During an appearance on BBC Breakfast on 9 February 2011, Blue confirmed that the song was written before they were asked to represent the UK in Düsseldorf, and described it as "a mix of pop, anthem and typically Blue sounding".[4] On 12 February 2011, Blue began their promotional tour with an appearance on Malta Eurosong 2011. As 'I Can' had not yet finished production, the group sang their previous hit "If You Come Back".[5] This was followed by another guest appearance, singing "Breathe Easy" on the Spanish national final Destino Eurovisión on 18 February.[5] The band performed the song for the first time on 11 March 2011 on The Graham Norton Show.[6] A promotional video for the song has also been released by BBC One with the blue London skyline in the background. They appeared at various events including at Comic Relief Presents Glee Club on 17 March 2011 and on the Italian version of Top of the Pops on 21 March. The official music video was launched on 14 April 2011.[7] The BBC aired a special one-hour documentary entitled Eurovision - Your Country Needs Blue on 16 April 2011, to mark their preparations for the 2011 Eurovision Song Contest. The single is due for release on 1 May 2011.[8] Blue also appeared nude in British gay monthly Attitude in the magazine's annual Naked issue. Blue was featured both on the cover and in an inside major article in promotion of the British bid to Eurovision.[9] Blue performed the song on Paul O'Grady Live on the 29 April and on the So You Think You Can Dance UK results show.
