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Joe Lycett's Got Your Back

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Joe Lycett's Got Your Back
Also known asHugo Boss's Got Your Back
Genre
Presented by
Theme music composerHolley Gray
Country of originUnited Kingdom
Original languageEnglish
No. of series3
No. of episodes22
Production
Running time
  • 30 minutes (inc. adverts) (series 1)
  • 60 minutes (inc. adverts) (series 2 & 3)
Production companyRumpus Media
Original release
NetworkChannel 4
Release5 April 2019 (2019-04-05) –
present

Joe Lycett's Got Your Back is a Channel 4 consumer affairs comedy programme. It is presented by the titular comedian Joe Lycett, with assistance from deadpan comedian Mark Silcox, plus a guest television personality. The programme also contains pieces from comedians Rosie Jones and Sophie Duker.

The show involves the presenters doing comedic skits explaining and resolving consumer issues that viewers have raised to the programme.

Premises

Before the programme, Lycett's own comedic stand-up show often involves a previous complaint he had with Leeds City Council over a parking issue that went viral. He utilised the fact that he had a degree in English at University of Manchester, to make a humorous email exchange between him and the council over this issue.[1][2] This got picked up by the production company Rumpus Media and together created his own show about consumer affairs. Asked about the show, Lycett said he wanted to create a "sexy Watchdog".[3]

Notable cases

Boss Brewing vs. Hugo Boss

In the second series, the show tackled a trademark issue between the Welsh brewer Boss Brewing and the German fashion house Hugo Boss over the trademark "Boss". Hugo Boss said that the brewery couldn't use the name Boss on the brewery's beer including the brewery's stout Boss Black, as the name was already a trademark for Hugo Boss.[4] Lycett as a joke, changed his personal name by deed poll to Hugo Boss,[5] and created a fashion runway for a wrist brace, which the fashion house doesn't have the trademark rights to, outside on a public street at the atelier’s flagship store in Regent Street, London. After the show was aired, the fashion house receded the complaint and agreed that the brewery could use Boss on its beers.[6]

Due to the name change, Lycett was known as Hugo Boss both personally and professionally for seven weeks between March and April 2020,[7][8] and the programme was temporarily renamed to Hugo Boss's Got Your Back during the second series.

Ross McEwan

A nurse was scammed by a fraudster pretending to be from her bank NatWest, and asking her to move £11,800 from her savings account to two savings accounts owned by the fraudster. Initially NatWest was only able to retrieve £3800 from one of the savings account and said that they couldn't retrieve any more, saying that customers should be aware of scammers. After hearing the case, the programme tried to impersonate the head of the banking group at the time, Ross McEwan on social media. After building a convincing profile, they then later put out a prank tweet saying "I've got a smelly bum bum". Later, Lycett made a scene in the reception by pretending to be bank's chief executive in the bank's headquarters in London.[9]

After a review of what happened to the customer, the bank said they were deeply sorry about being victim to a highly suspicious fraud and agreed to fully refund her money.

Uber Eats

Reports were made to the show that the food delivery company Uber Eats were selling and delivering food from restaurants and takeaways that came from establishments that a hygiene rating of zero from Food Standards Agency. Food retailers that have a rating of zero, include restaurants that possibly have live mice in the kitchen and chicken being stored inappropriately, which could potentially give customers food poisoning including salmonella.

The programme decided to see whether if it was possible. They did this by creating a takeaway called "Le Sauter"[10] which was based in a old skip on a car park with no legal permits. They later discovered it was not only possible, the company did no checks on establishment whatsoever. Afterwards they then sent meals from zero hygiene rated restaurants to Uber Eats UK's headquarters in London by mocking their delivery service.[11]

Subsequently Uber Eats said they were concerned about the issues raised and would not sell food from unlicensed establishments and require a rating from the Food Hygiene Rating Scheme of two or higher.[12]

Hermes

A bespoke dog bed company Barka Parka [13] contacted the programme about a situation in relation to a missing dog bed. The company said that they had couriered a distinctive dog bed to a customer by notable parcel delivery company Hermes. Hermes said that they had lost the parcel in transit, and compensated Barka Parka for the lost at a nominal £20, despite the bed costing £142. Barka Parka later found the dog bed for sale on eBay, and later contacted the police and the programme. It was later discovered that Hermes regularly sold by auction, parcels it had claimed it lost despite the items having legible names, addresses, and tracking numbers.[14]

Awards

In 2021, the programme won the prestigious RTS Programme Award for Best Formatted Popular Factual. [15]

See also

References

  1. ^ Joe Lycett's Parking Ticket Story | 8 Out Of 10 Cats Does Countdown, retrieved 30 September 2021
  2. ^ "Joe Lycett Pays Parking Fine With Panini Sticker And Loose Change". www.ladbible.com. Retrieved 30 September 2021.
  3. ^ Humphreys, Georgia (1 April 2019). "TV QUICKFIRE: Joe Lycett on new TV show Got Your Back". The Irish News. Retrieved 1 October 2021.
  4. ^ Dalling, Robert (10 August 2019). "Fashion giant Hugo Boss sets lawyers on small Welsh brewing company". walesonline. Retrieved 2 March 2020.
  5. ^ "Comedian changes name to Hugo Boss to support Welsh brewery after legal fight". ITV News. 2 March 2020. Retrieved 30 September 2021.
  6. ^ Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back, retrieved 30 September 2021
  7. ^ "Joe Lycett: Comedian changes his name to Hugo Boss". BBC News. 3 March 2020. Retrieved 30 September 2021.
  8. ^ "Comedian Joe Lycett changes name back from Hugo Boss". BBC News. 16 April 2020. Retrieved 30 September 2021.
  9. ^ Joe Lycett Impersonates RBS Boss to Get £8,000 Back to Scammed Customer | Joe Lycett's Got Your Back, retrieved 29 September 2021
  10. ^ Note: Le Sauter is the Google translated French word for skip. However the actual word for skip as in a dumpster, is "la benne".
  11. ^ Andrew Seymour (24 April 2019). "TV comic forces Uber Eats to review food safety after exposing kitchen hygiene failures". Foodservice Equipment Journal. Retrieved 29 September 2021.
  12. ^ Joe Lycett TESTS UberEats with Most Unhygienic Restaurant in London?? | Joe Lycett's Got Your Back, retrieved 29 September 2021
  13. ^ "Dog Cat Bean Beds | Barka Parka | Butleigh". Barka Parka. Retrieved 12 March 2022.
  14. ^ Investigating Delivery Service - YOUR Packages Are Sent to Auctions? | Joe Lycett's Got Your Back, retrieved 12 March 2022
  15. ^ "RTS Programme Awards 2021". Royal Television Society. 23 October 2020. Retrieved 4 June 2022.
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