Kalyan Jewellers
| File:Kalyanjewellerslogo.jpg | |
| Company type | Private |
|---|---|
| Industry | Jewelers |
| Founded | 1993 |
| Founder | T.S. Kalyanaraman |
| Successor | T.S. Kalyanaraman |
| Headquarters | Thrissur, Kerala |
Area served | South India, |
Key people | T.S. Kalyanaraman |
| Products | Jewellery |
| Revenue |  Rs 9,473 crore |
| Owner | Kalyan Group |
Number of employees | 4,000 |
| Website | www.kalyanjewellers.net/ |
Kalyan Jewellers is the largest[1] jewellery chain in India. It is headquartered in Thrissur City, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers. It employs around 4,000 people all over India. T.S. Kalyanaraman in 1993 started the first jewellery shop named Kalyan Jewellers in Thrissur with the capital of Rs 75 lakh. Later he expanded to 36 showrooms all over South India.[2][3][4][5][6][7][8][9][10]
Brand Ambassadors
Super star Nagarjuna Akkineni,Amitabh Bachchan, Aishwarya Rai Bachchan, Dileep, Prabhu Ganesan and Shivaraj Kumar are the brand ambassadors of the Kalyan Jewellers. Earlier Miss Universe 1994 Sushmita Sen was the ambassador. According to media reports, Aishwarya Rai Bachchan has charged Rs 10 crore per year for a two year deal with Kalyan. The advertising and marketing budget of Kalyan is around Rs 90 crores.[11][12]
References
- ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15.
- ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15.
- ^ "Kalyan Jewellers in expansion mode". Business Standard. Retrieved 2012-03-15.
- ^ "Kalyan Jewellers to open Kottyam store today". The Hindu. Retrieved 2012-03-15.
- ^ "Nagarjuna opens Kalyan Jewellers showroom today". The Hindu. Retrieved 2012-03-15.
- ^ "Kalyan Jewellers enters Karnataka with Hatrick Hero Shivaraikumar as their Brand Ambassador". This Week Bangalore. Retrieved 2012-03-15.
- ^ "Nagarjuna is brand ambassador for Kalyan Jewellers". The Hindu Businessline. Retrieved 2012-03-15.
- ^ "Sushmita Sen, Kalyan's brand ambassador". The Hindu. Retrieved 2012-03-15.
- ^ "Kalyan Jewellers jet set on a 'time machine'". The Hindu Businessline. Retrieved 2012-03-15.
- ^ "Jewellers now flying high". The Hindu. Retrieved 2012-03-15.
- ^ "Aishwarya or Sushmita for Kalyan Jewellers?". Pink Villa. Retrieved 2012-08-18.
- ^ "Kalyan Jewellers charts expansion, with Rs 90 cr marketing budget". Campaign India. Retrieved 2012-08-18.
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