally-produced white wine. Also a combination with Rum is very popular.
Almdudler is exported to Switzerland, Germany, Hungary, Belgium, the Netherlands and Australia. It is available in the United States at Jungle Jim's International Market in Fairfield, Ohio .
The slogan of the Almdudler advertising campaign, in the Austro-Bavarian dialect, has become a well known phrase in Austria: Wenn die kan Almdudler hab'n, geh' i wieder ham! (Standard German: Wenn die keinen Almdudler haben, gehe ich wieder heim! English: If they don’t have Almdudler, I'll go back home!) This advertising slogan was written by advertising creative legend and Englishman Simon North whilst in Austria.
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