Regal Cinemas
| File:The 2003-present logo | |
| NYSE: RGC | |
| Founded | 2003 |
| Headquarters | , |
Key people | Michael Campbell (Executive Chairman) Amy Miles (CEO) Gregory Dunn (President and COO) |
| Revenue | US$ 2.661 billion (2008) |
| US$ 363 million (2008) | |
| Website | www |
Regal Entertainment Group (NYSE: RGC) also known as REG is a movie theater chain headquartered in Knoxville, Tennessee.[1] Regal operates the largest and most geographically diverse theater circuit in the United States, consisting of 6,775 screens in 548 locations in 39 states and the District of Columbia as of October 23, 2009. The three main theatre brands operated by Regal Entertainment Group are Regal Cinemas, Edwards Theatres, and United Artists Theatres.
These chains retain their exterior signage, but most indoor branding (popcorn bags, policy trailers) uses the Regal Entertainment Group name and logo. Where applicable, the REG logo is used alongside the three individual brands. Most new cinema construction uses the Regal Cinemas name, although Regal has built new Edwards locations in California and Idaho.[2] Regal has acquired several smaller chains since this merger; these, however, have been rebranded as Regal Cinemas.
History before 2002
Regal Cinemas
Regal Cinemas was established in 1989 in Knoxville, Tennessee, with Mike Campbell as CEO, but he has since stepped down from the board. Regal began to grow at a rapid pace, opening larger cinemas in suburban areas. Many of these contained a "premium" café (later called Cafe Del Moro) and a more upscale look than theaters of the time.
Regal Cinema embarked on an aggressive expansion throughout the decade, swallowing up smaller chains as well as building new, more modern multiplexes. Its largest acquisition during this original period was the 1998 combination of it and Act III Theaters, although it had acquired some smaller chains as well in the mid-1990s, including the original Cobb Theatres, RC Theatres, and Cleveland-based National Theatre Corp.
By 2001, Regal was overextended like many other cinema chains, and went into Chapter 11 bankruptcy.
United Artists Theaters
United Artists Theaters has its roots in the movie studio of the same name founded by Douglas Fairbanks, Mary Pickford, Charlie Chaplin, and D. W. Griffith, but legally has always been separate from it. Joseph Schenck was brought in to become UA's president in 1924; as part of the deal, Schenck entered into a partnership with Chaplin and Pickford to buy and construct theatres using UA's name. Over time, the chain became separate from the studio and by the 1970s was part of a larger company, United Artists Communications.
UAC was an early pioneer in cable television, and aggressively bought smaller regional systems. By the end of the 1980s, John Malone's Tele-Communications, Inc. was majority owner; by 1991, it had bought the company outright. Choosing to concentrate on its cable assets, TCI then sold the theatre chain to an investment group.
United Artists Theaters was purchased in the late 1940s by the Naify Brothers, who owned theatres in the San Francisco Bay Area. Their company up until this time was called Golden State Theatres. About this time they also acquired the San Francisco Theatres owned by Samuel H Levin. These theatres were the Balboa, Alexandria, Coliseum, Vogue Metro, the Harding, and Coronet, which was opened in 1949. The UA Theatres main office was in San Francisco until 1988 when it was sold to TCI .
The theater chain, by now running as United Artists Theatre Circuit, had a rocky existence after the sale, posting years of consecutive losses. By the end of the 1990s, UA was whipped into financial shape by new CEO Kurt Hall, but that wasn't enough to save it from declaring bankruptcy in 2000 after the end of the multiplex building binge.
Edwards Theatres
Edwards Theatres was a family-owned chain in California, started in 1930 by William James Edwards Jr. It became one of California's best-known and most popular theater chains, and by Edwards' death in 1997, operated about 90 locations with 560 screens.[3]
Edwards Theatres had its headquarters in Newport Beach, California.[4]
His son, W. James Edwards III, became president and announced an ambitious expansion plan that would nearly double the company's screen count. The expansion plan gave Edwards a crushing debt load, and in 2000 it filed for bankruptcy.[citation needed]
History after 2002
When all three chains went into bankruptcy, investor Philip Anschutz bought substantial investments in all three companies, becoming majority owner. In March 2002, Anschutz announced plans to consolidate all three of his theatre holdings under a new parent company, Regal Entertainment Group. Regal's Mike Campbell and UA's Kurt Hall were named co-CEOs, with Campbell overseeing the theatre operations from Regal Cinemas' headquarters in Knoxville, and Kurt Hall heading up a new subsidiary, Regal Cinemedia, from the UA offices in Centennial, Colorado. The Edwards corporate offices were closed.
Regal and United Artists had attempted to merge before, in 1998, using a similar method. Investment firms Kohlberg Kravis Roberts and Hicks, Muse, Tate & Furst announced plans to acquire Regal, then merge it with UA (which would be bought by Hicks, Muse) and Act III (controlled by KKR), with the new company using the Regal Cinemas name. UA eventually dropped out of the merger, but the merger between Regal and Act III went through.
As Regal consolidated the three chains, CineMedia began work on a new digital distribution system to provide a new "preshow", replacing the slides and film advertisements with digital content. NBC and Turner Broadcasting were among the first to sign on to provide content for the venture, and the preshow, dubbed "The 2wenty", went online in February 2003; this pre-film preshow is now known as "Regal FirstLook". The new distribution system was also meant to be used for special events such as concerts. Regal CineMedia merged with AMC Theatres' National Cinema Network in 2005 to form National CineMedia. In effect, this was a takeover of NCN by Regal CineMedia, as Kurt Hall stayed on as CEO and AMC adopted Regal's preshow. Regal owned 50% of the new company before it went public.
Since the 2002 formation of REG, it has acquired several smaller chains. In April 2005, Eastern Federal, which was a fairly prominent theatre company in the Southeastern United States, was brought into the Regal family. It acquired San Ramon, California-based Signature Theatres from Phil Harris on September 30, 2004, and took over the US assets of Hoyts Cinemas in 2004. Unlike the merger with UA and Edwards, Regal has rebranded all of these theatres as Regal Cinemas.
In 2007, REG opened its first all digital projection theatre in Henderson, Nevada, the Fiesta Henderson Stadium 12.
Regal Entertainment Group completed acquisition of Consolidated Theatres on May 1, 2008.[5] In the transaction, Regal acquired Consolidated's 28 theaters and 400 screens for $210 million. Consolidated's concentrations of theatres in the Mid-Atlantic states of Maryland, Virginia, Tennessee, Georgia and North and South Carolina overlapped in some places with Regal's. As of a condition of approval of the merger, the United States Department of Justice required that Regal divest itself of several theaters in areas where it would have a monopoly. Regal agreed to sell off four theaters in the Asheville, Charlotte and Raleigh, North Carolina markets.
On May 18, 2009, Regal signed a deal with Sony to equip all of its theaters with 4k digital projection over the next three to five years.
In April 2010, Regal launched Regal Premium Experience (RPX), an upgraded theater format. Each RPX theater features a 60-foot screen, dual 30K lumen digital projectors, 100,000 watt sound system, and better seats with headrests. Both digital 2D and RealD Cinema films can be screened.[6] As of March 2011, there were 11 operating RPX locations, with more announced.[7]
Regal Foundation
The Regal Foundation was organized in 2003 by Regal Entertainment Group in order to engage in charitable activities directly and by providing funds to other charitable organizations. The Regal Foundation holds a large in-theater donation drive during the summer months of the year known as "Stars of Hope". During this event patrons can donate $1 to the Regal Foundation. The names of donors are written on individual stars and posted on a "wall of fame" visible in that patrons respective theater.[8]
Regal Crown Club
The Regal Crown Club is a free points-based reward card program offered by Regal Entertainment Group in all of its theaters. One credit is earned for each dollar spent at a participating theater's box office upon presentation of the patron's Regal Crown Club membership card (limited to 20 credits per card per day). Credits are not given for redemption of free movie passes (loyalty passes, Re-admission passes, guests of employees, etc.). VIP and Supersaver coupons earn points at redemption because they are not considered passes; they are pre-paid tickets. Credits are not earned for gift card purchase, but may be earned when the gift card is redeemed for admissions or concession purchases. Extra credits may also be earned at participating theaters' concession stands. 5 credits are earned for any concession transaction, plus 2 extra credits for purchase of a promotional item (such as a popcorn combo). The first reward offered is a free small popcorn (50 points), then a free small soda (100 points), and finally a free movie ticket (150 points), however these free movie tickets are not valid for 3D attractions or certain features during their first 10 days of release. On Monday card holders receive a coupon for a $2 candy. On Tuesday card holders receive a coupon for a $2 small popcorn. After reaching 150 points, members are promoted to "Star Status". Star Status members earn 2 extra credits for concession purchases every day, and also enjoy the added benefits of Extra Credit Thursdays, earning 5 extra credits with paid admission each Thursday.[9] Members can also earn an extra 5 points for purchasing tickets to recently released movies.
Main competitors
References
- ^ "Privacy Policy." Regal Entertainment Group. Updated on July 15, 2008. Retrieved on July 28, 2010. "Regal Cinemas, Inc. 7132 Regal Lane Knoxville, TN 37918."
- ^ "The Treasure Valley's new theater". Idaho Statesman. Retrieved 2010-11-08.
- ^ Edwards Movie Theaters - lovetoknow.com
- ^ "Contact Us." Edwards Cinemas. May 10, 2000. Retrieved on February 2, 2011. "Our corporate offices are located at: 300 Newport Center Dr. Newport Beach CA. 92660."
- ^ "Regal completes purchase of Consolidated Theatres". Charlotte Business Journal. April 30, 2008. Retrieved 2008-04-30.
- ^ Nick Bona (9 April 2010). "Knoxville-based Regal announces new RPX theaters". WVLT. Grey Television Story ID: 90333319. Retrieved 2 July 2011.
- ^ "Regal Entertainment Group Adds Two Locations for RPX". Boxoffice Magazine. 16 March 2011. Retrieved 2 July 2011.
- ^ "Regal Entertainment Group Corporate: Community Affairs". Regal Entertainment Group. Retrieved 2008-07-07.
- ^ "Regal Crown Club Card Rewards". Regal Entertainment Group. Retrieved 2008-07-07.
External links
Media related to Regal Entertainment Group at Wikimedia Commons