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Motel One

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Motel One
Founded2000
FounderDieter Müller
Headquarters
Munich
,
Germany
Number of employees
2000
Websitewww.motel-one.com

Motel One is a German low-budget hotel chain. It was founded in 2000 by the former Accor manager Dieter Müller in Munich and is now run by him and his wife, Ursula Schelle-Müller.[1]

History

In 2000, the first Motel One opened in Offenbach am Main. Hotels in Schweinfurt, Lohfelden, Ratingen and Kleinmachnow followed – in places that are mostly close to big cities but outside the inner city. In 2004 the motel-one management changed its strategy, concentrating on opening new motels in central locations in the big cities. In the year 2015, nine small hotels were sold, for the start-up phase, to the real estate investor FDM Management, which operates them as Première-Classe-Hotels.[2]

General information

Motel One - Berlin Spittelmarkt
The first Motel One in England: The Motel One London Tower Hill in the City of London

At the beginning of 2016, Motel One had 53 hotels with over 14,000 rooms, most of them in Germany, six in Salzburg and Vienna in Austria, six in the United Kingdom (3 in Scotland and one in London), and one in Belgium, the Netherlands and the Czech Republic. The company currently employs over 2000 people.[3] Although in January 2015 it was announced that Motel One would separate from nine hotels from the first generation by January 31, 2015,[4] [3] but further advances in expansion would continue. By 2017, 74 hotels with 18,000 rooms are to be part of the company.[5] The portfolio is increasingly shifting to other European countries. The company aims to achieve an international share of 40 percent by 2016.[6] The operator of Motel One is One Hotels & Resorts AG, of whose majority shareholder Müller holds 57 percent.[7] Investors were two sons of Dietmar Hopp and Morgan Stanley.

In summer of 2015, the opening of the new Motel One at the new central station of Vienna with 533 rooms spread over 18 floors. It became the largest Motel One so far.[8][9]

Layout

The interior of the hotels are designed in a modern design[clarification needed] and consistently use the corporate identity colors brown and turquoise. Motel One offers the guest an average of 16 square meters of room, without a closet, telephone, mini-bar and room service, but therefore an individually designed lounge in each hotel.

The lounge, breakfast café and bar area in the One Lounge is typically regionally themed. At the Motel One on the Waidmarkt in Cologne, the theme is "Eau de Cologne".[10] The Motel One Dresden on the Zwinger opened in April 2013 and is based on the theme "Zwinger". The Motel One in Immermannstraße near Düsseldorf's main railway station has been open since June 2013; The theme "Japan" is reflected again in the lobby. Opened on 1 December 2014, the Motel One London Tower Hill is dedicated to the theme of the British Crown Jewels,, which are kept 500 meters away from the hotel in the Tower of London.[11]

A one-concierge-tourguide is available, at cost, at the reception of the hotels in Berlin, Hamburg and Munich.[12]

Business figures

In the 2012 financial year, an average utilization rate of 73 percent was achieved with more than 2.5 million rented rooms. Sales of the hotel companies rose by 30 percent to 175 million Euro and the EBITDA from 44 to 62 million Euro. Earnings before taxes were up 45 percent to 34 million Euro.[13]

Awards

  • 2009: Hotelier of the Year[14]
  • 2010: Most Wanted Investment Partners[15]
  • 2012: Best budget hotel[16]
  • 2012: Hospitality Innovation Award for Dieter Müller and Ursula Schelle-Müller[17]
  • 2013: Third place in the "Most Popular Hotel Chain"[18]
  • 2013: German Service Award 2013[19]

References

  1. ^ "Dämpfer für Budget-Hotels". Faz.net (in German). Frankfurter Allgemeine. 11 October 2012. Retrieved 15 December 2016.
  2. ^ "Motel One bereinigt sein Portfolio" (in German). Freizeit-Verlag Landsberg. 12 January 2015. Retrieved 15 December 2016.
  3. ^ "PROFIL" (in German). Motel One. Retrieved 15 December 2016.
  4. ^ "Motel One trennt sich von neun Hotels" (in German). reisen EXCLUSIV. 12 January 2015. Retrieved 15 December 2016.
  5. ^ "PROFIL" (in German). Motel One. Retrieved 15 December 2016.
  6. ^ "Wie das Prinzip Billighotel funktioniert" (in German). Süddeutsche Zeitung. 6 March 2012. Retrieved 15 December 2016.
  7. ^ Freitag, Jan (2011). Schön ist, was sich rechnet (in German). Die Zeit. p. S. 38.
  8. ^ "ECE realisiert groesstes Hotel der Motel One Group" (in German). Hauptbahnhof Wien. 2012. Archived from the original on 14 January 2013. Retrieved 15 December 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  9. ^ "Wiens größtes Motel One feierte Dachgleiche" (in German). KURIER. 5 November 2014. Retrieved 15 December 2016.
  10. ^ Susanne Hengesbach (21 October 2012). "Kein Bett im Kornfeld" (in German). Kölner Stadt-Anzeiger. Retrieved 15 December 2016.
  11. ^ Wolfgang Tropf (16 February 2015). "Motel One setzt das Wachstum auch 2015 fort" (in German). tma-online. Retrieved 15 December 2016.
  12. ^ lis (18 March 2013). "Mit Motel One auf Entdeckungsreise" (in German). B&L MedienGesellschaft. Retrieved 15 December 2016.
  13. ^ Motel One (20 February 2013). "Motel One steigert Umsatz in 2012 um 30 Prozent auf 175 Millionen Euro" (in German). GEVA. Retrieved 15 December 2016.
  14. ^ "Ausgezeichnetes Motel One Konzept" (in German). Motel One. Retrieved 15 December 2016.
  15. ^ Stefan Nungesser. "Motel One verdrängt Marktführer Accor von der Spitze - Newcomer stürmen das Ranking" (PDF) (in German). TREUGAST. Archived from the original (PDF) on 4 March 2016. Retrieved 15 December 2016.
  16. ^ "Guter Service muss nicht teuer sein" (in German). Deutsches Institut für Service-Qualität. 16 February 2012. Retrieved 15 December 2016.
  17. ^ Christoph Aichele (1 October 2012). "Hospitality Innovation Award für Motel-One-Gründer" (in German). Allgemeine Hotel- und Gastronomie-Zeitung. Retrieved 15 December 2016.
  18. ^ "Radisson Blu ist beliebteste Hotelketteys" (in German). SPIEGEL ONLINE. 28 March 2013. Retrieved 15 December 2016.
  19. ^ "Deutscher Servicepreis: Kategorie Tourismus" (in German). Deutsches Institut für Service-Qualität. 5 February 2013. Retrieved 15 December 2016.
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