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Perry Haydn Taylor

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Perry Haydn Taylor
Perry Haydn Taylor, in 2001
Born (1966-07-26) July 26, 1966 (age 58)
Occupation(s)Creative director, designer and entrepreneur
Years active1966–present
SpouseVik Haydn Taylor
Children3 Daughters: Helvetica Haydn Taylor, Perpetua Haydn Taylor, Clarendon Haydn Taylor [1]
Websitehttp://www.bigfish.co.uk

Perry Haydn Taylor, (born 1966) is an English creative director, designer and entrepreneur, who lives in Somerset and works in London.[2]

He has won multiple awards for his design and branding work.[3] He is the founder and creative director of big fish design, a brand, design and marketing consultancy. Founded in 1994,[2] their clients include Yeo Valley Organic, Dorset Cereals, Sipsmith,[4] Harrods, the BBC and Coca-Cola.[5]

Perry Haydn Taylor co-owns Chesil Smokery and T.G Green and is consultant Creative Director for both Gü and Boden (clothing).[6] He is also a shareholder and advisor for Boden (clothing).[6] He has invested in and helped to start Biscuiteers, Cornishware, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Grub Pies, Posh Paraphernalia, Mr. Bunbury, Swamis and The Groovy Love Foundation.[7]

He was part of the startup team for sofa.com, branding and designing the website at big fish. He cites it as "the most challenging and most successful digital project I've ever worked on". [8]

Between 1998 and 2003 Lauren Child worked for big fish, whilst creating her early works, and includes Perry Haydn Taylor in the dedications of her books. [9]

He has three daughters, each named after a different typeface.[7]


Awards and recognition

Three of his brands have appeared in Sunday Times Fast Track 100.

In 2009, Perry Haydn Taylor was a member of the jury for the D&AD design awards. [10]

Sale of brands

Perry Haydn Taylor has also helped to establish brands that have sold at the following prices

Sale price
Gü £33m
Dorset Cereals £47m
Clipper £35m
Tyrrells (crisps) £100m
source: [8]

References

  1. ^ Katrina Burrough (November 28, 2010). "We're reverting to type". The Sunday Times. Retrieved May 7, 2014.
  2. ^ a b Perry Haydn Taylor. "Perry Haydn Taylor". About me. Retrieved April 9, 2014.
  3. ^ a b big fish. "Awards & recognition". big fish. Retrieved April 9, 2014.
  4. ^ big fish. "Clients". big fish. Retrieved April 10, 2014.
  5. ^ The Fedrigoni group. "Perry Haydn Taylor". PAPER iDEAS. Retrieved April 9, 2014.
  6. ^ a b big fish. "PERRY HAYDN TAYLOR". big fish. Retrieved April 9, 2014.
  7. ^ a b Guest Edits (October 9, 2013). "Perry Haydn Taylor". The Good Web Guide. Retrieved April 9, 2014.
  8. ^ Bedell, Geraldine (June 21, 2009). "Child at heart". The Guardian. Retrieved May 7, 2014.
  9. ^ Biz community (October 20, 2008). "2009 D&AD design entry fee cut, juries announced". Biz community. Retrieved May 14, 2014.

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