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Service design sprint

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A Service Design Sprint is a time-constrained, service design project that uses design thinking and service design tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro[1][2](Elsevier 2014. The MVS [3] - Minimum Valuable Service - model to Service Design Sprint [4] described in the book combine Agile based approaches with design tools [5]to help product development teams understand, co-design and prototype complex service scenarios with low resources and within the timespan of a week. Since then, the Service Design Sprint approach has become popular with many different approaches surfacing and being used by startup incubators, institutions like the MIT and large service-driven corporations [6].

Structure

The Minimum Valuable Service model [7] is divided into four phases each containing a set of Design Sprint tools.

  1. Projection: Tools to uncover untapped barriers, needs, and desires, understand mental models, and get a sense of the user “learn, use and remember” journey.
  2. Perspectives: Tools to co-design with users, generating valuable service propositions.
  3. Playground: Tools to identify ideas that fit the next product cycle and explore them in further detail through storyboarding.
  4. Polish Off: Tools to design and prepare prototypes that can be tested with people.

Deliverables

The primary outcomes you can expect from a Service Design Sprint:

  • New implementable service propositions.
  • Finding and fixing bottlenecks and service flaws.
  • Greater understanding of customers needs and wants.
  • Tested Prototypes
  • Confirmation or rejection of the hypothesis.

References

  1. ^ "The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)". Retrieved 2014-04-10.
  2. ^ "Implementing Service Design Thinking for Startups". Retrieved 2014-04-10.
  3. ^ "Humanizing organizations - The pathway to growth" (PDF). Retrieved 2014-04-10.
  4. ^ "Service design sprints deliver speedy solutions". Retrieved 2014-04-10.
  5. ^ "I'm Confused: Lean Startup or Design Sprint?". Retrieved 2017-09-10.
  6. ^ "Service Design Sprints: Merging customer experience with agile". Retrieved 2017-09-10.
  7. ^ "An Introduction to Industrial Service Design". Retrieved 2017-09-10.
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