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Category killer

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This is an old revision of this page, as edited by 24.176.74.104 (talk) at 15:42, 23 March 2018 (Since Toys "R" Us is linked to here, it seems appropriate to add it to the list.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

A category killer is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers. Chains such as Barnes & Noble, Best Buy, Staples, and Toys "R" Us are considered category killers.[1]

See also

References

  1. ^ Lal, Rajiv; Alvarez, Jose B (10 October 2011). "Retailing Revolution: Category Killers on the Brink". Working Knowledge. Harvard Business School. Retrieved 16 November 2016.
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