Boutique hotel
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Boutique hotels are small-capacity, design-driven hotels. Today, these hotels are often trendy and luxurious.[vague] They often have themes such as nature, environment, cuisine, history, community and cultural immersion, attentive service, and well-being.[1][2]
History
Boutique hotels first began appearing in the 1980s in major cities such as London, New York, and San Francisco. Two prominent pioneers of the boutique hotel were established in 1981: Blakes Hotel in South Kensington, London (designed by Anouska Hempel) and the Bedford in Union Square, San Francisco.[citation needed]
According to one source, the term "boutique hotel" was coined by Steve Rubell, who compared Morgans Hotel (which he founded in New York City in 1984 along with Ian Schrager) to a boutique as opposed to a department store.[3]
In modern times, notable hotel chains have acknowledged the growth prospects within the luxury boutique segment and have taken steps to address this by establishing subsidiary brand identities. These subsidiary brand identities are strategically developed to tap into increasing interest in distinct and individualized hospitality experiences. Additionally, certain hotel chains have introduced the notion of "soft brands." This "soft" approach enables independent hotel proprietors to make use of the capabilities, brand prominence, and distribution chains of well-established hotel chains, all while upholding the distinctive essence, ethos, and architectural design of their respective establishments.[4] [5]
Description
Boutique hotels are typically furnished in a themed, stylish, and/or aspirational[6] manner with distinctive concepts. These concepts often reflect the local culture and neighborhoods in which the hotels reside to create a more authentic atmosphere. The popularity of the boutique concept has prompted some multi-national hotel companies to try to capture a market share.[6]
In the United States, New York City remains[when?] an important center for boutique hotels clustered in the Manhattan area.[7]
Other members of the hospitality industry are following[when?] this general "no-frill chic"[clarification needed] trend , with affordable or budget boutique hotels being created.[8] Boutique hotels are commonly found in London, New York City, Miami, New Orleans and Los Angeles. They are also found in resort destinations with exotic amenities such as spas, yoga and painting classes.[9]
References
- ^ Ting, Deanna. "Complete Oral History of Boutique Hotels". skift.com. Retrieved 2023-08-24.
- ^ "Boutique Hotel, what does it mean". 8 August 2020. Retrieved 2022-09-27.
- ^ Rosner, Cheryl. "What is a boutique hotel?". blog.stayful.com/. Stayful. Archived from the original on 2017-06-24. Retrieved 6 February 2015.
- ^ "History of Boutique Hotels". Retrieved 2017-03-08.
- ^ uhttps://str.com/resourcesglossary/soft-brand-hotels
- ^ a b "The Boutique Hotel: Fad or Phenomenon" (PDF). Archived from the original (PDF) on 2018-07-05. Retrieved 2007-04-24.
- ^ Levenson, Eugenia (2007-11-12). "Road Warrior: Michelin Guide's Jean-Luc Naret". CNN. Retrieved 2008-01-15.
- ^ "No-frills chic hits the hospitality industry". Archived from the original on 2010-06-24. Retrieved 2007-10-11.
- ^ "The Definition of Boutique Hotels – Written By: Lucienne Anhar – HVS International". Retrieved 2014-04-03.
