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Disney Channel (Germany)

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For the American basic cable and satellite television Disney Channel, see Disney Channel.
Disney Channel
CountryGermany
HeadquartersMunich, Germany
Programming
Language(s)German
Ownership
OwnerThe Walt Disney Company (Germany) GmbH
(The Walt Disney Company)

Disney Channel is a German language television channel owned by The Walt Disney Company (Germany) GmbH, subsidiary of Disney Channels Worldwide, which itself is a unit of Disney-ABC Television Group that manages all of The Walt Disney Company's Disney and ABC-branded television properties. The channel is based in Munich.

Aimed mainly for all ages, its programming consists of original first-run television series, theatrically-released and original made-for-cable movies and select other third-party programming. The original programming is mainly brought by the American flagship Disney Channel.

The channel – which formerly operated as a premium service – was originally launched on October 16, 1999[1] and a subscription television channel of Sky Deutschland. As of January 17, 2014, the German Disney Channel has become a basic cable and satellite television channel.

The network competes with Super RTL (50% owned by Disney-ABC Television Group), KiKa and Nickelodeon Germany similarly-formatted networks whose primary sources of programming is children focused.[2]

History

Disney Channel Germany opened their offices near Munich by March 1, 1999. was launched on October 16, 1999 by Walt Disney Television International.[1] Disney purchased Das Vierte TV station by December 2012. In April 2013, Disney announced that Das Vierte would become a Disney Channel in January 2014 as a 24-hour family entertainment network.[3] Initial daytime programming included standard Disney channel fare Jessie, Austin & Ally, Phineas and Ferb and Gravity Falls while prime time saw Pixar films and older drawing shows like ABC Family shows plus Hallmark Channel's Cedar Cove. Disney formed an in house ad sales company, Disney Media +, for the channel given that two competitors control most ad sales companies.[4][5] The channel will also be offered on two online platforms: live-stream and a catch-up service.[4] The channel launched over the air on January 17, 2014.[5] It debuted at 6 AM with Mickey Mouse's first cartoon, the classic animated short film Steamboat Willie.[6] Disney reported that its launch weekend pushed them past Nick in to third place amongst kid broadcast channels.[2]

Programming [7]

Daytime

Primetime

Availability

Via the air waves, the station had an availability to 93% of German TV households plus on two online platforms: live-stream and a catch-up service.[4]

See also

References

  1. ^ a b Brockmeyer, Dieter (March 1, 1999). "Disney Channel gets digital in Germany". Kidscreen. Retrieved 18 July 2013.
  2. ^ a b Roxborough, Scott (January 20, 2014). "Disney Channel Germany Tops Nickelodeon in Ratings on Launch Weekend". The Hollywood Reporter. Retrieved February 18, 2014.
  3. ^ Roxborough, Scott (April 17, 2013). "Walt Disney to Launch Free-TV Channel in Germany". The Hollywood Reporter. Retrieved February 18, 2014.
  4. ^ a b c Roxborough, Scott (November 14, 2013). "Disney Betting on Pixar Movies, ABC Series in German Network Launch". The Hollywood Reporter. Retrieved February 18, 2014.
  5. ^ a b Disney: Ein Datum, ein Vermarkter und etwas Programm - DWDL.de Disney: A Date, a marketer and a little program (English Translation).
  6. ^ Krei, Alexander (15 January 2014). "Lars Wagner über den Disney Channel (German)". Retrieved 17 January 2014.
  7. ^ "Das aktuelle TV-Programm des Disney Channel". Fernsehserien.de. Retrieved 4 December 2014.
  8. ^ a b "Disney Channel Jahres-Programm - Wir zeigen euch, was ihr zu sehen bekommt!". Disney Central. Retrieved 2014-10-30.
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