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Template:Infobox Amusement park event

Dreamworld's 30th Birthday will be celebrated throughout 2011 at the Dreamworld amusement park on the Gold Coast, Australia.

Overview

In August 2010, the owners of Dreamworld, Ardent Leisure, have approved a capital expenditure plan in both Dreamworld and WhiteWater World to "strengthen ride inventory and consumer appeal".[1] This coincides directly with their 30th birthday.

2010

T-shirt competition

In late 2010, Dreamworld held a t-shirt designing competition on its Facebook page with the aim of creating a 30th Birthday promotional t-shirt to be sold in the park in 2011.[2][3]

Main Street upgrade

In late 2010, Main Street was upgraded. A roof was constructed over a small portion of Main Street near the entrances for Nickelodeon Central and Ocean Parade.[4] The IMAX Theatre was renovated to become a fully-functioning movie theatre named the Dreamworld Cinema.[5]

Summer Funomenon

To kick off the celebrations of its 30th birthday, Dreamworld will host the Summer Funomenon from 27 December 2010 through to 21 January 2011. The Summer Funomenon features ten new shows just for the summer school holiday period.[6] Dreamworld were originally planning on showing SpongeBob 3D in their newly renovated theatre, however, at the last minute they changed the film to The Curse of Skull Rock 3D.[7][8]

Show Description Historical Significance Notes
Dorothy the Dinosaur Show A 25-minute sing-along show for young children featuring Dorothy the Dinosaur, Wags the Dog and Captain Feathersword in the Fun Spot at Wiggles' World. None [9]
The Wiggles Hits Show A 20-minute sing-along show for young children featuring The Wiggles Costume Characters in Main Street. None [10]
The Goldie Show Goldie the Clown stars in his own 20-minute show in Main Street which features gags, jokes, magic tricks and juggling. In 2002, during the construction of Nick Central, Goldie starred in a similar show of his own where Wiggles' World currently stands. [11][12]
The Kenny Koala Show A children's show featuring Dreamworld's mascots Kenny Koala and Belinda Brown singing a variety of songs in Main Street for 20 minutes. One of the longest running shows at Dreamworld returns for the Summer Funomenon. A similar show existed at the park until Nick Central was constructed in 2002 and the show stage was demolished. [13]
Mass Sliming Twice daily, WhiteWater World's Nickelodeon Pipeline Plunge tipping bucket will be filled with green colouring to dump 100 litres (22 imp gal; 26 US gal) of slime on waiting guests. Two mass slimings were held in 2009 as part of Slime Fest. [14][15][16][17][18]
The Curse of Skull Rock 3D Shown 8 times throughout the day, this 3-D film will be shown in the newly revamped Dreamworld Cinema starring a whole cast of pirates. The newly renovated Dreamworld Cinema replaces the IMAX theatre which was one of Dreamworld's original attractions. The particular film, however, has no historical significance. [8]
Illusion Show featuring Matt Hollywood An illusion and magic show in Main Street starring Australian illusionist Matt Hollywood. In 2004, Dreamworld played host to the Believe in Dreams illusion show at Dreamworld Studios. The previous show starred John Taylor. [19][20][21]
Australian Sheep Shearing Show Located in the new Dreamworld Woolshed in the Australian Wildlife Experience, this show features a variety of farmyard animals in a Australian sheep shearing station. This show is a revamp of the original Oakey Creek Farm Show which ended in 2010. It is expected this show will continue after the Summer Funomenon in the newly constructed Dreamworld Woolshed. [22][23]
30 Year Jukebox Show A 45-minute show located at the Main Street stage featuring look back at the popular songs of the past three decades. Popular music since Dreamworld opened in 1981. [24]
Dreamworld Dreamtime Located near the old Oakey Creek Farm station in the Australian Wildlife Experience, this show features the descendants of the Kombumerri aboriginies, the original owners of the land. First introduced in the September/October school holidays in 2010, this show returns for a second season. [25]

Marketing

To market their 30th birthday, Dreamworld teamed up with Blame Ringo to remake an old theme song - Dreamworld Holiday.[26] The theme song was first used on the Summer Funomenon commercial which was shown throughout November through to January.[27] Furthermore, helicopter banner advertising was employed during the Summer Funomenon.

References

  1. ^ "Ardent Leisure Group - 2010 Full Year Results Presentation" (PDF). Australia Securities Exchange. 20 August 2010. Retrieved 21 November 2010.
  2. ^ Dreamworld (17 October 2010). "Dreamworld Australia's Photos - Wall Photos". Facebook. Retrieved 10 December 2010.
  3. ^ Dreamworld (2 November 2010). "Dreamworld Australia's Photos - Wall Photos". Facebook. Retrieved 10 December 2010.
  4. ^ Graham, Ryan (24 December 2010). "Zendorphin's Photos - Dreamworld December, 2010 - Ryan Graham". Facebook. Retrieved 27 December 2010. {{cite web}}: More than one of |author= and |last= specified (help)
  5. ^ "Dreamworld Cinema - Now Playing". Dreamworld. 2010. Archived from the original on 26 December 2010. Retrieved 27 December 2010. {{cite web}}: Unknown parameter |month= ignored (help)
  6. ^ "Summer Funomenon". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  7. ^ "SpongeBob 3D". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  8. ^ a b "The Curse of Skull Rock in Digital 3D". Dreamworld. Archived from the original on 18 December 2010. Retrieved 18 December 2010.
  9. ^ "Dorothy the Dinosaur Show". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  10. ^ "The Wiggles Hits Show". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  11. ^ "The Goldie Show". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  12. ^ "Dreamworld - Kid's Carnival". Dreamworld. Archived from the original on 25 October 2002. Retrieved 10 December 2010.
  13. ^ "The Kenny Koala Show". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  14. ^ "Mass Sliming". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  15. ^ Killoran, Matthew (22 September 2009). "School holidays fine time for slime". Gold Coast Bulletin. Retrieved 10 December 2010.
  16. ^ "Hot deals for school holidays". The Chronicle. 12 September 2009. Retrieved 21 October 2010.
  17. ^ Courier Mail (24 December 2009). "What's on in the southeast". Courier Mail. Retrieved 10 December 2010.
  18. ^ Podmore, Scott (27 November 2009). "Aussie theme parks that are out of this world". The Australian. Retrieved 10 December 2010.
  19. ^ "Illusion Show featuring Matt Hollywood". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  20. ^ "Believe in Dreams". In-park Advertising Leaflet. Dreamworld. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  21. ^ Taylor, John. "What We Do - Grand Illusionary Magic - Believe in Dreams". John Taylor Magic. Retrieved 10 December 2010.
  22. ^ Dreamworld (26 September 2010). "Dreamworld Australia's Photos - Wall Photos". Facebook. Retrieved 10 December 2010.
  23. ^ "Australian Sheep Shearing Show". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  24. ^ "30 Year Jukebox Show". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  25. ^ "Dreamworld Dreamtime". Dreamworld. Archived from the original on 20 November 2010. Retrieved 21 November 2010.
  26. ^ Blame Ringo, Dreamworld (8 December 2010). "Blame Ringo - Dreamworld Holiday - Music Clip". YouTube. Retrieved 27 December 2010.
  27. ^ Dreamworld (22 November 2010). "Dreamworld's Summer Funomenon". YouTube. Retrieved 27 December 2010.