Health & Lifestyle Channel
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Health & Lifestyle Channel (HLC) is the world's first 24/7 TV/Internet Channel where all the contents solely focus on health and lifestyle.[1]
Programming
HLC was created by Robert Chua as a cross-media interactive TV with television, internet and telephony merging to enhance TV viewers and internet users' viewing facility.[2] All its live shows are simulcast over i-Cable Channel 27 and throughout the world on www.hlctv.net, and introduce both Eastern and Western Health Care and promote the benefits of Traditional Chinese Medicine (TCM) to the world. HCL purports to promote a healthy lifestyle with preventive care promotions, aids prevention, blood donation, hygiene, etiquette etc., as a guide to a quality lifestyle.[1]
With such genre often perceived as too educational and boring when delivered as a traditional (passive) television channel, HCL, with "creative programming" and "interactive formats", further purports to have the 'feel and look' of a general infotainment channel, with programs designed to appeal to both the young and old who are health conscious. Along with interviews & talk shows such as Q&As with international doctors, and specialists in healthcare, beautycare, babycare, advisers, sex education etc., there are internet & TV quiz shows, and documentaries supported by 'live' segments, as shows to enhance the topic/subject on travel, cooking, homes, spas, exercise, home shopping, petcare etc., all related to quality of life and personal wellbeing.[1]
Founder
HCL was founded by Robert Chua, a pioneer in Asian Television with over 45 years of TV experience in Australia, Singapore,Hong Kong and China. In the 1967, Mr. Chua helped establish TVB 'Terrestial' and created Hong Kong's first locally produced live TV show 'EYT'., In the 1994, he founded China Entertainment 'Satellite' Television (CETV), and sold it to Time Warner in late 2003.[1]
References
- ^ a b c d 健康生活台 - 關於我們
- ^ "Chua joins with Chinese broadcaster to bring Health & Lifestyle Channel to China". archived. Television Asia. December 1, 2007. Retrieved 2009-04-11.