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mflow

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mflow
Developer(s)Digital Distribution Networks
Initial release2008; 16 years ago (2008)
Written inC++, HTML5, Javascript, C# and ASP.NET
Available inEnglish
TypeMusic Streaming and Social Networking
LicenceProprietary commercial software
Websitewww.mflow.com

mflow was a online social music streaming, recommendation and mp3-retailing service. It allowed users to search, stream, and recommend music free of charge.

Company Background

History

Founded in 2008, mflow was a social music sharing and downloading service, developed by Digital Distribution Networks in London.

The service was first launched as a limited beta, open only to invited users in December 2009. In its first iteration the application was exclusively a software download that ran locally on user’s computers. In August 2010, mflow started developing a rich HTML5 based internet application, eliminating the need to download any software. On December 3, 2010 mflow launched the first beta version of their web based service with a greatly expanded feature list.

Music sales & rewards system

Uniquely, mflow rewarded users for recommending music. 20% of the retail price of tracks and albums sold on mflow were redistributed back to the recommending user(s) as “mflow credits”.[1]

Catalogue

As of January 2011, mflow had a catalogue of approximately five million tracks. Label partners included: Universal, Sony, PIAS, Beggars, Ingrooves, Skint Records, Domino Recordings, Ministry of Sound, IODA and many more.[2]

Closure

As of January 2012 the site was closed for business, a message on the site's home pages stated: "Over the past few months we've been working on a top-secret new project. There's still a lot of work to do though - we can't share this grown-up mflow with you until we're confident it's better than anything you've used before. This is why we've decided to shut down the current site and focus our attention on mflow's next evolution." It was later revealed the site would be closed for good to make way for a new mobile streaming app titled Bloom.fm

References