Fendi
| File:Fendi logo.png | |
| Company type | Subsidiary of LVMH |
|---|---|
| Industry | Fashion |
| Founded | 1925 (Rome) |
| Founder | Adele Casagrande |
| Headquarters | Rome , Italy |
Number of locations | 117 stores worldwide (2005) |
Key people | Karl Lagerfeld Artistic Director Silvia Venturini Fendi, head of accessories Michael Allan Burke, Chairman & CEO |
| Products | Leather and other luxury goods |
| Revenue | $338.5 million (2008) |
| $21.6 million (2008) | |
| Loss of €35m (estimate for 2005) | |
| Owner | LVMH |
Number of employees | 250 |
| Parent | LVMH Moët Hennessy • Louis Vuitton S.A. |
| Website | www.fendi.com |
Fendi is an Italian fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.
Fendi lines
Furs
Fendi's internationally renowned line of fur helps to differentiate the brand from its competitors as one of the few designers with a full range of fur offerings. Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show.
Fragrances
Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). Can cost up to 100 dollars.
Eyewear
Fendi's eyewear line currently includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.
Timepieces
Fendi currently licenses out their name for their watches, which feature Swiss movements.
Writing Instruments
Fendi licensed their name and logo to Cross Pens in 1989 but by 2000 this deal appeared to have lapsed.
North American Fendi Boutiques
- Aspen- 208 S. Mill Street
- Bal Harbour (Miami)- Bal Harbour Shops
- Beverly Hills- 355 N. Rodeo Drive
- Costa Mesa- South Coast Plaza
- Honolulu- Ala Moana Center
- Honolulu
- Houston- The Galleria
- Las Vegas- Bellagio
- Las Vegas- The Forum Shops at Caesars
- Manhasset- Americana Manhasset
- Nassau, Bahamas- Bay Street
- New York- 677 Fifth Avenue
- Short Hills- The Mall at Short Hills
- Toronto, Ontario, Canada
Wailea and can be sold in such stores as coach and guess.
Notes and references
Las Vegas-Shoppes at Palazzo
Further reading
- Harpers Bazaar Interview with Fendi designer Silvia Venturini
- Fendi in Vogue's Style.com Designer Directory